Samata Angel

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Samata Angel
Samata Pattinson.jpg
Born Samata Abudulai
Cambridge, England
Nationality British
Other names Samata Pattinson
Occupation Fashion writer and designer
Years active 2001–present
Spouse(s) Jonathan Pattinson

Samata Angel is a British author, journalist and fashion designer based in London.

Early life[edit]

Born Samata Abudulai in Cambridge, she attended Perse School For Girls, studying business finance and economics at university.[1] Middle daughter of two Ghanaian parents, her paternal grandfather was the tribal chief, Yo Naa Abdulai III of the Dagomba people.[citation needed]

Fashion career[edit]

In 2007, Angel became the first British female to show during Nolcha Fashion Week, New York.[2]

While designing under 'Samata's Muse' womenswear clothing label, her brand was worn by Dawn Angeliqué Richard, Alesha Dixon and Jennifer Lopez.[citation needed] The label received coverage in, among others, Vogue and InStyle magazines.[1]

On 13 February 2011, she was announced as the winner of Suzy Amis Cameron's Red Carpet Green Dress contest, an international design initiative to create designs made of sustainable materials that will be seen on the Oscars' red carpet.[3][4] Samata was also named global campaign director of Red Carpet Green Dress in August 2011.[3][5]

Fashion journalism[edit]

From 2007 Angel worked for Fashion Capital, a portal for the fashion industry. Also from 2007 and until its closure, Samata was Fashion Editor of The Talent Magazine.[6] Angel has contributed to titles such asThe Guardian and Vogue UK on the subject of sustainable fashion.[7][8] Her interviewees include Missi Pyle, Vivienne Westwood, Georgina Chapman, Keren Craig, J W Anderson, Christopher Bailey and Paul Costelloe.[citation needed]


In 2013, Angel's book The Fashion Designer's Resource Book was published by Bloomsbury.[9][10]

Other projects[edit]

In 2006 Angel contributed to an international music project entitled Enfants Soldats with a spoken-word piece entitled My Right to Be a Child".[11]

In December 2007 Angel travelled to Sierra Leone for a music festival to raise funds for a community development project.

Since 2007, Angel has worked as an ambassador for numerous organisations including the Arts Council and Courvoisier Future 500.[12]

On 28 March 2011 Angel was invited to the launch of StartUp Britain where she discussed her fashion industry journey and addressed David Cameron, George Osbourne, Peter Jones, Doug Richard, Vince Cable and an audience of MPs, entrepreneurs and media. She has worked as a guest lecturer and speaker at Central St Martins, London College of Fashion, Berkerley and Fashion Institute of Technology.


  1. ^ a b "Inside the Industry: Samata Angel". University of the Arts (UAL). Retrieved 13 July 2015. 
  2. ^ Elliott, Josephine (Fall 2014). "Samata Angel". Berkeley Bold. Retrieved 12 July 2015. 
  3. ^ a b Terry, Bridget. "Red Carpet Green Dress". Retrieved 12 July 2015. 
  4. ^ "Winning Designs". Vogue. Retrieved 12 July 2015. 
  5. ^ "Angel Accolades". Vogue. Retrieved 12 July 2015. 
  6. ^ "New magazine for emerging talent in fashion, film, photography and presenting". Ethnic Now. Retrieved 13 July 2015. 
  7. ^ Angel, Samata (20 February 2013). "Sustainable fashion needs to be design-led". The Guardian. Retrieved 13 July 2015. 
  8. ^ Angel, Samata (15 November 2011). "Sustainable Hollywood". Vogue. Retrieved 13 July 2015. 
  9. ^ "Fashion Designer's Resource Book". Bloomsbury Publishing. Retrieved 13 July 2015. 
  10. ^ "See the cover and interview with ELLE USA 'Fashion Designer's Resource Book' by Samata Angel -- EXCLUSIVE". ELLE. Retrieved 8 July 2013. 
  11. ^ "Enfants Soldats". Child Soliders International. Retrieved 13 July 2015. 
  12. ^ Blake, Simon (12 February 2011). "20 Under 30". Red. Retrieved 12 July 2015.