Sassa Jimenez

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Sassa Jimenez
Philippine fashion designer Sassa Jimenez in New York City.JPG
Born (1987-12-17) December 17, 1987 (age 30)
Manila, Philippines
Nationality The Philippines
Education Fashion Institute of Design and Merchandising in Los Angeles
Parent(s) Abby & Monet Jimenez
Relatives Ramon T. Jimenez (grandfather)

Sassa Jimenez (born December 17, 1987) is a fashion designer from the Philippines.[1] Her designs have been described as "frothy", "fun", "polished", "sleek", "sexy", sometimes "too busy", and inspired by "women of the '40s".[2] She was selected as one of the presenters at the twice yearly Philippine Fashion Week.[3][4][5][5][6] In 2009, she focused her "club glam" style towards "partyphiles" by using snakeskin and metallics to emphasize "glitz, glamour, and sparkle," according to the Philippine Daily Inquirer.[7] A report in Status Magazine suggested that in 2012 she is moving away from her "signature pretty and sweet designs" and playing with leather, dark colors, and different silhouettes.[8]

Early life[edit]

Jimenez was born in 1987. Her parents are Philippine advertising agents Abby and Monet Jimenez.[9][10] Her father serves as tourism secretary. Her aunt is Philippine Daily Inquirer’s editor-in-chief, Letty Jimenez Magsanoc.[9] She studied creative writing at the Ateneo de Manila University. Later, she studied at the Fashion Institute of Design and Merchandising in Los Angeles, California.[11][12] She finished the course in a year and a half and graduated cum laude.[11] She worked as an intern at "Miss Sixty" doing celebrity styling and public relations. She has a design studio and atelier in Makati, a suburb of Manila in the Philippines.


In 2008 Jimenez began showcasing her designs at the Philippine Fashion Week.[12][13] The event is a twice-yearly week-long event which showcases design talent to display the "distinct Filipino creativity to the rest of the world", according to Style Manila, a fashion website.[14] A reporter described her collection as "refreshing and feminine, with classic, clean lines and surprising twists. Her long gowns evoke easy sophistication with a delicate balance of streamlined hems and voluminous details."[9] Another wrote: "Very few established designers would create such a frothy, excessive confection, but in the occasionally bland local fashion industry, Sassa Jimenez is a breath of fresh air."[11] The styles were described as "fun and frothy, with bright pops combined with dark hues—bubblegum pink, aqua, mustard yellow, hot pink and plum mixed with black, gray, bronze and ivory."[11] Some designs were described as "too busy" and others looked like they "could have been purchased off the rack from local retail stores."[11] One outfit was a "black-and-pink dress the model wore featured a balloon skirt and puffed sleeves in a dubious combination of wool and organza".[11] Another liked Jimenez's Tulle skirt.[15] Another described a Jimenez dress as "a great Merry Christmas dress: perfect for drinking yourself silly and having your picture taken getting kissed under the mistletoe."[16]

A reporter wrote "every moment is reciprocated by the swishing of a skirt or a sudden gleam of light from a satin surface", and that the overall look was "polished, sleek, and sexy."[17] Her styles were described as "polished" and "sleek" with a 1940s look.[4][18]

Jimenez described her approach:

My vision is to create pieces that have global relevance. I see myself designing outfits that can be worn by anyone, no matter where they are in the world.

— Sassa Jimenez, 2009.[19]


  1. ^ "References about Sassa Jimenez being a Philippine fashion designer". 
  2. ^ "References about descriptions of Sassa Jimenez designs". 
  3. ^ "References about two shows at Philippine Fashion Week". 
  4. ^ a b "Women of the '40s inspire Sassa Jimenez". The Philippine Star ( 2009-05-27. Retrieved 2009-08-06. 
  5. ^ a b Staff writer (2009-05-25). "Phil. Fashion Week '09 Schedule". Sundry Fashion Fusion / Retrieved 2009-08-08.  Cite error: Invalid <ref> tag; name "sundry1" defined multiple times with different content (see the help page).
  6. ^ "Philippine Fashion Week designers play up Sea Residences lifestyle". The Philippine Star (newspaper) / 2009-05-29. Retrieved 2009-08-08. 
  7. ^ Philippine Daily Inquirer, October 23, 2009, Sassa Jimenez’s funky, glitzy collection, Accessed Aug. 21, 2013
  8. ^ Status Magazine, May 27, 2012, Die Another Day: Sassa Jimenez Holiday 2012, Accessed Aug. 23, 2013, "...Staying away from her signature pretty and sweet designs, Sassa plays with leather, dark colors and even, different silhouettes..."
  9. ^ a b c Tessa Prieto-Valdes (November 29, 2008). "Tessa! : Some things to be thankful for -- Sassa Jimenez". Philippine Daily Inquirer. Retrieved 2009-08-06. 
  10. ^ Tessa Prieto-Valdes (2009-06-06). "How I got upstaged by Oprah–our showbiz dog -- Promising future". Philippine Daily Inquirer. Retrieved 2009-08-06. 
  11. ^ a b c d e f Bianca Consunji (2008-11-14). "Formal wear has never looked this young". Philippine Daily Inquirer. Retrieved 2009-08-06. 
  12. ^ a b Renee Puno (2009-05-18). "Mutual Admiration". StyleBible PH (Philippines). Retrieved 2009-08-06. 
  13. ^ Monique Buensalido (2009-06-12). "Sassa Jimenez brings glamour back". The Philippine Star ( Retrieved 2009-08-06. 
  14. ^ "Philippine Fashion Week, Opening Ceremony". Style Manila (fashion website). 2008-05-27. 
  15. ^ Joanna Ladrido (2008-11-07). "In Full Bloom: Ballerina Style". Retrieved 2009-08-06. 
  16. ^ "liveintheworld - Itch". LiveJournal. 2008-11-06. Archived from the original on 2012-12-03. Retrieved 2009-08-06. 
  17. ^ Lauren (2009-06-01). "Sassa Jimenez Solo Show at Philippine Fashion Week 2009". Shopping Finds. Retrieved 2009-08-06. 
  18. ^ Guia Santiago (2009-06-12). "Sassa Jimenez goes for high-voltage glam". The Philippine Star ( Retrieved 2009-04-22. 
  19. ^ Staff writer (2009-04-17). "Sassa Jimenez steps it up in Philippine Fashion Week". The Philippine Star. Retrieved 2009-08-06.