Sam Richter

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Sam Richter is the creator and founder of the Know More! sales and business improvement program[1] and he delivers motivational keynote and workshop presentations on a variety of technology, sales, and marketing topics. He is most known for his breakthrough uses of search engines like Google combined with social media including LinkedIn, Twitter, Facebook, and other Web-based resources as intelligence gathering and reputation management tools. As part of, and in addition to, his in-person programs, Richter teaches his innovative social selling methodology via his Know More! Center online learning management system.[2]

Richter is the author of the best-selling book Take the Cold Out of Cold Calling about Sales Intelligence and finding information online and using it for business and sales success. The book has been featured in internationally syndicated columns and best-selling books by Harvey Mackay,[3] on CNN,[4] in BusinessWeek,[5] and in other publications.[6] The book was named Sales Book of the Year,[7] and it was also named a USA Book News Winner,[8] and a Sales Book Awards Silver Medalist.[9]

In addition to his speaking and writing, Richter created YouGotTheNews,[10] one of the world's largest newspaper search engines, and a number of other search tools and resources[11] that support and enable sales intelligence.

Inside View has multiple times named Richter as one of the Top 25 Most Influential People in Sales[12] [13] [14] and in September 2011, as Sales Insider of the Month.[15] He serves on the Boards of Directors for Brandpoint,[16] a leading content marketing services and software company, and Argos Risk,[17] a business financial risk insight firm.


Richter received his CSP (Certified Speaking Professional) designation in 2014 from the National Speakers Association. Only the top 10 percent of the world's speakers earn this credential.[18] Richter holds an advanced degree Certification in Executive Leadership from the University of St. Thomas and Boards of Director Certification from the University of St. Mary's/Caux Roundtable. He graduated from the University of Minnesota with a degree in journalism. He was a two-time Scholastic All-American while also a four-year player and letter winner on the University of Minnesota varsity football team.[19]

As an advertising writer and creative director, Richter worked at numerous Twin Cities advertising agencies and eventually started his own firm which was later bought by a larger agency. Richter then spent a number of years as a Group Director at Weber Shandwick, one of the world's largest public relations firms. At Shandwick, Richter managed national marketing programs for Microsoft,[20] Coca-Cola, Northwest Airlines (now Delta airlines), Polaris, and other large and small companies. Following Shandwick, Richter worked at Digital River where he helped develop and market a Codie Award winning software download program called eBot,[21] and where he helped build the company's e-marketing agency serving clients including National Geographic, Major League Baseball, Nabisco, Brunswick, and other national brands.[22] Richter's marketing work has been recognized with numerous awards including Webby awards, Telly Awards, Public Relations Society of America awards, a Gold Award at the International Film Festival, and numerous other marketing/advertising awards.

Following Digital River, for seven years, Richter was president of the James J. Hill Reference Library in St. Paul, Minnesota. Under Richter's direction, the Library developed numerous online programs and expanded its reach to serve an international audience.[23]

Richter is a graduate of St. Louis Park High School in Minnesota. He is a judge of the Minnesota Cup Business Plan Competition.[24] Richter was also an invited dignitary on the Minnesota Governor's trade mission to China.[25] He was honored by the Business Journal as a top business leader under the age of 40[26] and he is a past finalist for Inc. Magazine Entrepreneur of the Year.[27]



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