Santa Cruz Bicycles
|Founder||Rob Roskopp, Mike Marquez and Rich Novak|
|Headquarters||Santa Cruz, CA,|
Santa Cruz Bicycles is a manufacturer of high end mountain bikes based in Santa Cruz, California. They sponsor the Santa Cruz Syndicate, a downhill racing team. The company moved premises from 104 Bronson Street to 2841 Mission Street in 2013 . Formerly owned by NHS, Inc. On July 3, 2015, Santa Cruz Bicycles was sold to Pon Holdings, a family-owned Dutch conglomerate with a bicycle division including brands such as Cervélo, Focus and Royal Dutch Gazelle.
Santa Cruz Bicycles was founded by Rob Roskopp, Mike Marquez and Rich Novak in 1993. Roskopp had spent many years as a professional skateboarder, and Novak's Santa Cruz Skateboards company had put out a special "Roskopp" model before the two met. Roskopp and Novak went into partnership with bike engineer Mike Marquez, who had particular experience in bicycle suspension, and Tom Morris, a designer, to build some prototypes.
Their first bike, in 1994, was a full suspension bike called the Tazmon. It had an 80 millimetres (3.1 in) travel single pivot design, the first on the market. It was followed a year later by the 100 millimetres (3.9 in) travel Heckler, a model that was discontinued for the 2016 model year and relaunched in 2020 as an e-bike.
The company manufactures around a dozen models of mountain bikes made of carbon fiber and aluminum, ranging from $1500 to over $10000 retail. Their bikes are suited to a wide range of mountain biking disciplines. Frame fabrication occurs in China and Taiwan, but all bicycles are assembled in Santa Cruz, built to customer specifications just before being shipped out.
In 2017, Santa Cruz announced the addition of carbon fiber wheels to their product lineup.
- 5010/Furtado - 27.5" wheels, 130 millimetres (5.1 in) VPP Travel
- Blur - 29" wheels, 100 millimetres (3.9 in) VPP Travel (Re-introduced in 2018)
- Tallboy/Joplin - 29" wheels, 120 millimetres (4.7 in) VPP Travel
- Bronson/Roubion - 27.5" wheels, 150 millimetres (5.9 in) VPP Travel
- Hightower - 29" wheels, 145 millimetres (5.7 in) VPP Travel
- Megatower - 29" wheels, 160 millimeters (6 in) VPP Travel
- Nomad - 27.5" wheels, 170 millimetres (6.7 in) VPP Travel
- V10 - 27.5" wheels or 29" wheels, 216 millimetres (8.5 in) VPP Travel
- Chameleon - 29" or 27.5"+ wheels, hardtail trail bike
- Highball - 29" wheels, hardtail xc bike
- Jackal - 26" wheels, dirt jump frame
- Stigmata - 700c wheels, cyclocross/gravel bike
- Heckler - 27.5" wheels, e-mountain bike, 150 millimetres (5.9 in) VPP Travel (Re-introduced as e-bike in 2020)
Current Santa Cruz Production Wheel Models
- Reserve Carbon Wheels - 27.5 or 29" - 25, 27, 30, 37mm
- Blur LT
- Blur XC
- Blur 4X
- Driver 8
- Juliana Cushtail
- Super 8
- Tallboy LT
- VP Free
- HighTower LT
Santa Cruz Syndicate
- Santa Cruz Bicycles COMPANY
- Video: A visit to the Santa Cruz Bikes factory - BikeRadar Magazines Archived 2013-01-06 at the Wayback Machine
- Santa Cruz Bicycles sold to Pon Holdings, the owner of Cervélo and Focus
- Interview: Rob Roskopp, Owner Of Santa Cruz Bicycles - BikeRadar
- History Of Santa Cruz Bicycles | LIVESTRONG.COM
- Santa Cruz Bicycles - Tazmon 1
- Introducing Juliana Bicycles
- "Santa Cruz Reserve Wheels First Look - Bike Mag".
- Santa Cruz Bicycles Model Range
- Juliana Bicycles Model Range
- "Santa Cruz Bicycles Releases New V10 DH Bike".
- "Santa Cruz Launches New Nomad, New Wheels, and a Julian Enduro Bike".
- Santa Cruz Bicycles Model Archive
- Santa Cruz Syndicate