Publicis Sapient

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Publicis Sapient
FormerlyPublicis.Sapient, SapientRazorfish, Sapient Consulting, SapientNitro, Razorfish, Sapient Global Markets, Sapient Public Sector, Sapient
IndustryConsumer Products
Energy & Commodities
Financial Services
Public Sector
Telecommunications, Media & Technology
Transportation & Mobility
Travel & Hospitality
HeadquartersBoston, Massachusetts, United States
Key people
Nigel Vaz (CEO)
ServicesStrategy & Consulting
Customer Experience & Design
Technology & Engineering
Marketing Platforms
Data and Artificial Intelligence
Innovation & Digital Product Management
Digital Business Transformation
Revenue$1.305 billion (2013)[1]
$125.22 million (2013)[1]
Number of employees
20,000+ (February 13, 2019)

Publicis Sapient is a digital business transformation company, founded in Cambridge, Massachusetts in 1990 by Jerry Greenberg and J. Stuart Moore.[2][3]

On February 6, 2015, Sapient became a fully owned division of French advertising giant Publicis, in a deal valued at $3.7bn (£2.3bn).[4]

On November 17, 2016, Publicis Sapient announced SapientNitro was merging with sister agency Razorfish to form SapientRazorfish, which would be led by former SapientNitro CEO Alan Wexler. Publicis. At the time, Sapient consisted of both SapientRazorfish and Sapient Consulting, and was co-led by Alan Wexler and Sapient Consulting CEO Chip Register.[5]

On February 13, 2019, SapientRazorfish and Sapient Consulting were merged into one brand, Publicis Sapient,[6] led by Nigel Vaz, who was appointed CEO the prior week.[7]


Early years[edit]

Sapient was founded on November 6, 1990 by Jerry Greenberg and Stuart Moore, who met while working at Cambridge Technology Partners. The co-founders recognized the need for a different type of mindset in the IT consulting world, and chose to use a fixed-term, fixed-price model for pricing projects, rather than charging on a time and materials basis.[citation needed]

During this period, Sapient was also an early adopter of internet-based technology, and internet-based work grew to over 70% of total revenue by 1999. This led to rapid growth in the period from 1992 to 2000, with revenue growing from $950,000 to $503 million in that period.[8]

International expansion[edit]

After a period of contraction following the dot-com bubble burst in the early 2000s, Sapient looked overseas to grow a substantial portion of revenue, rising over 30% in 3 years. This growth was driven by a strategy called "Global Distributed Delivery," which sought to capitalize on the quickly growing tech market in India to grow Sapient's software development capabilities. The operations in India would supplement project teams globally.[8]

Sapient has also made numerous acquisitions throughout its history, beginning in 2006 with Planning Group International (PGI), allowing Sapient to expand their experiential marketing and UX capabilities. Another important acquisition was DCG group in 2008, which augmented its existing capital markets offerings.[9]

In 2009, Sapient announced a $50 million acquisition of The Nitro Group, which added 300 employees.[10]

History of acquisitions[edit]

Year Name Division Refs
2016 Vertiba Sapient [11]
2014 Campfire SapientNitro [12]
2014 OnPoint Government Services [13]
2014 La Comunidad SapientNitro [14]
2013 iThink SapientNitro [15]
2013 (m)PHASIZE SapientNitro [16]
2012 SecondStory SapientNitro
2011 DAD SapientNitro [17]
2011 CLANMO SapientNitro [18]
2009 Nitro SapientNitro [10]
2008 Derivatives Consulting Group (DCG) Global Markets [9]
2008 iChameleon Sapient [19]
2006 Planning Group International (PGI) Sapient [20]
2005 Business Information Solutions Sapient [21]
2000 Human Code Sapient [22]
2000 The Launch Group Sapient [23]
1999 Adjacency Sapient [24]
1999 E-Lab Sapient [25]
1998 Studio Archetype Sapient [26]
1997 Exor Sapient [27]

Corporate affairs[edit]

In April 1996, Sapient went public with a price of $21 a share. In the subsequent four years, share prices in the technology sector increased substantially. Sapient was no exception and its shares soared to a split-adjusted price of $550. However, the dot-com bust in late 2000 hit Sapient shares hard and they declined to a low of $0.75/share. The share hit an all-time high of $17.95 in 2014.[28]

Office space[edit]

All Publicis Sapient offices have open layouts, where it is difficult to decipher any hierarchy. Whiteboards dominate the office space and are used frequently for meetings and work plans.[29] These two characteristics of Publicis Sapient office spaces are considered a way to support the core values of the company.[30]


  1. ^ a b "Annual Report FY13" (PDF). Sapient. March 14, 2014. Retrieved April 16, 2014.
  2. ^ "MediaPost Publications - MediaDailyNews 11/03/2014 Printer Friendly". Retrieved 2021-01-13.
  3. ^ SEC. "Sapient Corp 2006 Current Report 8-K". Retrieved 2021-01-13.
  4. ^ "Publicis Completes Sapient Acquisition". 2015-02-06.
  5. ^
  6. ^ "Teresa Barreira on Publicis Sapient's rebranding and positioning". 2019-09-09. Retrieved 2020-04-16.
  7. ^ "Nigel Vaz appointed Global CEO of Publicis Sapient". Media Marketing. 2019-02-08. Retrieved 2020-04-16.
  8. ^ a b Khurana, Rakesh, and Joel Podolny. "Sapient Corporation." Harvard Business School Case 405-045, September 2004. (Revised October 2005)
  9. ^ a b "Sapient to buy DCG". 2014-04-15.
  10. ^ a b "Sapient to Buy Nitro for $50 Mil". 2009-06-16.
  11. ^ "Publicis.Sapient Acquires Vertiba, a Salesforce Gold Consulting Partner". 2016-03-02.
  12. ^ "SapientNitro Moves Further into Interactive Film with Addition of Groundbreaking Creative Shop Campfire". 2014-03-28.
  13. ^ "Sapient Expands Government Services Footprint Through Acquisition of OnPoint". 2014-02-10.
  14. ^ "Award Winning Creative Agency La Comunidad Joins SapientNitro". 2014-01-15.
  15. ^ "SapientNitro Expands into Latin America with Acquisition of iThink". 2013-01-16.
  16. ^ "Sapient Acquires (m)PHASIZE, Providing Marketers with Mix Modeling Expertise to Enable Better Investment Decisions in a Fast-Changing Media Landscape". 2013-01-10.
  17. ^ "SapientNitro Acquires DAD". 2011-09-08.
  18. ^ "SapientNitro Acquires CLANMO, a Leading Mobile Agency in Europe". 2011-07-19.
  19. ^ "Ad Age - IChameleon Founder Will Oversee Digital Campaigns Across Asia". 2010-06-02.
  20. ^ "Sapient Buys Marketing Agency". 2005-12-13.
  21. ^ "Sapient Completes Acquisition of Business Information Solutions". 2005-06-07.
  23. ^ "Sapient kauft sich in Deutschland ein". Computerwoche. 2000-11-17. Retrieved 2018-02-27.
  24. ^ "S.F. Net shop deal shatters price record". San Francisco Business Times. 1999-05-16. Retrieved 2011-07-24.
  25. ^ "Sapient to Acquire Leading Experience-Based Research Firm E-Lab; Combination Sets the Standard for Strategies to Shape Customer Interactions on the Internet". 1999-09-27.
  26. ^ "Sapient Corp. Buys Studio Archetype". AdvertisingAge. 1998-08-26. Retrieved 2011-07-24.
  27. ^ "Sapient Corporation to Acquire EXOR Technologies, Inc.; Acquisition Will Accelerate Sapient's Growth in Rapid Delivery of ERP Solutions". 1997-12-05. Retrieved 2016-11-21.
  28. ^ "Yahoo Finance". 2014-04-15.
  29. ^ "The Art of Whiteboarding". 2011-05-23.
  30. ^ Nagy, Andrea, Jaan Elias and Joel Podolny. "Sapient: Defining Success was both the Challenge and the Opportunity." Yale Case 06-017, November 17, 2006.