Saurabh Uboweja

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Saurabh Uboweja
Saurabh Uboweja, Brands of Desire.jpg
Alma mater
OccupationFounder & Managing Partner, BOD

Saurabh Uboweja (born 5 December 1982) is the Founder and Managing Partner at BOD, a management consulting firm working with mid market enterprises, based in India.[1][2]


Saurabh joined Citigroup as an investment counsellor in 2006. He left to set up his own company, Brands of Desire (BOD), in 2008.[1]

In 2018, the management consulting firm (previously a strategy led brand consultancy) won the Transform Awards Asia-Pacific 2018 for Excitel[3] in 3 categories - "Best use of copy style/tone of voice" (Gold), "Best brand development project to reflect changed mission, values or positioning" (Bronze) and "Best visual identity from the technology, media and telecommunications sector" (Bronze).[4] The Transform Awards are organized annually by Communicate, a monthly trade magazine for the UK corporate communications community.

Besides starting his own venture, Uboweja co-founded, a medical assistance company in 2014 with serial entrepreneurs Ravi Virmani and Gaurav Gaggar. He presently serves as a Director of the company.[5]

He is also a founding member of the World Communication Forum Association registered as a non-profit association in Davos, Switzerland and a member of their executive committee since 2015.[6]

Uboweja is currently a Visiting Professor at Indian Institute of Management Bodh Gaya (IIM-BG) and teaches strategic brand management.[7]

Awards and recognition[edit]

  • October 2016: "Promising Business Communicator" under the Elite Awards category at the ABCI (Association of Business Communicators of India) 56th Annual Awards 2016[8]
  • January 2016: Public Relations Council of India (PRCI) Chanakya Award for National Achievers 2016 under the category "Most Promising Young Entrepreneur of the Year"[9]
  • March 2015: "Idea of the Future Award" 2015 at the World Communication Forum in Davos[10][11]


  1. ^ a b "Brand for the buck: How Saurabh Uboweja's Brands of Desire helps companies build brand value". The Economic Times. 6 January 2015. Retrieved 10 May 2016.
  2. ^ "Brands of Desire reorients itself as a management consulting firm focused on building brands". Brand Equity. 12 July 2018. Retrieved 12 July 2018.
  3. ^ "Creativeland Asia Bags Creative Mandate for Excitel Broadband". AdAge India. 17 July 2018. Retrieved 8 December 2018.
  4. ^ "Winners of Transform Awards Asia-Pacific celebrated in Hong Kong". Transform Magazine. 20 November 2018. Retrieved 8 December 2018.
  5. ^ "How CrediHealth helps you choose the right doctor". Business Standard. 24 September 2015. Retrieved 10 April 2017.
  6. ^ "World Communication Forum to take place in March, India key focus". The Economic Times. 9 February 2016. Retrieved 10 May 2016.
  7. ^ "IIM Bodh Gaya - Faculty Directory". IIM Bodh Gaya. Retrieved 21 August 2017.
  8. ^ "ABCI awards Mahashay Dharampal of MDH as Indian of the Year". The Economic Times. 1 November 2016. Retrieved 2 November 2016.
  9. ^ "PRCI honours mediapersons with Chanakya Award". The Times of India. 22 January 2016. Retrieved 6 June 2016.
  10. ^ "C4F Awards 2015". C4F Davos Awards. World Communication Forum Association. c. 2015. Retrieved 6 June 2016.
  11. ^ "WINNERS OF 2015 C4F DAVOS AWARDS ANNOUNCED". ASSOREL. c. 2015. Retrieved 6 June 2016.

External links[edit]