Sangeet Paul Choudary

From Wikipedia, the free encyclopedia

Sangeet Paul Choudary
Sangeet Paul Choudary
Choudary addressing the Mobile World Congress 2017
Alma mater
  • Entrepreneur
  • Author
Known forAuthor of Platform Revolution, CEO of Platformation Labs, WEF Young Global Leader
Notable work
  • Platform Scale
  • Platform Revolution

Sangeet Paul Choudary is a business executive, advisor, and best-selling author. He is best known for his work on platform economics and network effects. He is the co-author of the international best-selling book Platform Revolution: How Networked Markets Are Transforming the Economy and How to Make Them Work for You.[1][2][3][4]

Choudary's work on platform economics has been featured on four occasions among Harvard Business Review's top 10 management ideas.[5][6][7][8] It is ranked among HBR's top 10 strategy publications, alongside the works of Michael Porter, Clayton Christensen, A.G. Lafley, and others.[5]

For his contributions to the field of platform economics, Choudary was named a Young Global Leader by the World Economic Forum in 2017.[9][10]


Board appointments[edit]

Choudary is appointed as an expert member on several Forbes Global 2000 boards and committees, including the ING Bank's Global Innovation Council,[11] Standard Bank's Global Business Board,[12] and the board of directors of Grupo Pao De Acucar, the largest food retailer in Latin America.[13][14] He has also served on the World Economic Forum's Global Future Council on Platforms and Systems.[15][16]

In the public and non-profit sector, Choudary is appointed to the board of directors of the ASEAN Financial Innovation Network, backed by the World Bank and the Government of Singapore.[17] He is also appointed to the Innovation Advisory Council of UNLEASH, a global impact foundation backed by the Carlsberg Group.[18] He also serves on the four-member national advisory committee to the Ministry of Housing and Urban Affairs by the Government of India, to implement a digital public goods strategy for urban innovation in India.[19]

Keynote speaking[edit]

Choudary has addressed various UN bodies, including the World Intellectual Property Organization (WIPO)[20] and the International Labor Organization (ILO).[21]

Choudary has also addressed the Australian Financial Review Summit, where he was one of four keynotes alongside two heads of state and the chairman of the IMF.[22][23]

Choudary addressed the G20 summit in Brisbane in November 2014[24][25] and is a frequent speaker at the events of the World Economic Forum.[26]

Choudary frequently addresses the board meetings of Fortune 500 firms, like ANZ Bank.[27] He has also been retained as an industry thought leader by technology brands including Microsoft,[28][29][30] Huawei[31] and AT&T.[32] According to AAE Speakers, Choudary's speaking fee ranges between $50,000 – $100,000 for global events.[33]

Writing and thought leadership[edit]

Choudary is the author of several best-selling books, including Platform Revolution: How Networked Markets Are Transforming the Economy and How to Make Them Work for You.[1][2][3][4] Platform Revolution was ranked a top 10 international best-seller by 800CEOREAD[34] and a must-read business book for 2016 by Forbes.[35] In 2015, Choudary wrote the book Platform Scale: How an emerging business model helps startups build large empires with minimum investment.[36][37][38]

In 2021, Choudary's new release Platform Scale for a Post-Pandemic World was featured as one of Penguin RandomHouse's top seven books for the year, alongside books by Bill Gates, Kazuo Ishiguro, and Haruki Murakami.[39]

Choudary co-authored the article "Pipelines, Platforms, and the New Rules of Strategy" in the April 2016 edition of the Harvard Business Review.[40] This article was subsequently selected as one of the top 10 management ideas for the year 2017.[6] In 2019, it was included in the HBR Top 10 Reads on Business Model Innovation.[7] In 2020, it was selected as one of the top 10 articles on strategy ever published in the Harvard Business Review.[5]

Choudary's writing has been published in the Harvard Business Review,[41] the MIT Sloan Management Review,[42] the MIT Technology Review,[43] the Rotman Management Magazine,[44] the European Business Review,[45] and INSEAD Knowledge.[46]

Academia and research[edit]

Choudary is an Entrepreneur-in-Residence at the INSEAD Business School[47] and the co-chair of the MIT Platform Strategy Summit at the MIT Media Lab.[48][49][50] He was formerly a research fellow at the Centre for Global Enterprise, a New York – based think tank.[51] In 2017, Choudary was also selected as one of the 50 thinkers included in the compilation Dear CEO by Thinkers50.[52][53]

Choudary has also served as a technology policy researcher at the Brookings Institution[54] and the International Labor Organization.[55] Choudary has been a sought after expert for research outlets including the International Labor Organization,[56] the MIT Technology Review,[57] the World Economic Forum,[58][59] the Economist,[60] McKinsey & Company,[61] and the European Parliament.[62][63]


Choudary is an alumnus of the Indian Institute of Technology (IIT) Kanpur, the Indian Institute of Management (IIM) Bangalore, and the Harvard Kennedy School of Government.[64] At the 2016 annual convocation at his alma mater, IIM Bangalore, Choudary received special mention during the convocation speech by chief guest Nandan Nilekani, for his work on platform models.[65][66][67]

In 2020, Choudary received the Distinguished Alumnus Award at the Indian Institute of Management (IIM) Bangalore.[68] Choudary received the award in recognition for his contribution to Industry and Thought Leadership.

Honors and awards[edit]

Harvard Business Review[edit]

  • 2020: Selected as one of the top 10 strategy publications ever published in the Harvard Business Review, alongside Michael Porter, Clayton Christensen, and others.[5]
  • 2020: Selected as one of the top 10 publications on the topic of platform and ecosystems in the Harvard Business Review.[8]
  • 2019: Selected as one of the top 10 publications on business model innovation ever published in the Harvard Business Review.[7]
  • 2017: Selected among the top 10 management ideas for the year by Harvard Business Review.[6]

World Economic Forum[edit]

  • 2017: Selected as a Young Global Leader by the World Economic Forum.[69]
  • 2016: Appointed to the World Economic Forum's Global Future Council on Platforms and Systems.[15]


  • 2021: Award for Distinguished Achievement in Strategy, Final Shortlist.[70]
  • 2016: Ranked among the top 30 management thinkers globally most likely to shape the future of how organizations are managed and led, by Thinkers50 Radar.[71]
  • 2015: Ranked among the top 50 business thinkers of Indian origin, by Thinkers50.[72]

Indian Institute of Management (IIM)[edit]

  • 2020: Recipient of the Distinguished Alumnus Award.[68]

Ideas and theories[edit]

Choudary is best known for his work on the transition of business models from pipelines to platforms. He first proposed this idea in a 2013 article for Wired magazine.[73] The idea, gained widespread adoption[38][23] after his 2016 article on this topic was selected by Harvard Business Review among its top 10 ideas of the year.[74][6] Choudary is also credited with proposing the idea of the core interaction as the central focus of value creation on platform business models, presented in his books Platform Scale and Platform Revolution.[1] Choudary's work on the transformation of incumbent businesses to platform business models has been widely quoted in media.[75] His recent work explains the importance of platform economics in manufacturing, heavy industry, healthcare, and financial services.[76] Choudary credits game design theory as one of the inspirations for his work on platform design.[77]

For his work on platform economics, Choudary has been hailed as a 'global thought leader on the platform business model' by Forbes,[75] a 'top global thinker' by the Huffington Post[78] and a 'leading expert on the so-called platform economy' by the United Nations' WIPO.[79] Choudary has also been featured twice in the Thinkers50 lists[71][72] for his ideas and theories and has been featured on the Gen T List by Tatler, a British high-society and fashion magazine, for his work on "preparing global industries for an uncertain future".[80]

Impact on public policy[edit]

Choudary has worked with several governments and policy makers in Europe to help them develop competitive and regulatory responses to global platforms entering Europe.[78][81][82] Choudary's work champions the use of digital public goods for societal and national development.

Choudary has been a prominent advocate of individual rights in the platform economy and has worked extensively with several international bodies, including the United Nations, on this topic. His research on worker exploitation by labor platforms was released by the International Labor Organization[55] as part of their Future of Work Research Paper Series.[56] In November 2017, Choudary addressed a high-level seminar by the Permanent Mission of Belgium in Geneva, highlighting the factors that lead to exploitation of workers on digital platforms.[83]

In February 2018, Choudary addressed the Parliament of Denmark on labor policy for the platform economy, stressing on the need for a new data-driven regulation paradigm for platforms.[84] His recommendations for regulating platforms through open data sharing were instrumental in informing the Danish government's decision to implement open data regulation for Airbnb in May 2018.[85] In September 2018, Choudary's framework also informed the set up of the world's first collective agreement between a platform company and a trade union, again in Denmark.[84][86]

Choudary's research on the adverse impact of platforms on the creative economy was featured as a keynote at the annual global conference of the World Intellectual Property Organization (WIPO).[87] His recommendations advocated the role of the WIPO as a standards setting organization in a platform economy, for protection of creator interests.[79]

Choudary's research also looks at readiness of countries moving into the platform economy. In partnership with Standard Bank, Choudary has also co-authored a paper on the rise of the platform economy in the African continent.[88]

Choudary's work on digital trade includes a future positioning paper for countries like Singapore that is widely considered a blueprint for Singapore's strategy for digital trade.[89] The paper suggests that countries can adopt a platform strategy and establish free data ports to harness digital trade flows.

In November 2020, in the aftermath of the 2020 US elections, Choudary's research on China's strategy for technology export and dominance was published through the Brookings Institution, a leading American think-tank, to inform the incoming Biden Administration on possible policy responses.[54]



HBR's 10 Must Reads Compilations[edit]

Other compilations[edit]

Selected papers[edit]


  1. ^ a b c d "Platform Revolution | W. W. Norton & Company". Retrieved 1 April 2017.
  2. ^ a b c "Here's the advantage that keeps Silicon Valley ahead of the world". Washington Post. Retrieved 1 April 2017.
  3. ^ a b c Philips, Jeremy G. (18 May 2016). "Why Facebook's Imitators Failed". Wall Street Journal. ISSN 0099-9660. Retrieved 1 April 2017.
  4. ^ a b c "Is It Time to Build Your Own Platform?". MIT Sloan Management Review. Retrieved 1 April 2017.
  5. ^ a b c d e Porter, Michael E.; Lafley, A. G.; Christensen, Clayton M.; McGrath, Rita Gunther (2020). Harvard Business Review Top 10 Must Reads on Strategy (Vol. 2). ISBN 978-1633699168.
  6. ^ a b c d e "HBR's 10 Must Reads 2017: The Definitive Management Ideas of the Year from Harvard Business Review (with bonus article)". Retrieved 1 April 2017.
  7. ^ a b c d Christensen, Clayton M.; Blank, Steve; Johnson, Mark W.; McGrath, Rita Gunther (2019). HBR's 10 Must Reads on Business Model Innovation. ISBN 978-1633696877.
  8. ^ a b c "Harvard Business Publishing Education". Retrieved 6 November 2020.
  9. ^ "Young Global Leaders class of 2017". Retrieved 15 March 2017.
  10. ^ Schenker, Jennifer L. (21 May 2020). "Interview Of The Week: Sangeet Paul Choudary". The Innovator. Retrieved 13 November 2022.
  11. ^ "Learning from the best". 18 July 2017. Retrieved 18 July 2017.
  12. ^ "Succeeding with executing a platform strategy". Retrieved 4 January 2023.
  13. ^ "Sangeet Paul Choudary, CIA Bras Distr Pao de Acucar: Profile and Biography". Retrieved 30 April 2021.
  14. ^ "Cia Brasileira De Distr-pao De Acucar – ADR 20F 2019 Annual report | CBD Filing". Retrieved 1 May 2022.
  15. ^ a b "The Future of Platforms and Systems". World Economic Forum. Retrieved 6 May 2017.
  16. ^ "WEF Global Future Councils" (PDF).
  17. ^ "ASEAN Financial Innovation Network Adds Pair to Board". 21 May 2020. Retrieved 23 May 2020.
  18. ^ "Contact & Team". Retrieved 21 April 2022.
  19. ^ "National Institute of Urban Affairs".
  20. ^ "World Intellectual Property Organization" (PDF).
  21. ^ "High-level seminar on the "Sharing Economy and its Social Challenges"". 16 October 2017. Retrieved 10 November 2017.
  22. ^ "How business can beat the disruptors". Financial Review. 6 December 2017. Retrieved 1 January 2018.
  23. ^ a b "Sangeet Choudary on Amazon's wake-up call for business". Financial Review. 6 March 2018. Retrieved 7 March 2018.
  24. ^ "Join the world's leading digital thinkers | Digital Brisbane". Archived from the original on 24 April 2017. Retrieved 24 April 2017.
  25. ^ Sullivan, Mike. "Great minds attracted to G20 Brisbane Global Cafe". Retrieved 24 April 2017.
  26. ^ "World Economic Forum – Annual Meeting of the New Champions Meeting Schedule" (PDF). World Economic Forum. 26 June 2016.
  27. ^ "Are platforms the new bank branches?". Retrieved 12 August 2018.
  28. ^ "Microsoft presenta su propuesta de plataforma para dar soporte a la transformación digital – Centro de noticias". Centro de noticias. 31 January 2017. Retrieved 24 April 2017.
  29. ^ "Dynamics 365, plataforma de Microsoft para la transformación digital | Datagora". Archived from the original on 25 April 2017. Retrieved 24 April 2017.
  30. ^ "Transformación empresarial con Microsoft Dynamics 365 | MarTech Forum". MarTech Forum | Foro de Marketing Digital (in European Spanish). Retrieved 24 April 2017.
  31. ^ "Operations Transformation Sharing – Huawei at MWC2017". huawei. Retrieved 24 July 2018.
  32. ^ "Speakers – The Summit | An AT&T Experience". The Summit | An AT&T Experience. Retrieved 22 September 2017.
  33. ^ "Sangeet Paul Choudary | Keynote Speaker | AAE Speakers Bureau". Retrieved 30 April 2021.
  34. ^ "May 2016 Business Book Bestsellers". Retrieved 24 September 2017.
  35. ^ Burkus, David. "16 Must-Read Business Books For 2016". Forbes. Retrieved 13 October 2017.
  36. ^ a b Pash, Chris (30 October 2015). "The 11 core skills needed to be a high-impact entrepreneur, according to the chief scientist". Business Insider Australia. Retrieved 6 April 2017.
  37. ^ a b "Tech in Asia – Connecting Asia's startup ecosystem". Retrieved 6 April 2017.
  38. ^ a b c "Nilekani urges IIM-B graduates to embrace technology, move away from 'pipe' models". The Hindu Business Line. 24 March 2016. Retrieved 6 April 2017.
  39. ^ "Some books we cannot wait to get our hands on in 2021". Penguin Random House India. 7 January 2021. Retrieved 30 April 2021.
  40. ^ a b "Pipelines, Platforms, and the New Rules of Strategy". Harvard Business Review. Retrieved 1 April 2017.
  41. ^ "Search sangeet paul choudary". Retrieved 24 May 2022.
  42. ^ Parker, Geoffrey; Alstyne, Marshall Van; Choudary, Sangeet (7 July 2017). "Platform Sprawl Leaves No Industry Behind". MIT Sloan Management Review.
  43. ^ "Freelancers on the Network". MIT Technology Review. Retrieved 24 May 2022.
  44. ^ "Seizing New Value Pools in the Post-Pandemic World – Rotman School of Management". Retrieved 24 May 2022.
  45. ^ "Platforms and APIs; A Powerful Combination". The European Business Review. 28 October 2021. Retrieved 24 May 2022.
  46. ^ "sangeet paul choudary". INSEAD Knowledge. Retrieved 24 May 2022.
  47. ^ "INSEAD Centre for Entrepreneurship". 14 August 2015. Retrieved 30 April 2017.
  48. ^ Alister & Paine (5 August 2015). "Here's What You Missed at MIT's 3rd Annual Platform Strategy Summit". Alister & Paine. Retrieved 8 May 2017.
  49. ^ "Platform Sprawl Leaves No Industry Behind". MIT Sloan Management Review. Retrieved 20 July 2017.
  50. ^ Banker, Steve. "The Rise Of The Platform Enterprise". Forbes. Retrieved 21 October 2018.
  51. ^ "People | My CMS". Retrieved 5 August 2017.
  52. ^ a b "Dear CEO". Bloomsbury Publishing. Retrieved 22 May 2017.
  53. ^ Cohn, Alisa. "Thinkers50 Create The Oscars Of Management Thinking". Forbes. Retrieved 8 January 2018.
  54. ^ a b c Choudary, Sangeet Paul (19 November 2020). "China's country-as-platform strategy for global influence". Brookings. Retrieved 6 January 2021.
  55. ^ a b c "International Labor Organization" (PDF).
  56. ^ a b c "The architecture of digital labour platforms: Policy recommendations on platform design for worker well-being". 15 May 2018. Retrieved 13 June 2018.
  57. ^ a b Choudary, Sangeet Paul. "Freelancers on the Network". MIT Technology Review. Retrieved 30 April 2017.
  58. ^ "World Economic Forum – Digital Transformation Initiative" (PDF).
  59. ^ "World Economic Forum – Global Information Technology Report" (PDF).
  60. ^ "Does Deutschland do digital?". The Economist. Retrieved 15 January 2018.
  61. ^ "Online Giants Get Personal". The Business of Fashion. 6 December 2017. Retrieved 3 January 2018.
  62. ^ "European Parliament – The cost of Non-Europe in the Sharing Economy" (PDF).
  63. ^ "European Parliament – Global Trends to 2035" (PDF).
  64. ^ "Why India's best tech schools produce more entrepreneurs than the Ivy League". Quartz. Retrieved 30 April 2017.
  65. ^ "Nilekani urges IIM-B graduates to embrace technology, move away from 'pipe' models". The Hindu Business Line. 24 March 2016. Retrieved 8 January 2018.
  66. ^ "Make the best out of shifting business trends: Nandan Nilekani". 25 March 2016. Retrieved 8 January 2018.
  67. ^ "Age of disruption: Those embracing change will not only survive but thrive". Economic Times Blog. Retrieved 8 January 2018.
  68. ^ a b "IIMB to host its 45th convocation ceremony on March 20". Bangalore Mirror. 25 February 2020. Retrieved 26 February 2020.
  69. ^ "Young Global Leaders class of 2017". Retrieved 17 September 2017.
  70. ^ "Announcing the Thinkers50 2021 Strategy Award Shortlist – Thinkers50". 13 September 2021. Retrieved 23 September 2021.
  71. ^ a b "The Thinkers50 Radar 2016" (PDF). Thinkers 50. Retrieved 29 January 2016.
  72. ^ a b "Business Wire India". Thinkers 50. Retrieved 30 December 2015.
  73. ^ Choudary, Sangeet Paul. "Why Business Models Fail: Pipes vs. Platforms". Wired. Retrieved 16 June 2018.
  74. ^ "Pipelines, Platforms, and the New Rules of Strategy". Harvard Business Review. 1 April 2016. Retrieved 16 June 2018.
  75. ^ a b Newton, John. "AlfrescoVoice: The Platform Business Model: Why It Works And How to Get There: An Interview With Sangeet Paul Choudary". Forbes. Retrieved 13 October 2017.
  76. ^ "Sangeet Choudary on Amazon's wake-up call for business". Financial Review. 6 March 2018. Retrieved 8 July 2018.
  77. ^ "How platforms will become critical for businesses- Business News". Retrieved 16 June 2018.
  78. ^ a b Cabrera, Marquis (10 July 2017). "Top Global Thinker Applies Lessons from Airbnb and Uber to Open Government as a Platform". Huffington Post. Retrieved 13 October 2017.
  79. ^ a b "Creative industries in the platform economy". Retrieved 16 January 2019.
  80. ^ "Sangeet Paul Choudary". Generation T. 15 October 2020. Retrieved 21 October 2020.
  81. ^ "Amazon and Uber, and the dark side of platforms". Financial Review. 4 March 2018. Retrieved 7 March 2018.
  82. ^ "Cookiewall | Het Financieele Dagblad". Retrieved 14 June 2018.
  83. ^ "High-level seminar on the "Sharing Economy and its Social Challenges"". 16 October 2017. Retrieved 13 June 2018.
  84. ^ a b "Er den danske model klar til fremtidens digitale arbejdsmarked?". (in Danish). Retrieved 19 May 2018.
  85. ^ "Airbnb tax evaders targeted in landmark deal". BBC News. 18 May 2018. Retrieved 21 June 2018.
  86. ^ "World's first collective agreement between platform company and trade union in Denmark". Uni Europa. 20 September 2018. Retrieved 7 January 2020.
  87. ^ "WIPO Conference on the Global Digital Content Market: Focus on Asia-Pacific". Retrieved 19 November 2018.
  88. ^ "Africa's platform business economies | Standard Bank". Retrieved 11 July 2020.
  89. ^ "Singapore must think like a platform to thrive as a digital hub". The Straits Times. 14 February 2018. Retrieved 13 June 2018.
  90. ^ Choudary, Sangeet Paul (2021). Platform Scale for a Post-Pandemic World. Penguin Portfolio. ISBN 978-0670095179.
  91. ^ "Transforming Beyond the Crisis". Brightline Initiative. Retrieved 6 November 2020.
  92. ^ "Future of Work Research Papers (The future of work)". Retrieved 2 June 2019.
  93. ^ "The Chief Strategy Officer Playbook". Retrieved 6 December 2018.
  94. ^ Eisenmann, Thomas (1 May 2013). Managing Startups: Best Blog Posts. "O'Reilly Media, Inc.". ISBN 9781449370503.
  95. ^ Choudary, Sangeet Paul (21 October 2013). "Why Business Models Fail: Pipes vs Platforms". Wired.