Sara Blakely (2014)
Sara Treleaven Blakely
February 27, 1971
Clearwater, Florida, U.S.
|Residence||Atlanta, Georgia, U.S.|
|Alma mater||Florida State University|
|Known for||Founder and owner of Spanx|
Minority owner of the Atlanta Hawks
|Net worth||US$1 billion (June 2019)|
Sara Treleaven Blakely (born February 27, 1971) is an American billionaire businesswoman, and founder of Spanx, an American intimate apparel company with pants and leggings, founded in Atlanta, Georgia. In 2012, Blakely was named in Time magazine's "Time 100" annual list of the 100 most influential people in the world. As of 2014, she is listed as the 93rd most powerful woman in the world by Forbes.
Blakely was born February 27, 1971, in Clearwater, Florida. She is the daughter of Ellen (née Ford), an artist, and trial attorney, John Blakely. She has a brother, artist Ford Blakely. She attended Clearwater High School and graduated from Florida State University with a communication degree, where she was a member of the Delta Delta Delta sorority.
Although she initially planned to become an attorney, she reconsidered after placing very low on the Law School Admission Test; she instead accepted a job at Walt Disney World in Orlando, Florida, where she worked for three months. She also occasionally worked as a stand-up comedian during this period.
After her short stint at Disney, Blakely accepted a job with office supply company Danka, where she sold fax machines door-to-door. She was quite successful in sales and was promoted to national sales trainer at the age of 25. Forced to wear pantyhose in the hot Floridian climate for her sales role, Blakely disliked the appearance of the seamed foot while wearing open-toed shoes, but liked the way that the control-top model eliminated panty lines and made her body appear firmer. For her attendance at a private party, she experimented by cutting off the feet of her pantyhose while wearing them under a new pair of slacks and found that the pantyhose continuously rolled up her legs, but she also achieved the desired result (the original pants are now enshrined at Spanx headquarters).
Blakely then drove to North Carolina, the location of most of America's hosiery mills, to present her idea. She was turned away by every representative; these companies were used to dealing with established companies, and did not see the value of her idea. Two weeks after arriving home from her North Carolina trip, Blakely received a call from a male mill operator based in Asheboro, North Carolina, who offered to support Blakely's concept, as he had received strong encouragement from his three daughters. Blakely further explained in 2011 that the experience of developing her idea also revealed to her that the hosiery manufacturing industry was overseen solely by men who were not using the products they were producing.
The creation of the initial product prototype was completed over the course of a year.
Blakely then returned to a patent attorney to finalize her application prior to her submission to the United States Patent and Trademark Office (USPTO) and he agreed to assist her for a sum of US$750. Following the submission of the online application, she then worked on the packaging of her product.
Blakely used her credit card to purchase the "Spanx" trademark on the USPTO website for US$150.
She managed to arrange a meeting with a representative of the Neiman Marcus Group, at which she changed into the product in the ladies restroom in the presence of the Neiman Marcus buyer to prove the benefits of her innovation. Blakely's product was sold in seven Neiman Marcus stores as a result of the meeting; Bloomingdales, Saks, and Bergdorf Goodman soon followed. At around this time, Blakely sent a basket of products to Oprah Winfrey's television program, with a gift card that explained what she was attempting to develop.
Blakely initially handled all aspects of the business, including marketing, logistics and product positioning, preferring the location of Spanx alongside shoes in retail outlets, rather than in hosiery sections; however, her boyfriend at the time, a healthcare consultant, later resigned from his job and joined in the running of the nascent business. Blakely was contacting friends and acquaintances, including those from her past, and asking them to seek out her products at select department stores in exchange for a check that she would send to them by mail as a token of appreciation.
In November 2000, Winfrey named Spanx a "Favorite Thing", leading to a significant rise in popularity and sales, as well as Blakely's resignation from Danka. Spanx achieved US$4 million in sales in its first year and US$10 million in sales in its second year. In 2001, Blakely signed a contract with QVC, the home shopping channel, and sold 8,000 pairs in the first six minutes of operation.
In October 2013, Blakely explained that her ambition is to design the world's most comfortable high-heel shoe prior to retirement. As of 2014, she is listed as the 93rd most powerful woman in the world by Forbes.
In 2015, Blakely and her husband Jesse Itzler were part of a group led by Tony Ressler along with Grant Hill, Steven Price, and Rick Schnall, that successfully purchased the Atlanta Hawks for $850 million.
In 2005, Blakely attained second place as a contestant on The Rebel Billionaire, a reality television series that introduced her to Richard Branson, who later supported Blakely in her endeavors as both an entrepreneur and philanthropist. She later starred as one of the judges on ABC's reality television series, American Inventor, alongside George Foreman, Pat Croce and Peter Jones.
She also appeared in a guest role, for a couple of seconds, in Season 3 Episode 12 (Elmsley Count) of 'Billions' as herself.
In 2006, Blakely launched the Sara Blakely Foundation to help women through education and entrepreneurial training—Blakely had considered the establishment of a non-profit foundation prior to the founding of Spanx. Richard Branson acted as a mentor to Blakely and, at the conclusion of The Rebel Billionaire, surprised Blakely with a US$750,000 check to start the Foundation.
Since its launch, The Sara Blakely Foundation has funded scholarships for young women at the Community and Individual Development Association City Campus in South Africa and Blakely appeared on The Oprah Winfrey Show in 2006, donating US$1 million to the Oprah Winfrey Leadership Academy for Girls. In 2013 Blakely became the first female billionaire to join the "Giving Pledge", Bill Gates and Warren Buffett's pledge, whereby the world's richest people donate at least half of their wealth to charity.
In 2008, Blakely married Jesse Itzler, the co-founder of Marquis Jet, at the Gasparilla Inn and Club in Boca Grande, Florida, U.S. The couple met at a Net Jet Poker Tournament, and they dated for a year prior to engagement. The wedding was attended by actor Matt Damon and featured a surprise performance by singer Olivia Newton-John. Together, they have four children. They often speak at conferences and events together on business and lifestyle. She is a convert to Judaism.
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|Wikimedia Commons has media related to Sara Blakely.|
- L'Ambition, ou l'épopée de soi, Vincent Cespedes, Paris, Flammarion, 2013, p. 263-273.