Sananda (magazine)

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Sananda (pronounced SHAA-non-DA) is a Bengali fortnightly women's magazine published by Ananda Publishers from Kolkata, India.[1][2] The periodical is usually published on the 15th and 30th of every month.

History and profile[edit]

Sananda started in 1986.[3] The first issue appeared on 31 July 1986,[1] and was an immediate success. The magazine is printed in Bengali language.[3] Its original print run was intended to be 30,000, but the first issue sold 75,000.[4] It was first edited by Aparna Sen.[2] She was succeeded by Madhumita Chattopadhyay as editor-in-chief of the magazine in 2005.[2] The same year the magazine started its Oriya edition.[2]

References[edit]

  1. ^ a b "Sananda Magazine". Magzter. Retrieved 16 June 2015. 
  2. ^ a b c d Pritha Mitra (12 December 2005). "Bengali magazine 'Sananda' to don a new look". Afaqs. Retrieved 16 June 2015. 
  3. ^ a b Amrita Madhukalya (19 July 2015). "Of recipes and G-spots: On India's 'magazine era'". dna. Retrieved 25 September 2016. 
  4. ^ Subroto Sengupta (25 January 2005). Brand Positioning: Strategies for Competitive Advantage. Tata McGraw-Hill Education. p. 68. ISBN 978-0-07-058159-3.