In the late 19th and early 20th centuries it was an active village.[clarification needed] There were two fish-houses[clarification needed] in Sandend (Smith's and McKay's). After McKay's relocation to Buckie, only Smith's remains in Sandend.
It now is a popular place for caravaners, holidaymakers and watersports enthusiasts. Local attractions include a sandy beach and an annual kipper barbecue, held in summer.