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Industry Coupons
Founded 2007; 10 years ago (2007)
Santa Barbara, California, U.S.
Headquarters Santa Monica, California, U.S.
Area served
Number of employees
Parent Platinum Equity
Website, Inc. is an online destination that offers coupons and deals redeemable at nationally recognized merchant web sites and stores. Deals are voted on by the community. The domain was purchased in 2003 by a founder of the affiliate marketing company Commission Junction, Inc.[1][2] The company originally functioned as a lead generation resource in 2004. relaunched in its present-day form in 2007, founded by Loren Bendele, Marcus Flemming, Tom Kuljis and Joe Zulli, and made the move to exclusively offer online and offline coupons. has an office in Santa Barbara, California, with its headquarters located in Santa Monica, California. Bought in 2003, the domain sold for $1.9 million and ranked among the top 25 most expensive domains at the time of its purchase.[3] sources much of its content from the stores they are affiliated with, members, their own internal deal hunting team, and "DealPros" who specialize in specific verticals (e.g. travel, grocery, apparel, etc.). announced in November 2008 that it closed $4 million in series B funding led by U.S. Venture Partners.[4]

In 2009, launched a sister site branded as to serve the voucher code market in the United Kingdom and in Germany.

Since 2009, has sponsored an annual educational conference focused on sharing ways to lead a frugal lifestyle.[5]

In June 2012, Cox Target Media announced the acquisition of, and for more than $100 million with additional payments over the coming years.[6][7] expanded into grocery in October 2013, launching Favado, a mobile grocery savings app.[8]

See also[edit]


  1. ^ CJ Press Release Commission Junction Solidifies Management Team
  2. ^ Estalea Press Release Santa Barbara Entrepreneur Launches High-Tech Holding Company Estalea
  3. ^ Sold Names TOP 100 premium domain sales
  4. ^ Press Release Coupon Site Closes $4 Million Series B Round of Funding With U.S. Venture Partners
  5. ^ Save Up Annual conference sponsored by
  6. ^ Cox Press Release Cox Target Media Acquires
  7. ^ Tampa Article Cox Target Media announces purchase of major coupon site
  8. ^ Favado Release Announcement Announces Grocery Saving App

External links[edit]