Sang Bleu

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Sang Bleu (French pronunciation: ​[ s ɑ̃bl ø]) is an independent, multi-disciplinary media platform and creative agency encompassing Sang Bleu magazine, a publication centred around contemporary art, culture, fashion, fine art, performance art, literature, sociology, kink and tattooing;[1][2] SangBleu, a typeface under the type design company Swiss Typeface and a creative agency called Sang Bleu. Sang Bleu was initiated in 2006 in London, UK, by Maxime Plescia-Büchi, its Swiss creative director, who currently runs it with his wife Hope Plescia-Büchi. Büchi performs as a tattoo artist at Sang Bleu London together with a dozen other tattoo artists and temporary resident artists. Sang Bleu is notable for its publications,[3] its collaboration with Swiss luxury watchmaker Hublot[4][5] and its work on celebrities like Kanye West[6][7] and FKA Twigs. Sang Bleu is also known for creating logos and corporate typefaces for Balenciaga, Rick Owens, CSS Bard Hessel Museum, the City of Stockholm, Esquire magazine and Vogue.[8] It has held events at department stores including Selfridges,[9] the London Edition Hotel and Imperial Art Studios in Downtown Los Angeles.[10] In May 2016, the first international Sang Bleu studio opened in Zürich, Switzerland.[11]


  1. ^ "Sang Bleu". 
  2. ^ "Tatouage: Zurich a du Sang Bleu dans les veines". L'Hebdo. 26 May 2016. 
  3. ^ Kevin Wong (18 April 2016). "Maxime Buchi of Sang Bleu Releases a Book of His 1000 Tattoo Designs". HypeBeast. 
  4. ^ Mark Bernardo (22 February 2016). "Hublot has Sang Bleu In Its Veins". Hublot. 
  5. ^ "Hublot Big Bang Sang Bleu". Montres de Luxe. 
  6. ^ "Maxime Buchi Talks Tattooing Kanye West, Sang Bleu, and His New London Shop". Complex. 28 February 2015. 
  7. ^ Andres Tardio (28 February 2013). "What's It Like To Tattoo Kanye West?". MTV News. 
  8. ^ Laura Hawkins (28 May 2016). "Sang Bleu: Ink Outside the Box". Amuse. 
  9. ^ Claire Marie Healy (2015). "Maxime Buchi's tattoo revolution comes to Selfridges". Dazed. 
  10. ^ "Sang Bleu Art & Tattoo Pop-Up At Imperial Art Studios". Los Angeles, CA: Amadeus Magazine. 
  11. ^ Emmanuel Coissy (28 May 2016). "L'Antre de l'Encre". Friday Magazine. 

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