Sausage Software

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Sausage Software
Proprietary limited company[1]
Industry Web publishing
Genre Web development
Fate Merged into SMS Management & Technology in 2000
Founded Melbourne, Australia (1995 (1995))
Founder Steve Outtrim[2]
Headquarters Melbourne, Australia
Key people

Kevin Pownall (Chief Operating Officer)[3]
Jim Paulyshyn (Marketing Director)
Steve Meltzer (Marketing Director)
Adrian Vanzyl (Director of software development)

Marty Hill (Senior Systems Engineer)
Products HotDog Web Editor

Sausage Software was an Australian software company, founded by entrepreneur Steve Outtrim, which produced one of the world's most successful web editors: the HotDog web authoring tool.[4] The product and company name have since been purchased by an Australian consulting firm, SMS Management & Technology.[5][6]

HotDog and the company became the 'dotcom darling' of the Australian media receiving a large amount of media exposure due to the young age of the company's founder and staff featuring pinball machines and a pool table in the company's reception area.[4]

Sausage Software also invested in various other pioneering software strategies and products:

  • A range of small independent software products called "snaglets"[4][7]
  • A unique freeware texture generator called Reptile[8]
  • An early micro-payment system called the eVend Cashlet[9]
  • A Java Electronic Commerce Server (JECS), a generalized middleware layer serving Java Applets with database data on request via an XML-like request/response protocol.[10][11]

Their website was one of the most popular at the time, receiving 250,000 hits per day in 1996.[12]





  1. ^ "Sausage Software Copyright Information". Sausage Software. 1995. Archived from the original on 20 October 1996. Retrieved 13 April 2010. 
  2. ^ " - What happened to Sausage Software?". Retrieved 13 April 2010. 
  3. ^ "Who's Who at Sausage Software". Sausage Software. 1995. Archived from the original on 21 December 1996. Retrieved 13 April 2010. 
  4. ^ a b c O’Neill, Rob: "Creative anarchy recipe of Sausage's success", Computerworld, Auckland, 19 October 1996
  5. ^ Lebihan, Rachel: "Sausage to raise $17million", ZDNet Australia, 7 May 2001
  6. ^ King, Agnes: "The Sausage maker jumps from barbie to pool", ARN, 3 July 2000
  7. ^ Carton, Sean: "Hot Links and Snaglets", Wired, 28 May 1997
  8. ^ Smith, Douglas: "Sausage Software Reptile: Create Funky Backgrounds", WinPlanet, n.d.
  9. ^ CobraBoy: "Business Editors/Computer Writers", eVEND, Melbourne, Australia (Business Wire), 5 May 1997
  10. ^ Fitzsimmons, Caitlin: "Sausage finds winning formula", ARN, 16 February 2000
  11. ^ "Clients: Sausage Software", System Solutions Pty Ltd, 2007
  12. ^ Institute of Chartered Accountants in Australia (1996). Charter. Institute of Chartered Accountants in Australia. p. 29. Retrieved 19 December 2011. 
  13. ^ What's New at Sausage Software at the Wayback Machine (archived 10 February 1997)
  14. ^ Older News at Sausage Software at the Wayback Machine (archived 10 February 1997)
  15. ^ How To Purchase Sausage Software Products at the Wayback Machine (archived 10 February 1997)
  16. ^ Archived 21 July 2004 at the Wayback Machine.
  17. ^ Software We Make at the Wayback Machine (archived 20 October 1996)
  18. ^

External links[edit]