Savile Row Eyewear

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Savile Row Eyewear is an eye-wear brand produced since 1988 at the Algha Works factory. Algha was established in London in 1898 by Max Wiseman & co.[1]Manufacturing was then moved to East London from Germany in 1932.[2] From the 1950s until 1988 Algha produced subsidised eye wear under the NHS.[3] Eye wear designed and manufactured at the Algha Works factory has enjoyed a cult status in eye wear history and has been worn by numerous public figures.[1][4]

History[edit]

The English Algha company was established by Max Wiseman & co. in 1932.[1] Due to post-war inflation in Germany in 1932, Max Wiseman asked his sons to move manufacturing to East London thereby establishing the Algha Works factory. The equipment and workers were moved to London from a factory in Rathenow, Havelland in Brandenburg, Germany. The Algha factory manufactured rolled-gold metal eye wear frames.[5]

The name ‘Algha’ represents the merging of two Greek letters, alpha and omega, literally meaning the beginning and the end.[6]

During the Second World War Algha manufactured Aviator spectacles for pilots along with eye wear for gas masks, both of which were used by the British Armed Forces throughout the war.[7]

In the 1950s Algha was transformed into a household name when it was tendered to produce glasses for the NHS, which it did for more than 40 years. During its heyday, up to half a million frames annually were produced in the three-story building by its 200-plus staff.[6]

In 2012 Algha works was fully integrated by Inspecs Ltd.[8]

Savile Row Eyewear[edit]

With the deregulation of the British eye wear industry by Margaret Thatcher’s government Algha reinvented itself as a private eyewear brand. In 1988 ‘Savile Row Eye wear’ was established.[3]

Manufacturing[edit]

With the creation of Algha Works, Max Wiseman aimed to innovate the design of eyeglasses and to make gold-filling the standard for eye wear. Using rolled gold in frames gave the advantage of preventing rusting and wear.[5]

Max Wiseman & Co produced numerous patents relating to eye wear design.[9]

The original factory and machinery used by Wiseman & Co in 1932 are used to produce frames to this day.[4]

In popular culture[edit]

Glasses made at the factory have been worn in many films:

Eyewear produced at Algha has also been worn by various public figures including Ozzy Osbourne, John Lennon, Eric Clapton, Rihanna and Queen Elizabeth II.[2][6][12][13]

Other[edit]

Max Wiseman's son who directed and founded Algha Works was Johnny Wiseman, a veteran of the British SAS.[14]

References[edit]

  1. ^ a b c Handley, Neil (2011). Cult eyewear : the world's enduring classics. London: Merrell. pp. 55–61. ISBN 9781858945095.
  2. ^ a b c d "You've been framed! See inside Britain's last bespoke spectacle factory to the stars where they still make frames by hand". Associated Newspapers Ltd. Daily Mail, The Mail on Sunday & Metro Media Group. 19 August 2013. Retrieved 28 July 2015.
  3. ^ a b "NHS spectacles". The College of Optometrists. Retrieved 28 July 2015.
  4. ^ a b c d e "The spectacles factory unchanged since 1932". BBC magazine. BBC. 5 June 2013. Retrieved 28 July 2015.
  5. ^ a b c "At the Algha Spectacle Works". Spitalfields Life. Spitalfields Life. Retrieved 28 July 2015.
  6. ^ a b c "OT's Emily McCormick speaks to Peter Viner, managing director of Britain's only metal spectacle frame manufacturer, Algha Works". Optometry Today. Optometry Today. Retrieved 29 July 2015.
  7. ^ "Algha Works – Eyewear". Sounds of Making. Retrieved 29 July 2015.
  8. ^ Tsang, Amie (20 Dec 2011). "Robin Totterman: from city to spectacles". Pearson PLC. Retrieved 29 July 2015.
  9. ^ Espacenet Patent Search http://worldwide.espacenet.com/searchResults?ST=singleline&locale=en_EP&submitted=true&DB=worldwide.espacenet.com&query=max+wiseman. Retrieved 29 July 2015. Missing or empty |title= (help)
  10. ^ Wood, Robin. "New glasses made in England". Robin Wood. Retrieved 29 July 2015.
  11. ^ "Savile Row". Sunglasses ID. Retrieved 29 July 2015.
  12. ^ "SAVILE ROW EYEWEAR". myglassesandme. Retrieved 29 July 2015. |first1= missing |last1= in Authors list (help)
  13. ^ "Queen Elizabeth II". Berkshire Chase. Berkshire Chase. Retrieved 29 July 2015.
  14. ^ "Johnny Wiseman". Telegraph Media Group Limited. 17 Sep 2005. Retrieved 29 July 2015.