Santa in the City

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Santa in the City
Santa in the City logo with tagline
Abbreviation SITC
Motto Choose a letter. Change a Christmas. (2006)
I Believe in Santa. (2009)
Formation 2006
Type Non-profit Organization
Headquarters Toronto, ON, Canada
Region served
Greater Toronto Area
Official language
Jacqueline LaRonde
Affiliations W.A.T.C.H. Community Service International

Santa in the City (SITC) is a non-profit, volunteer-run organization, dedicated to spreading Christmas joy to in need children throughout the Greater Toronto Area. Each year, SITC collects Letters to Santa from agencies such as shelters, group homes and education, social or community-focused associations.


SITC endeavours to find, involve and connect Torontonians with the opportunity to become "City Santas" by providing access to Letters to Santa authored by in-need children and posted on SITC's website. "City Santas" are able to anonymously adopt these Letters, then donate their contents to SITC for wrapping and delivery to partner agencies.


Inspired by a less-fortunate child's Letter to Santa received outside of a New York City theatre, Jacqueline LaRonde sensed other Torontonians would want to be a part of similar rewarding community experience. She founded SITC in 2006.

In 2008, SITC fulfilled 300 Letters to Santa, through the assistance of many "City Santas."


SITC is registered as a charity under "sister" charitable organization W.A.T.C.H. Community Service International, a non-profit organization based in Toronto that is dedicated to mentoring at-risk youth towards post-secondary success.

Other partners include: Framework Foundation, PBworks, and design groups Unihead and Stare at Jello.

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