Santa Cruz Bicycles

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Santa Cruz Bicycles Inc.
Founded 1993
Headquarters Santa Cruz, California, United States of America
Products Template:Bicycle
Website www.santacruzbicycles.com
A 2013 Santa Cruz Tallboy mountain bike (aluminum frame)
Santa Cruz head badge

Santa Cruz Bicycles is a manufacturer of high end mountain bikes based in Santa Cruz, California.[1] They sponsor the Santa Cruz Syndicate, a downhill racing team. The company moved premises from 104 Bronson Street to 2841 Mission Street in 2013 .[2] On July 3, 2015. Santa Cruz bicycle was sold to Pon Holdings, a family-owned Dutch conglomerate with a bicycle division including brands such as Cervélo, Focus and Royal Dutch Gazelle.[3]

History[edit]

Santa Cruz Bicycles was founded by Rob Roskopp, Mike Marquez and Rich Novak in 1993.[4] Roskopp had spent many years as a professional skateboarder, and Novak's Santa Cruz Skateboards company had put out a special "Roskopp" model before the two met. Roskopp and Novak went into partnership with bike engineer Mike Marquez, who had particular experience in bicycle suspension, and Tom Morris, a designer, to build some prototypes.[5]

Their first bike, in 1994, was a full suspension bike called the Tazmon. It had a 80 millimetres (3.1 in) travel single pivot design,[6] the first on the market.[1][4] It was followed a year later by the 100 millimetres (3.9 in) travel Heckler, a model that was discontinued for the 2016 model year.

The company acquired the patents for their Virtual Pivot Point (aka "VPP") from Outland Bikes around 1999.[4]

Models[edit]

The company manufactures around a dozen models of mountain bikes made of carbon fiber and aluminum, ranging from $1500 to over $10000 retail. Their bikes are suited to a wide range of mountain biking disciplines.[1] Frame fabrication occurs in China or Taiwan, but all bicycles are assembled in Santa Cruz, built to customer specifications just before being shipped out.

In 2013, a single model, the "Juliana" was spun off as a stand-alone brand and range of mountain bikes for women, designed by and named for Juli Furtado.[7]

Current Santa Cruz/Juliana Production Models[8][9]

  • 5010/Furtado - 27.5" wheels, 130 millimetres (5.1 in) VPP Travel,
  • Blur - 29" wheels, 100 millimetres (3.9 in) VPP Travel (Re-introduced in 2018)
  • Tallboy/Joplin - 29" or 27.5"+ wheels, 110 millimetres (4.3 in) VPP Travel
  • Bronson/Roubion - 27.5" wheels, 150 millimetres (5.9 in) VPP Travel
  • Hightower - 29" or 27.5"+ wheels, 135 millimetres (5.3 in) VPP Travel
  • Hightower LT 29" wheels 150 millimeters (5.9 in) VPP Travel
  • Nomad - 27.5" wheels, 165 millimetres (6.5 in) VPP Travel
  • V10 - 27.5" wheels, 216 millimetres (8.5 in) VPP Travel
  • Chameleon
  • Highball - 29" or 27.5" wheels, hardtail bike
  • Jackal - 26" wheels, dirt jump frame
  • Stigmata - 700c wheels, cyclocross/gravel bike

Discontinued Models[10]

  • Bantam
  • Blur LT
  • Blur XC
  • Blur 4X
  • Bullit
  • Butcher
  • Driver 8
  • Heckler
  • Juliana Cushtail
  • Nickel
  • Roadster
  • Super 8
  • Superlight
  • Tallboy LT
  • Tazmon
  • VP Free

Santa Cruz Syndicate[edit]

Santa Cruz Syndicate is a sponsored downhill team affiliated with the company. Current roster is Loris Vergier, Luca Shaw, and Greg Minnaar.[11]

References[edit]

External links[edit]