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|Formerly||Publicis.Sapient, SapientRazorfish, Sapient Consulting, SapientNitro, Razorfish, Sapient Global Markets, Sapient Public Sector, Sapient|
|Industry||Consumer Products |
Energy & Commodities
Telecommunications, Media & Technology
Transportation & Mobility
Travel & Hospitality
|Headquarters||Boston, Massachusetts, United States|
|Nigel Vaz (CEO) |
|Services||Strategy & Consulting |
Customer Experience & Design
Technology & Engineering
Data and Artificial Intelligence
Innovation & Digital Product Management
Digital Business Transformation
|Revenue||$1.305 billion (2013)|
|$125.22 million (2013)|
Number of employees
|20,000+ (February 13, 2019)|
On November 17, 2016, Publicis Sapient announced SapientNitro was merging with sister agency Razorfish to form SapientRazorfish, which would be led by former SapientNitro CEO Alan Wexler. Publicis. At the time, Sapient consisted of both SapientRazorfish and Sapient Consulting, and was co-led by Alan Wexler and Sapient Consulting CEO Chip Register.
Sapient was founded on November 6, 1990 by Jerry Greenberg and Stuart Moore, who met while working at Cambridge Technology Partners. The co-founders recognized the need for a different type of mindset in the IT consulting world, and chose to use a fixed-term, fixed-price model for pricing projects, rather than charging on a time and materials basis.
During this period, Sapient was also an early adopter of internet-based technology, and internet-based work grew to over 70% of total revenue by 1999. This led to rapid growth in the period from 1992 to 2000, with revenue growing from $950,000 to $503 million in that period.
After a period of contraction following the dot-com bubble burst in the early 2000s, Sapient looked overseas to grow a substantial portion of revenue, rising over 30% in 3 years. This growth was driven by a strategy called "Global Distributed Delivery," which sought to capitalize on the quickly growing tech market in India to grow Sapient's software development capabilities. The operations in India would supplement project teams globally.
Sapient has also made numerous acquisitions throughout its history, beginning in 2006 with Planning Group International (PGI), allowing Sapient to expand their experiential marketing and UX capabilities. Another important acquisition was DCG group in 2008, which augmented its existing capital markets offerings.
In 2009, Sapient announced a $50 million acquisition of The Nitro Group, which added 300 employees.
History of acquisitions
|2008||Derivatives Consulting Group (DCG)||Global Markets|||
|2006||Planning Group International (PGI)||Sapient|||
|2005||Business Information Solutions||Sapient|||
|2000||The Launch Group||Sapient|||
In April 1996, Sapient went public with a price of $21 a share. In the subsequent four years, share prices in the technology sector increased substantially. Sapient was no exception and its shares soared to a split-adjusted price of $550. However, the dot-com bust in late 2000 hit Sapient shares hard and they declined to a low of $0.75/share. The share hit an all-time high of $17.95 in 2014.
All Publicis Sapient offices have open layouts, where it is difficult to decipher any hierarchy. Whiteboards dominate the office space and are used frequently for meetings and work plans. These two characteristics of Publicis Sapient office spaces are considered a way to support the core values of the company.
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