Santana Row

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Santana Row
Location San Jose, California
Address 377 South Winchester Boulevard
Opening Date April 28, 2003
Developer Executive Home Builders
IDB Development Corporation
Owner Federal Realty Investment Trust
Website Official Website

Santana Row is an outdoor shopping mall in San Jose, California. Westfield Valley Fair is located across Stevens Creek Boulevard from it, and the Winchester Mystery House is just to its west, across Winchester Boulevard. It was developed during 2001-2002 as a $450 million, 42-acre retail and residential “village within a city”, developed by Federal Realty of Rockville, Md.[1] It is regared to be a ssuccessful example of a Mixed-use Development.[2] Some of the development has continued into 2017.[3]

Shops and restaurants[edit]

One of the outdoor sections of a restaurant

Santana Row offers a mix of brand name shops, local boutiques, twenty restaurants, nine spas and salons, CineArts movie theatre, and the boutique hotel Hotel Valencia. The shops range from luxury brands such as Gucci and Kate Spade to more casual brands like Diesel, H&M, Ann Taylor LOFT, and Urban Outfitters. Also on The Row include restaurants ranging from local concepts like Left Bank Brasserie and sister restaurant LB Steak, Pizza Antica, and Blowfish Sushi, to chains like The Counter, Maggiano's Little Italy, Pinkberry and a Yard House that closes at 1:00am. The district is anchored by Crate & Barrel, Best Buy, and The Container Store.


The Residences at Santana Row feature 834 homes (219 privately owned condos and 615 rental homes), with more than 1,000 residents.[citation needed] Bars and restaurants at Santana Row close several hours earlier due to proximity to residences.


The collaborative design effort earned Santana Row two major awards, the CELSOC Engineering Excellence Award in 2004, and Builder Magazine’s Project of the Year in 2003.

The design team, including SB Architects, BAR Architects, Steinberg Architects and landscape architects The SWA Group and April Philips Design Works, worked on behalf of the project developers, Federal Realty Investment Trust.

When presenting the award, judges from Builder Magazine noted the street’s European atmosphere that was achieved by employing a variety of architectural designs for the structures as well as sophisticated landscaping details.[citation needed] These details focused on the use of mature oak and palm trees, shaded grassy plazas, courtyards, and fountains, intimate public seating areas, extra-wide sidewalks and street medians, and multi-use destinations such as Park Valencia, which hosts live music, and other public gatherings.

2002 fire[edit]

Art Deco style sculpture, from Bldg. 333

The site was previously a Town and Country Village. On August 19, 2002, during construction, the largest building at Santana Row (Building 7, "Santana Heights") caught fire. The fire eventually caused $130,000,000 in damage, and embers spread to at least 13 apartment buildings, some with wooden roofs, nearly a mile downwind of the shopping center on Moorpark Avenue, across Interstate 280. The main fire spread to five alarms, while the secondary fires required six alarms. It was the largest structure fire in San Jose's history.[4]

The fire was specially tragic since it came at during the Stock market downturn of 2002 marking the end of the Dot-com bubble. However it is recovered completely.


Santana Row derives its name from Frank M. Santana, after whom nearby Santana Park is named as well.


External links[edit]

Coordinates: 37°19′13″N 121°56′52″W / 37.32028°N 121.94778°W / 37.32028; -121.94778