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PT HM Sampoerna Tbk.
Traded as IDXHMSP
Industry Tobacco
Founded 1913
Founder Liem Seeng Tee
Headquarters Surabaya, Indonesia
Key people
Paul Norman Janelle, President Director
John Gledhill, President Commissioner
Eunice Carol Hamilton, Vice President Commissioner
Products Cigarettes
Owner Philip Morris International
Number of employees
29,225 (2016)
Parent Philip Morris Indonesia

PT Hanjaya Mandala Sampoerna Tbk. (commonly known as Sampoerna) is an Indonesian tobacco company owned by Philip Morris International. Sampoerna is the largest Indonesian tobacco company, ahead of Gudang Garam and Djarum.[1] It produces kretek-type clove cigarettes. A typical brand is Sampoerna 'A' Mild, a filter cigarette in white paper.[2]


In the 1930s, Liem Seeng Tee adopted the Indonesian name Sampoerna (in Dutch spelling, cf. sempurna) meaning "perfection" as his family name, thus becoming the company's namesake. Sampoerna began producing Dji Sam Soe in 1913 in Surabaya, East Java. Following Seeng Tee's death in 1956, his two daughters took over the running of the company, while his two sons ran separate tobacco-related businesses. The daughters shifted the company's focus toward white cigarettes, which nearly caused bankruptcy for Sampoerna. Youngest son Liem Swie Ling, who ran a kretek factory in Bali, returned to Surabaya in 1959 to rescue the company. He shifted production back to hand-rolled Dji Sam Soe brand cigarettes. In 1968, the company launched Sampoerna A Hijau. By the mid-1970s, the company was producing over 1 million cigarettes daily and had 1,200 staff. Swie Ling in the 1970s began to hand over the running of the company to his second-eldest son, Liem Tien Pao, better known as Putera Sampoerna, who went on to modernize the company and expand its operations.[3] In 1989, Sampoerna A Mild was launched.[4]

In May, 2005, Philip Morris International, at that time a subsidiary of the Altria Group, completed the acquisition of 97.95% of the company.[5] HM Sampoerna's current president is Paul Norman Janelle.[6][7]

At the end of May 2014, Sampoerna closed its Lumajang and Jember factories and laid off 4,900 employees due to declining sales of hand-rolled kretek cigarette as consumers moved to buy machine-made kretek cigarettes.[8]

In 2010, the company was criticized for its approach to "corporate social responsibility" efforts when Mount Merapi in Central Java began erupting. The disaster relief teams which "aim to augment efforts by a stretched Indonesian government to house, clothe and feed evacuees from the volcano," were criticized for "the flashy four-wheel drive vehicles," and "the cluster of eager staffers wearing natty red and black uniforms covered with company logos."[9]


  • Sampoerna A
    • A Mild
    • A Mild Menthol Burst
    • A Volution
    • A Volution Menthol
    • A Platinum
  • Sampoerna U
    • U Mild
    • U Mild Cool
    • U Bold Filter
  • Dji Sam Soe
    • Dji Sam Soe Kretek
    • Dji Sam Soe Super Premium
    • Dji Sam Soe Magnum Filter
    • Dji Sam Soe Magnum Mild
  • Marlboro
    • Marlboro Red
    • Marlboro Lights
    • Marlboro Ice Burst
    • Marlboro Filter Black
    • Marlboro Mild Black
  • Sampoerna Kretek



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