Samata Angel

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Samata Angel
Samata Pattinson.jpg
Born Samata Abudulai
Cambridge, England
Nationality British
Other names Samata
Occupation Fashion entrepreneur, author, designer, writer
Years active 2001–present
Spouse(s) Jonathan Pattinson

Born Samata Abudulai on 23 January in Cambridge, Cambridgeshire, Samata is a British author, journalist, presenter and fashion designer currently based in London, England.

She is married to Jonathan Pattinson.


Born Samata Abudulai in Cambridge, Cambridgeshire she attended the Perse School For Girls, studying Economics, Finance and Management at Queen Mary and Westfield University. She occasionally used the alias and industry nickname "Angel" until 2014.[1] Middle daughter of two Ghanaian parents she was born into one of the country's aristocratic families; her paternal grandfather was the tribal chief, Yo Naa Abdulai III of the Dagomba people.



In 2007 Samata came under the public eye in 2007 as the first British female to show during the Nolcha Fashion Week.[2]

In September 2009 fashion entrepreneur Samata Angel created looks for the ITV News team for the "Newsroom's Got Talent" fundraiser, exclusively dressing the likes of Romilly Weeks, Steve Scott (journalist) and Katie Derham for an exclusive 'Grease' performance. Since 2007 Samata has worked as an ambassador for numerous organisations including the Arts Council of Great Britain [3] and Courvoisier Future 500.

On 13 February 2011 she was announced as the winner of Suzy Amis Cameron's Red Carpet Green Dress contest, an international design initiative to create a dress made of sustainable materials.[4] Samata is Campaign Director [5] for design initiative Red Carpet Green Dress.[6]

In March 2011 Samata Angel was listed as one of "One to Watch: Top 20 women under the age of 30". Whilst designing under 'Samata's Muse' womenswear clothing label her brand was worn by the likes of Dawn Angeliqué Richard, Alesha Dixon and Jennifer Lopez with press to date including Cosmopolitan, Fashion United, Look Magazine, Pride Magazine, ITN and Red Magazine. She has since gone on to become the Red Carpet Green Dress 2011 Best Dress Winner.

Fashion journalism[edit]

From 2007 Samata worked for Fashion Capital, UK's leading portal for the fashion industry since 2010. In the same year, until its closure, Samata was Fashion Editor of The Talent Magazine [7] a glossy set to promote emerging talent [8] styling British actor Nicholas Hoult and 14-year-old model Jessica Pain for the inaugural cover shoot.[9] Samata writes for The Guardian [10] Cision [11] Vogue UK [12] and InStyle, covering fashion trends, industry news and sustainability since 2002. In 2011 she interviewed Suzy Amis Cameron for Vogue, other subsequent interviewees include Missi Pyle, Vivienne Westwood, Georgina Chapman, Keren Craig, J W Anderson, Christopher Bailey and Paul Costelloe.

On 28 March 2011 Samata Angel was invited to the launch of StartUp Britain where she discussed her fashion industry journey and addressed the Prime Minister David Cameron, George Osbourne, Peter Jones, Doug Richard, Vince Cable and an audience of MPs, entrepreneurs and media. Samata has worked as a guest lecturer and speaker at Central St Martins, London College of Fashion, Berkerley and Fashion Institute of Technology.


In July 2010 Samata secured a publishing deal for her book, The Fashion Designer's Resource Book later published in February 2013 [13] with Bloomsbury Publishing house. It has been named a 'must-buy' by fashion magazine InStyle, The Design Trust and ELLE.

  • Fashion Designer's Resource Book Bloomsbury. 28-02-2013 [14]


In 2006 Samata contributed to an international music project backed by Amnesty International entitled Enfants Soldats with a spoken-word piece entitled "My Right to Be a Child" discussing the plight of child soldiers.[15] In December 2007 Samata travelled to Sierra Leone for a music festival to raise funds for a community development project. She currently fundraises for non-profit MUSE School CA [16] and MUSE Global.