Sally Hogshead is an American author, professional speaker, and former advertising executive, as well as the chief executive officer of Fascinate, Inc.
Sally attended Duke University, from which she graduated in 1991. Her first job was with advertising agency Fallon Worldwide, which employed her as a "junior copywriter." Subsequently, Hogshead worked as a copywriter for Wieden+Kennedy and The Martin Agency. When the Martin Agency closed its Los Angeles office in 1998, Hogshead and Jean Robaire, with whom she had worked at Martin, opened their own agency, Robaire and Hogshead. Agency clients included Rémy Martin and Target Corporation. In 2001, she and Robaire closed their agency due to "philosophical differences".
Hogshead has spoken to various organizations, including a professional association of credit unions, whom she asked "Are your credit unions giving your members an orange ticket or a green ticket? The green ticket is just the utility of the credit union, but there is no buzz, no social media generated. When a brand fascinates, people will pay more, have higher engagement and give more loyalty." She was inducted into the National Speakers Association's Speaker Hall of Fame in 2012. In 2013 she stayed at a hotel which offered a pillow menu, including a buckwheat pillow.
Gotham Books published Hogshead's Radical Careering: 100 Truths to Jumpstart Your Job, Your Career, and Your Life in 2005. The book's conclusions are putatively supported by research done with 1,000 Generation X professionals.
In 2010, HarperCollins published Hogshead's book, Fascinate: Your 7 Triggers to Persuasion and Captivation. The book came out of research that Hogshead started in 2006, in which she had over 100,000 people take personality tests. The tests focused on "a variety of fields and levels of professional achievements."
Fascinate: Your 7 Triggers to Persuasion and Captivation was reviewed by Publishers Weekly and described as having "an uneven start" but in the end it "packs a big punch." Another reviewer wondered "how smaller firms and individuals can apply this stuff to their work and lives without adding a veneer of bovine excrement to the mis en scène."
Hogshead also developed the "F Score," which is a personality test used to determine one's personality archetype out of 49 options. The test is now called the "The Fascination Advantage Assessment". She also tested the audiences at the Million Dollar Round Table and National Association of Insurance and Financial Advisors conferences.
In 2014, HarperCollins is publishing Hogshead's book, How the World Sees You: Discover Your Highest Value Through the Science of Fascination. This book further develops the science of fascination based on the results of over 300,000 people who have taken the Fascination Advantage Assessment. It helps people understand how they influence others through the application of their fascination advantages.
Hogshead is married and has eight children. She lives in Orlando, Florida. Hogshead's business cards were designed by Beloved, an advertising agency in Orlando, and won the agency a 2012 ADDY in the "stationery" category for their design. Hogshead's sister is Olympic gold-medal winner Nancy Hogshead-Makar.
- Works by Sally Hogshead
- Hogshead, Sally. How the World Sees You: Discover Your Highest Value Through the Science of Fascination. New York: HarperBusiness (2014). ISBN 9780062230690
- Hogshead, Sally. Fascinate: Your 7 Triggers to Persuasion and Captivation. New York: HarperBusiness (2010). ISBN 0061714704
- Hogshead, Sally. Radical Careering : 100 Truths to Jumpstart Your Job, Your Career, and Your Life. New York: Gotham (2005). ISBN 1592401503
- O'Leary, Denyse (October 1, 2010). "The Darwinian world of brand marketing". Mercatornet. Retrieved January 8, 2014.
- "Duke Class of 1991". Internet Archive. Retrieved December 20, 2013.
- "Fascinate with Sally Hogshead". DTA Updates. Dental Trade Alliance. Retrieved December 19, 2013.
- "On the Spot: Sally Hogshead". Advertising & Branding. ADWEEK. Retrieved December 20, 2013.
- "Accounts". New York Times. March 30, 1998. p. D10.
- "Chief is Selected for Crispin Office". New York Times. September 4, 2001. p. C6.
- Peters, Tom. "Sally Hogshead". Tom's Cool Friends. Tom Peters Company. Retrieved December 19, 2013.
- "Creative Executive Opens an Agency". New York Times. August 23, 2001. p. C8.
- Bartlett, Michael (July 23, 2012). "What Is Your '9-Second Anthem?'". The Credit Union Journal. (subscription required (. ))
- "NSA Announces 2012 CPAE Speaker Hall of Fame Inductees". Member News. National Speakers Association. Retrieved December 20, 2013.
- Bowen, Jr., John J. (July 1, 2013). "Secrets of Persuasion – Shape your firm's messaging by focusing on the different ways to trigger a response in others". Financial Planning. (subscription required (. ))
- Covert, Jack. "Finding a way to jump-start your career". Jack Covert Selects. Milwaukee Business Journal. Retrieved December 20, 2013.
- Christoffer, Erica. "Learn How You're Hard-Wired". Briefs. RealtorMag. Retrieved December 20, 2013.
- "Fascinate: Your 7 Triggers to Persuasion and Captivation". Reviews. Publishers Weekly. Retrieved December 20, 2013.
- Pachter, Richard (April 19, 2010). "Learn how seven triggers pique our fascination – Author Sally Hogshead explores the fascinating world of what makes things fascinating.". Miami Herald.
- Feldman, Paul. "How To Be The Most Fascinating Person in the Room". Insurance News Magazine. Retrieved December 20, 2013.
- Hensel, Marieke. "Sally Hogshead, the 7 triggers of Fascination and personal branding". Branding Personality. Retrieved December 20, 2013.
- Gordon, Mark. "Mesmerizing Appeal". Entrepreneurs. Business Observer. Retrieved December 20, 2013.
- Baca, Alexandria (June 14, 2012). "Local ad agency wins national 'Addy'". Orlando Sentinel. p. A14.
- "Beloved Takes Top Honors in Austin With a National Gold ADDY® Award" (Press release). PRWeb. June 12, 2012. Retrieved January 12, 2014.
- Meyers, Tiffany (10 January 2006). "Artist Spotlight : Sally Hogshead". Altpick. Retrieved 9 January 2014.
- Official website
- How To Create Something So Fascinating That People Can’t Help But Be Drawn In – with Sally Hogshead
- Five Remarkable Female Entrepreneurs featuring Sally Hogshead from The Huffington Post