Santa in the City
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|Motto||Choose a letter. Change a Christmas. (2006)
I Believe in Santa. (2009)
|Headquarters||Toronto, ON, Canada|
|Greater Toronto Area|
|Affiliations||W.A.T.C.H. Community Service International|
Santa in the City (SITC) is a non-profit, volunteer-run organization, dedicated to spreading Christmas joy to in need children throughout the Greater Toronto Area. Each year, SITC collects Letters to Santa from agencies such as shelters, group homes and education, social or community-focused associations.
SITC endeavours to find, involve and connect Torontonians with the opportunity to become "City Santas" by providing access to Letters to Santa authored by in-need children and posted on SITC's website. "City Santas" are able to anonymously adopt these Letters, then donate their contents to SITC for wrapping and delivery to partner agencies.
Inspired by a less-fortunate child's Letter to Santa received outside of a New York City theatre, Jacqueline LaRonde sensed other Torontonians would want to be a part of similar rewarding community experience. She founded SITC in 2006.
In 2008, SITC fulfilled 300 Letters to Santa, through the assistance of many "City Santas."
SITC is registered as a charity under "sister" charitable organization W.A.T.C.H. Community Service International, a non-profit organization based in Toronto that is dedicated to mentoring at-risk youth towards post-secondary success.
- "Pretty Please, Santa". Torontoist. November 28, 2008. Retrieved 2009-10-24.
- "Writing letters to Santa in the City". TownNEWS. January 27, 2009. Retrieved 2009-10-24.
- "Santa in the City". Toronto Charities. July 6, 2009. Retrieved 2009-11-07.
- "Santa in the City Workshop". SNAP North Toronto. December 2008. Retrieved 2009-11-07.