Samuel M. Jones

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Samuel M. Jones
Samuel M Jones.png
32nd Mayor of Toledo
In office
1897 – July 12, 1904
Preceded byGuy G. Major
Succeeded byRobert H. Finch
Personal details
Samuel Milton Jones

(1846-08-03)August 3, 1846
Caernarvonshire, Wales
DiedJuly 12, 1904(1904-07-12) (aged 57)
Political partyRepublican

Samuel Milton "Golden Rule" Jones (1846–1904) was a Progressive Era Mayor of Toledo, Ohio from 1897 until the time of his death in 1904. Jones was famous for his outspoken advocacy of the proverbial Ethic of reciprocity or "Golden Rule," hence his nickname. Jones was a well-known eccentric advocate of municipal reform. He oversaw implementation of a series of humane modifications of the city of Toledo's administration during his tenure as mayor.


Early years[edit]

Samuel Milton Jones was born on August 3, 1846, at Tŷ-mawr near Beddgelert in Caernarvonshire, Wales.[1] The Jones family was impoverished when Samuel was 3 years old, they immigrated to the United States in search of economic opportunity, winding up in central New York state.[2]

Owing to the family's poverty, Jones was forced to work from a very young age and he received little formal education.[2] After working for a time on his family's small farm, he left at age 14 to take work in a sawmill.[3] From age 16 he began working summers aboard a steamship.[3]

When he was 18, Jones made his way to Titusville, Pennsylvania to try to find work in the booming oil industry of Western Pennsylvania.[2] He was initially unsuccessful there and he returned to New York the next year, where he found employment and managed to save up a modest sum of money over the next three years.[3]

Business career[edit]

Jones returned to Pennsylvania at the age of 22, where he began to speculatively invest his small nest egg in oil leases, from which he began to accumulate wealth.[3] Jones married and sired three children and spent the next 15 years in the Pennsylvania oil industry.[2]

Following the death of his wife, Jones and his two surviving children left Pennsylvania for the oil fields of Ohio in 1886.[2] It was there that he helped established the Ohio Oil Company, a firm which was later bought by Standard Oil Company, making Jones a wealthy man.

In 1892, Jones moved to Toledo, Ohio, the first time that he had lived in a large city.[3] The next year, the Panic of 1893 erupted, with the United States into a depression and millions of individuals thrown into the grips of poverty.[3] As a man of considerable wealth Jones was not himself personally affected by the misery around him — with an estimated 7,000 people in Lucas County, Ohio rendered indigent and the city of Toledo forced millions of dollars in debt — but he nevertheless seems to have been emotionally affected by the economic collapse.[3]

Interior of the ACME Sucker Rod Company factory, Toledo, Ohio, 1900s

Jones turned his talents to mechanical invention, obtaining a patent in 1894 for a new variety of iron pumping rod for deep well drilling.[3] He opened a manufacturing plant in Toledo that same year for the manufacture of these so-called "sucker rods" for the oil industry — the Acme Sucker Rod Company.[3] This marked a new career turn for Jones, from that of a mineral rights speculator and oil drilling operator to that of an employer of wage labor in a factory setting.

Jones made the decision to operate his new enterprise in accord with some of the emerging ideas about workplace reform. Whereas the prevailing wage in the depressed local economy stood at $1.00 to $1.50 a day, Jones paid his employees a living wage of $1.50 to $2.00 a day.[3] Jones implemented the 8-hour day for his workers and offered them paid vacation, revenue-sharing, and subsidized meals in a company cafeteria.[3] Jones also contributed to workplace culture by paying for instruments for employees so that they could form a company band.[4] Instead of a lengthy list of company regulations governing employee behavior, Acme Sucker Rod posted only one rule on the company notice board: "The golden rule: Do unto others as you would do unto yourself."[3]

Jones's largesse in the face of general misery grew to legendary proportions among residents of Toledo and he earned the popular moniker "Golden Rule" Jones.

Mayor of Toledo[edit]

"Jones and the Gamblers and Saloon-Keepers." Contemporary cartoon from the Toledo Blade.

In 1897 Jones received the Republican nomination for mayor of Toledo. Workers liked his golden rule policy and united behind him, and he won the mayoral election. He strove to improve conditions for the working class of his community. Again based on his belief in the Golden Rule, Jones:

  • opened free kindergartens,
  • developed a park system,
  • established playgrounds for children,
  • established free public baths,
  • instituted an eight-hour day for city workers,
  • took away truncheons from the police,
  • refused to enforce blue laws, and
  • reformed the city government.[4]

These policies made Jones unpopular with the Toledo's business community and his tolerance of saloons caused him to lose the support of many moral reformers. When his term was over in 1899, Jones was not renominated by the Republicans. He ran as an independent instead under the slogan "Principle Before Party" winning a second term with 70 percent of the vote. He was re-elected in 1901 with 57% of the vote and again in 1903 with 48% of the vote in a three-way race.

"Golden Rule" Jones died suddenly during his second term as mayor on July 12, 1904. Citizens of Toledo lined the streets to view his funeral procession.[3] His successor, Brand Whitlock, continued Jones' reform efforts.


A gifted orator, this comes from a series of photographs Samuel Jones produced describing his speaking poses, in this case "Clinching a Point"

Jones was a Christian Socialist. He was influenced by Henry George, but argued that "land is not the only property which is in its very nature social and not individual. ... Is not machinery a social product, the result of centuries of experiment and invention? In short, is not our whole civilization essentially a social product? Back of every inventor stands a thousand others who made his invention possible. Back of every enterprising capitalist stands the entire nation, without which not one of his schemes could succeed. ... No man can point to his pile of gold and say 'Alone I earned it.' What is called Socialism is not a visionary plan for remodeling society; it is a present fact, which is not yet recognized in the distribution of wealth."[5]

According to historian Robert M. Crunden:[6]

Golden Rule Jones was one of the genuine eccentrics in American history. Physically, he gave the impression of a man both strong and innocent...with large blue eyes that could transfixing audience or an interviewer. He was also genial, yet ernest and completely humorless....He was a self-made American businessman who for some unknown reason decided that business, politics, and religion were somehow all the same, and spent the last decade of his life trying to convince others. In part, his progressivism was serious, as when he campaigned for public control of natural monopolies, like the trolley or electricity; at other times, it was quite frivolous, although he would never have it admitted it....He should be remembered as a rather extreme example of the naïve, religious side of progressivism, inspiring people rather than accomplishing very much.

See also[edit]


  1. ^ Jones's date of birth is incorrectly given as August 8 in some sources. August 3 is shown on his gravestone and was the date cited in his personal testimony to the Chicago Tribune in an interview. See: Eltweed Pomeroy, "Samuel M. Jones: An Appreciation," The American Fabian, vol. 4, no. 7 (July 1898), pg. 1.
  2. ^ a b c d e Eltweed Pomeroy, "Samuel M. Jones: An Appreciation," The American Fabian, vol. 4, no. 7 (July 1898), pg. 1.
  3. ^ a b c d e f g h i j k l m George Tanber, "City Flourished Under Golden Rule of Jones," Toledo Blade, Dec. 15, 1999. Online availability through Teaching Cleveland Digital,
  4. ^ a b Melvin G. Holli, The American Mayor. University Park, PA: Pennsylvania State University Press, 1999; pp. 44–52.
  5. ^ See for example: Samuel M. Jones, The New Right. New York: Eastern Book Concern, 1899, p. 238-239.
  6. ^ Robert M. Crunden, "Jones, Samuel Milton" in John A. Garraty, Encyclopedia of American Biography (1974) pp 600-601.

Further reading[edit]

  • Boase, Paul H. "Samuel M.(Golden Rule) Jones: Unorthodox Champion of Free Speech." Free Speech Yearbook 19.1 (1980): 32–39.
  • Bremner, Robert H. The Civic Revival in Ohio: Samuel M. Jones: The Man without a Party," American Journal of Economics and Sociology, 8#2 (Jan. 1949), pp. 151–161. onlineIn JSTOR
  • Bremner, Robert H. "The Civic Revival in Ohio: Police, Penal and Parole Policies in Cleveland and Toledo," American Journal of Economics and Sociology, vol. 14, no. 4 (July 1955), pp. 387–398. In JSTOR
  • Crosby, Ernest Howard. Golden Rule Jones: Mayor of Toledo (1906) online.
  • Crunden, Robert M. "Jones, Samuel Milton" in John A. Garraty, Encyclopedia of American Biography (1974) pp 600-601.
  • DeMatteo, Arthur E. "The Progressive as Elitist:‘Golden Rule’Jones and the Toledo Charter Reform Campaign of 1901." Northwest Ohio Quarterly 69.1 (1997): 8-30.
  • Frederick, Peter J. Knights of the Golden Rule: The Intellectual As Christian Social Reformer in the 1890s. Lexington, KY: University Press Of Kentucky, 1976.
  • Jones, Marnie. Holy Toledo: Religion and Politics in the Life of "Golden Rule" Jones. Lexington, KY: University Press of Kentucky, 1998.
  • Jones, Marnie. "Writing Great-Grandfather's Biography," The American Scholar, vol. 56, no. 4 (Autumn 1987), pp. 519–534. In JSTOR

External links[edit]