Santana Row

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Santana Row
Valencia Hotel, Santana Row, SJ 03.jpg
Santana Row (14132751455).jpg
Santana Row Park (top) and the Hotel Valencia (bottom).
Santana Row is located in San Jose, California
Santana Row
Santana Row
Location within San Jose
Coordinates: 37°19′13″N 121°56′52″W / 37.320278°N 121.947778°W / 37.320278; -121.947778
CountryUnited States
CountySanta Clara County
CitiesSan Jose
Named forFrank M. Santana
(San Jose City Planning Commissioner)
WebsiteOfficial Website

Santana Row (abbreviated as SR or The Row) is a residential and commercial district of West San Jose in San Jose, California. Santana Row is intersected by Stevens Creek Boulevard, a major thoroughfare, and nearby to local landmarks like Westfield Valley Fair and the Winchester Mystery House.


Santana Row derives its name from Frank M. Santana, who served on San Jose's planning commission in the 1950s, who is also the namesake for the area's Frank M. Santana Park.

The 42-acre "village within a city" was developed as a luxury, mixed residential and shopping district between 2001-2002, for a cost of $450 million and was at the time regarded as "the most ambitious project of its kind in the United States".[1] In 2010, it was called "an arguably successful mixed-use development".[2]

The site was previously a Town and Country Village. On August 19, 2002, during construction, the largest building at Santana Row (Building 7, "Santana Heights") caught fire. The fire eventually caused $130 million in damage, and embers spread to at least 13 apartment buildings, some with wooden roofs, nearly a mile downwind of the shopping center on Moorpark Avenue, across Interstate 280. The main fire spread to five alarms, while the secondary fires required six alarms. It was the largest structure fire in San Jose's history.[3]

Santana Row continues to expand in 2017.[4] Santana Row has a population of 24,196 within a one-mile radius and 740,000 within the 5 mile (daytime) trade zone.[5]


Exotic cars at the Hotel Valencia
Tree-lined commercial streets characterize the district.


Santana Row offers a mix of brand name shops, local boutiques,[6] restaurants, 36 establishments serving food,[7] nine spas and salons, a theater, and a hotel.

Notable shops include: Gucci, Best buy, B8ta, Crate & Barrel, The Container Store and Tesla.


The collaborative design effort earned Santana Row two major awards, the CELSOC Engineering Excellence Award in 2004, and Builder Magazine's Project of the Year in 2003.

The design team, including SB Architects, BAR Architects, Steinberg Architects and landscape architects The SWA Group and April Philips Design Works, worked on behalf of the project developers, Federal Realty Investment Trust.


Santana Row is home to a small tech hub of companies, including Splunk, BlueJeans, Experian, Federal Realty Investment Trust, and AvalonBay Communities, among others.[8]



  1. ^ San Jose’s Santana Row celebrates 10th anniversary MARY GOTTSCHALK, Mercury News, September 27, 2012
  2. ^ Is Santana Row, San Jose, a Successful Mixed-use Development?, Pallavi Saxena 2010 ITE Western District Annual Meeting San Francisco, CA June 27-30, 2010
  3. ^
  4. ^ Final piece of Santana Row project underway, Silicon Valley Business Journal, Nov 30, 2016
  5. ^ Federal Realty - Santana Row: Demographics
  6. ^ "Shopping | Santana Row". Retrieved 2020-11-17.
  7. ^ "Dining | Santana Row". Retrieved 2020-11-17.
  8. ^ Santana Row - Offices

External links[edit]

Coordinates: 37°19′13″N 121°56′52″W / 37.32028°N 121.94778°W / 37.32028; -121.94778