Sam Roddick

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Sam Roddick
Born (1971-07-01) 1 July 1971 (age 47)[1]
Rustington, Sussex, England
Known forBusinesswoman, founder of Coco de Mer, and Bondage For Freedom
ChildrenOsha, daughter[2]
Parent(s)Gordon Roddick
Anita Roddick

Samantha "Sam" Roddick (born 1 July 1971) is the founder of Coco de Mer, a British lingerie brand and retail store.[3] She is the daughter of Body Shop founder and activist Anita Roddick.

Early life and education[edit]

Roddick is the younger daughter of Anita and Gordon Roddick.[3] She was educated at Summerlea Primary School and then at Frensham Heights in Surrey until she was asked to leave at age 16.[1][4] She gained only two O-Levels due to having undiagnosed dyslexia.[1][4] On leaving Frensham, the mother of a schoolmate suggested she work with her in Nepal, which is where her activism began.[3][4]

Early activism[edit]

Roddick's early activism included talks, fundraisers and projects worldwide.[1][5][6] In addition, she set up Cockroach, a youth magazine; and taught art in Vancouver.[1] Roddick backed the Women's Equality Party's campaign to encourage women to vote in the UK's 2016 referendum on its membership of the EU.[7]

Coco de Mer[edit]

Coco de Mer, London

In December 2001, Roddick opened Coco de Mer in Covent Garden's Monmouth Street with an evening hosted by Dave Stewart, and a fly-poster campaign by Saatchi and Saatchi.[2][3][8][9] In 2004 Roddick was prevented from registering the Coco de Mer name as a trade mark by French fashion designer Coco Chanel, the lawsuit citing the similarity in product range and name.[10][11][12]

In 2011 the brand was purchased by British sex shop Lovehoney.[4][13] In April 2014 former La Perla brand director Lucy Litwack was appointed as managing director of the company.[14]

The name comes from the coco de mer palm tree of the Seychelles, which has the largest seed in the world.[2] The seed is said to resemble a woman's buttocks.[2][9]

Bondage For Freedom[edit]

Bondage for Freedom was founded in 2008, focusing on fighting for human and environmental rights.[15] It had worked on a number of projects, including the 1994 Rwandan Genocide; the release of the "Angola Three"; preventing sex-trafficking; and colony collapse disorder.[15][16][17][18]


Roddick is an advisor on The Joy of Teen Sex.[citation needed]


  1. ^ a b c d e Macalister, Terry (14 January 2005). "Interview: Sam Roddick, owner of Coco de Mer". The Guardian. , EnglandLondon. ISSN 0261-3077. OCLC 60623878. Retrieved 22 August 2012.
  2. ^ a b c d Steele, Jemima (10 October 2011). "Sam Roddick". The London Magazine. Retrieved 19 November 2014.
  3. ^ a b c d Smith, Andrew (8 December 2001). "Interview: Sam Roddick | The Observer". The Guardian. , EnglandLondon. ISSN 0261-3077. OCLC 60623878. Retrieved 22 August 2012.
  4. ^ a b c d Stanford, Peter (8 March 2013). "Sam Roddick: Mum's work is finally done – I'm delighted". The Daily Telegraph. Retrieved 19 November 2014.
  5. ^ Macalister, Terry (15 January 2005). "Ethical erotica". The Guardian. Retrieved 17 February 2015.
  6. ^ Cavendish, Lucy (17 May 2004). "Fair trade kinky cuffs". London Evening Standard. Retrieved 17 February 2015.
  7. ^ Samantha Roddick (10 June 2016). Samantha Roddick wants you to vote on 23 June (Video). Women's Equality Party via YouTube. Retrieved 3 July 2016.
  8. ^ Slowe, Kat (10 August 2011). "Interview: Coco de Mer founder Sam Roddick". Lingerie Insight. Retrieved 19 November 2014.
  9. ^ a b Jay, Adam (12 November 2001). "Roddick's daughter tunes in to a different body business". The Daily Telegraph. Retrieved 19 November 2014.
  10. ^ "The Chanel Sex Case". Vogue. 18 May 2004. Retrieved 19 November 2014.
  11. ^ Wigham, Helen (11 May 2011). "May 11 – On this day in history..." Vogue. Retrieved 19 November 2014.
  12. ^ Murray-West, Rosie (11 May 2004). "Sex shop loses its battle with Chanel over Coco brand". The Daily Telegraph. Retrieved 19 November 2014.
  13. ^ Goldfingle, Gemma (22 November 2011). "Lovehoney acquires erotic retailer Coco de Mer". Retail Week. Retrieved 19 November 2014.
  14. ^ Geoghegan, Jill (30 April 2014). "Coco de Mer appoints former La Perla brand boss as managing director". Drapers. Retrieved 19 November 2014.
  15. ^ a b Sevier, Laura (14 March 2009). "Q & A: Sam Roddick, activist & founder of Coco de Mer". The Ecologist. Retrieved 19 November 2014.
  16. ^ Szu Ping Chan (7 January 2011). "Sex and the sitting room". Financial Times. Retrieved 19 November 2014.
  17. ^ "Just Add Stock winner, Reports". Eye Magazine. 16 October 2009. Retrieved 19 November 2014.
  18. ^ Pool, Hannah (24 July 2008). "Question time: Sam Roddick". The Guardian. Retrieved 19 November 2014.

External links[edit]