Sascha Lobo

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Sascha Lobo at the Frankfurt Book Fair 2019

Sascha Lobo (born 11 May 1975 in Berlin)[1] is a German blogger, writer, journalist and Copywriter.[2] Lobo's work is primarily concerned with the Internet and with the social effects of new technology.[3]


In 2000, Lobo founded a short-lived advertising agency,[4][5] and in the following years worked in advertising while also writing for the magazine Blond.[5] In 2005 he co-founded the blog Riesenmaschine. The following year his book Wir nennen es Arbeit (engl. "We call it work", co-written with Holm Friebe) was published.

In 2007 Lobo co-founded adical (later renamed adnation), a blog-focussed marketing agency.

His first novel Strohfeuer was published in September 2010.


  • Holm Friebe, Sascha Lobo: Wir nennen es Arbeit – die digitale Bohème oder: intelligentes Leben jenseits der Festanstellung. Heyne, München 2006. ISBN 978-3-453-60056-0
  • Kathrin Passig, Holm Friebe, Aleks Scholz, Sascha Lobo (Hrsg.): Riesenmaschine – das Beste aus dem brandneuen Universum. Heyne, München 2007. ISBN 978-3-453-61001-9
  • Kathrin Passig, Sascha Lobo: Dinge geregelt kriegen – ohne einen Funken Selbstdisziplin. Rowohlt, Berlin 2008. ISBN 978-3-87134-619-4
  • Sascha Lobo: Strohfeuer Rowohlt, Berlin 2010. ISBN 978-3-87134-678-1
  • Sascha Lobo: Realitätsschock Kiepenheuer & Witsch, Köln 2019. ISBN 978-3-46205-322-7


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