Sarah Wilson (journalist)

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Sarah Wilson
Born1974 (age 44–45)
OccupationJournalist, entreupreneur, blogger, media consultant, author
EducationBachelor of Arts
Alma materAustralian National University
Notable worksI Quit Sugar & First, We Make the Beast Beautiful

Sarah Wilson (born 1974) is an Australian journalist, television presenter, blogger, media consultant and author of the best-selling 'I Quit Sugar' book.

Early life and education[edit]

Wilson grew up in the bush outside Canberra, ACT with five younger siblings.[1] She owned her first business at the age of 12 or 13, selling library-book bags, brooches, and gift cards.[1] She has a Bachelor of Arts in philosophy, politics, gender studies and law from Australian National University which she undertook between 1992-1997.[1] She also completed an online course with the Institute for Integrative Nutrition and describes herself as a health coach.[2]


Wilson's first job as a journalist was as a restaurant reviewer for News Ltd's Sunday Magazine. At 25 she had a weekly opinion column in News Ltd's Herald Sun.

Media roles[edit]

She was the editor of Australian Cosmopolitan magazine from February 2003 till December 2007.[3] During her time at the magazine, she interviewed former Australian Prime Ministers John Howard and Kevin Rudd, and entered the Guinness Book of Records by staging the World's Biggest Bikini Shoot at Bondi Beach.[3] During this time she was also the fashion editor of Channel Nine's Today show. Wilson's first host role as a television presenter came in 2009 as the host of Masterchef Australia. After she left the program, her role was not replaced and a Network Ten spokesman, David Mott stated; "Sarah has an impressive background with abilities that far outweighed her duties on the show."[4]

From 2009 until the end of 2011, Wilson wrote more than 130 weekly columns that appeared in Sunday Life, a magazine lift-out in the Australian Sun-Herald newspaper in Sydney.[5] Her columns focused on the wellness movement, productivity and lifestyle simplicity - themes which are also explored in her popular blog.[6] Wilson later became the face and program developer for Foxtel's Lifestyle YOU channel. She hosted the show 'Eat Yourself Sexy', a nutrition and wellness makeover program that screened on Foxtel in late 2011.

I Quit Sugar

Wilson is best known for her popular I Quit Sugar books which became an unexpected world-wide publishing phenomenon.[7] After she resigned from Cosmopolitan and returned to freelancing and weekly columns, as an experiment one week she wrote about quitting sugar for a week. As she explains in First, We Make the Beast Beautiful she subsequently wrote the ebook, I Quit Sugar: an 8-week program.[1][8] According to Business Insider: 'Having originally published it as an e-book and expecting to sell 100 copies, Wilson became a New York Times best-selling author, with her books published in 46 countries and a business generating millions in revenue annually. The original I Quit Sugar sold more than 100,000 copies in Australia alone and spawned five more cookbooks around the theme.'[7] The e-book spawned a hard copy book and then several recipe books, eating programs and supermarket products and she built up a successful business and led a discussion about the benefits of reducing sugar consumption.[9][10] Along with fellow Australian journalist Peter FitzSimons, Wilson has been vocal about reducing Austalians' sugar intake and leading a more active healthy active lifestyle.[11] Wilson's views about sugar and some of her recipes have drawn criticism from some dieticians and commentators.[12][13][14] Stating that her intention was never to build up a business empire and make money, Wilson announced the closure of her I Quit Sugar business in February 2018 and is now pursuing other entreprenerial activities and charity work.[15]

Anti-vaccination stance[edit]

On 11 April 2013, Sarah Wilson was heavily criticised for her statements supporting the anti-vaccination movement while a guest on the morning variety show Sunrise. Claims made included suggesting that there was lack of evidence for efficacy and safety of vaccinations. These claims are despite the fact she had no medical or health qualifications at the time. She was quoted as saying 'What they say is that the gold standard studies, right, that are done to really absolutely conclusively prove things, the double-blind placebo cross something or other tests have not been done and it's almost impossible to do that on human beings, especially children.' This was in reference to double-blind randomised controlled trials.[16][17][18]


  • I Quit Sugar, Pan Macmillan, 2012

Personal life[edit]

Since being diagnosed with an autoimmune disease, Hashimoto's thyroiditis in 2008,[20] Wilson has dedicated herself to finding ways to live more healthy and well in mind and body. An avid bike rider and bush walker, she frequently offers her readers hints and tips on how to ride safely and confidently. She currently lives in Sydney.[21]

Wilson lives with anxiety[22] and bipolar disorder.[15][23][24]


  1. ^ a b c d e Wilson, Sarah (2017). First, We Make the Beast Beautiful: A New Story About Anxiety. Australia: PanMacMillan. ISBN 9781743535868.
  2. ^ Australian Associated Press (21 August 2014). "MasterChef and My Kitchen Rules hosts 'not qualified to give dietary advice'". The Guardian Australia.
  3. ^ a b Samios, Zoe (18 October 2018). "Ex-Cosmo editors Ingram, Freedman, McCahon and Wilson reflect on their time at the helm". Mumbrella.
  4. ^ Knox, David. "Ten drops Sarah Wilson from MasterChef 2". TV Tonight. Retrieved 3 February 2012.
  5. ^ Burrowes, Tim (12 December 2011). "Sarah Wilson ends Sunday Life column". mUmBRELLA.
  6. ^
  7. ^ a b Thomsen, Simon (22 February 2018). "'I QUIT': Anti-sugar campaigner Sarah Wilson is bringing the curtain down on her publishing phenomenon".
  8. ^ Wilson, Sarah. "I Quit Sugar: an 8-week Program". Retrieved 3 February 2012.
  9. ^ Stokes, Victoria (3 February 2016). "I Quit Sugar For 21 Days And I Didn't Anticipate The Results". Stellar Magazine.
  10. ^ a b Delaney, Brigid (30 March 2017). "Sarah Wilson on living with anxiety: there's no sugarcoating mental illness". The Guardian.
  11. ^ FitzSimons, Peter (18 November 2016). "How Peter FitzSimons quit sugar and alcohol and became a better husband". Sydney Morning Herald.
  12. ^ McMillan, Joanna (29 June 2015). "Not So Sugar-Free After All".
  13. ^ Berry, Sarah (27 July 2015). "A big, sweet paradox: is sugar really to blame for obesity?". The Sydney Morning Herald.
  14. ^ Wainwright, Holly (19 February 2015). "An unapologetic rant: "Everyone, stop shaming me about sugar"".
  15. ^ a b Macdonald, Emma (Winter 2018). "Sarah Wilson's changing appetite for life". Her Canberra magazine (No. 13): [22] - 26.
  16. ^ Starke, Petra (11 April 2013). "Wilson whips up vaccination storm". Retrieved 2018-09-08.
  17. ^ Wilson, Sarah (26 March 2015). "Is Sarah Wilson anti-vaccination?".
  18. ^ Hansen, Jane (3 January 2015). "Why anti-sugar crusader Sarah Wilson is still wrong on vaccination". Sunday Telegraph.
  19. ^ Berry, Sarah (10 March 2017). "Sarah Wilson: Anxiety should be embraced and seen as beautiful". The Sydney Morning Herald. Retrieved 28 March 2017.
  20. ^ Dennehy, Luke. "MasterChef recipe for recovery". Herald Sun. Retrieved 3 February 2012.
  21. ^ Sarah Wilson | About Me.
  22. ^ Berry, Sarah (10 March 2017). "Sarah Wilson: Anxiety should be embraced and seen as beautiful". The Sydney Morning Herald. Retrieved 28 March 2017.
  23. ^ Martin, Jessica (19 March 2017). "Making the 'beast' beautiful: What if your anxiety could be useful?". ABC News website.
  24. ^ "First, We Make the Beast Beautiful: A New Journey Through Anxiety". Publishers Weekly.
Preceded by
program started
MasterChef Australia

April 2009– July 2009
Succeeded by
Gary Mehigan & George Calombaris

External links[edit]