Sbarro

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This article is about the American food chain. For the Swiss automobile producer, see Sbarro (automobile).
Sbarro LLC
Private
Industry Food
Founded Brooklyn, New York City, New York, U.S. (1956)
Headquarters Columbus, Ohio, U.S.
Number of locations
Over 800
Key people
Gennaro and Carmela Sbarro (founders)
J. David Karam, CEO and President
Products Italian-American cuisine, pizza, pasta, salads
Website www.Sbarro.com

Sbarro, LLC is a chain of pizzeria that specializes in New York style pizza by the slice and other Italian-American cuisine. In 2011, the company was ranked 15th in foreign systemwide sales among U.S. based quick-serve and fast-casual companies by QSR Magazine.[1] In 2008, Sbarro was rated the #1 Quick Service Restaurant in the Italian segment by Entrepreneur magazine. It has held this title multiple times over the years.[citation needed] Not all reports are positive, as the food quality has been criticized,[2][3] with a suggestion that this was the major factor that led to two bankruptcies.[4] Sbarro has over 800 locations in 33 countries.[5] Sbarro restaurants are located in shopping malls, airports, service areas, and college campuses. Sbarro has locations in The Pentagon, American naval bases and casinos.

History[edit]

A remodeled Sbarro location in the Philippines.

20th century[edit]

Sbarro was founded in 1956 by Gennaro and Carmela Sbarro. The couple and their three sons, Joseph, Mario, and Anthony immigrated to America from Naples, Italy. The same year, the Sbarro family opened their first salumeria (an Italian grocery store) at 1701 65th Street and 17th Avenue in Bensonhurst, Brooklyn, New York, which became popular for its fresh food and Italian fare.[6]

The success of the Sbarro Salumeria led to the opening of additional locations in the New York City metropolitan area. In 1970, Sbarro opened its first mall-based restaurant in Brooklyn's Kings Plaza Shopping Center. One of their busiest outlets was located in the World Trade Center mall.

21st century[edit]

A remodeled Sbarro location in Bay Plaza, in the Bronx.
A Sbarro location in Easton Town Center, in Columbus, Ohio.

In early 2007, Sbarro was acquired by MidOcean Partners, a private equity firm with offices in New York and London.[7]

The company filed for Chapter 11 bankruptcy protection on April 4, 2011.[8] At the time it was ranked by Pizza Today as the country's fifth largest pizza chain.[9] It was the third largest pizza chain to declare bankruptcy in less than a year. Earlier Round Table Pizza (ranked #10) and Uno Chicago Grill (ranked #11) through its parent Uno Restaurant Holdings filed bankruptcy. Uno has reemerged.[9] In November 2011, Sbarro was granted court approval to emerge from bankruptcy under a plan requiring restructuring and ceding ownership to lenders; 25 sites were closed.[10]

In January 2012, James J. Greco was brought in as CEO and President of Sbarro to implement a turnaround plan as the company emerged from bankruptcy.[11] Sbarro underwent a rebranding that included updating its pizza recipe, food offerings, and branding, as well as bringing high quality, fresh ingredients back to the forefront of the menu.[12] Sbarro's rebranding initiative featured handmade daily hand-stretched dough, 100% whole milk mozzarella and San Marino region tomato sauce on their New York-style pizzas.[13]

On March 15, 2012, Sbarro announced a franchise agreement with Upper Crust Foods Pvt. Ltd. to open restaurants in the Indian state of Maharashtra. The franchisee will develop and operate the restaurants.[14][15] The first outlet opened in Chembur, Mumbai.[16] In July, 2015 Sbarro announced that they planned to expand to 50 outlets in two years, from the 17 they had then.[17]

In March 2013, Sbarro announced that J. David Karam would be the next CEO and President of the company.[18] In March of the following year, the company filed for Chapter 11 bankruptcy protection.

Sbarro announced on June 3, 2014 that they had exited from bankruptcy protection on June 2 based on a reorganization plan as approved by the court on May 19. 182 sites were closed and the company announced plans to move its headquarters from Melville, New York to Columbus, Ohio.[19]

In January 2015, Sbarro's logo changed from a design resembling the Italian national flag, to an outline of a pizza in red and green, with the words “NYC.1956” to recollect the establishment’s Brooklyn origins.[20] The company is also remodeling many of its eateries, including locations at Orlando's Mall at Millenia, Grapevine Mills in Dallas, and Dolphin Mall in Miami. In May 2015, Sbarro remade their company website to update their brand image with an easy-to-use, mobile-friendly format to make the site readable across all devices.

Cucinova Urban Italian[edit]

In October 2013, Sbarro opened the first location of their fast-casual concept called Cucinova. The restaurants feature artisan Neapolitan-style pizzas made to order with fresh, high-end ingredients and baked in woodstone ovens in under three minutes.[21] The concepts also offer customizable pasta bowls and made-to-order salads. Cucinova has two locations in Columbus and one in Cincinnati, which opened on October 9, 2014.[22]

Menu[edit]

Sbarro's staple New York-style pizzas include Cheese, Pepperoni, Mushroom, 4-Cheese and Supreme pizza. Sbarro also sells Sicilian pizzas in Cheese and Pepperoni & Sausage. Sbarro's stromboli options include Pepperoni, Spinach, and Sausage Bacon & Pepperoni. The pasta options include baked ziti and spaghetti and meatballs. Sbarro also sells sides of garden salads, Caesar salads, garlic breadsticks and pepperoni sticks.

In the media[edit]

In the 1985 film, Krush Groove features the Fat Boys at an all-you-can-eat Sbarro buffet, where they perform the rap, "All You Can Eat".[23] The film was shot at the Sbarro location on 49th Street and Broadway in New York City.[24]

The Office shows a Sbarro location in the season 2 episode Valentine's Day, when character Michael Scott visits New York City and spots a Sbarro, calling it his favorite New York pizza joint.[25]

In the seventh season of satirical-sitcom show 30 Rock, the episode Stride of Pride features a minor fictional character named Zarina Sbarro, the heiress to the Sbarro company, who is seeing Jack Donaghy.[26]

The 2015 film The Bronze, which premiered at the 2015 Sundance Film Festival, shows the main character, Hope, bullying a friendly Sbarro employee.[27]

In the American comedy-drama HBO television series Entourage, the character of Eric Murphy previously worked as the manager of a Sbarro location in in Queens, New York. Eric euphemistically says he used to manage an Italian restaurant. Sbarro was also prominently featured in the 2015 movie release of Entourage.

In 2014 the Fiscal Times listed Sbarro as the worst fast food restaurant chain in America.[28] In May 2015, Yahoo! Food featured Sbarro as the second-best pizza chain in America, among competitors Dominos, Little Caesars, Papa John’s and Pizza Hut.[29]

See also[edit]

References[edit]

  1. ^ 2011 non-U.S. systemwide sales Retrieved July 11. 2015
  2. ^ State of Sbarro
  3. ^ Fast food chainconsumerist.com/2014/07/02
  4. ^ Sbarro is in bankruptcyeconomix.blogs.nytimes.com/2014/03/13/
  5. ^ "Locations". Sbarro. Retrieved 2011-04-11. 
  6. ^ "About". Sbarro, Inc. 
  7. ^ "History". Sbarro, Inc. 
  8. ^ Kary, Tiffany (2011-04-04). "Sbarro, Mall Restaurant Chain, Seeks Bankruptcy Protection". Bloomberg. Retrieved 2011-04-11. 
  9. ^ a b Karp, Gregory (2011-04-10). "Pizza restaurants feeling bite from consumer options". Los Angeles Times. 
  10. ^ Stych, Ed (18 Nov 2011), "Sbarro pizza gets court approval to exit bankruptcy", Minneapolis/St. Paul Business Journal, retrieved 21 Dec 2011 
  11. ^ http://www.fastcasual.com/articles/james-greco-former-brueggers-ceo-joins-sbarro/
  12. ^ The Rise Fall and Rise of Sbarro.
  13. ^ http://www.nytimes.com/2012/10/09/business/new-sbarro-pizza-recipe-to-drive-chains-turnaround-plans.html?_r=0
  14. ^ Sbarro - News
  15. ^ Franchise News | Latest Franchise News | Looking For Franchise Business - Franchise India
  16. ^ Restaurant Review: Panki, Sbarro - Hindustan Times
  17. ^ "Pizza Chain Sbarro to Raise Store Count to 50 in 2 Years - NDTV Food". Retrieved 2015-07-21. 
  18. ^ MarketWatch.com
  19. ^ Sbarro says it exited bankruptcy protection.
  20. ^ Sbarro joins fast-casual pizza race.
  21. ^ New fast-casual pizza concept coming to Kenwood.
  22. ^ Italian restaurant Cucinova to open in Kenwood.
  23. ^ Fat Boys - All You Can Eat
  24. ^ Krush Groove (1985)
  25. ^ The Office - New York Slice!
  26. ^ [1]
  27. ^ Sundance Film Review: 'The Bronze'
  28. ^ Fast food restaurant chainthefiscaltimes.com/Articles/2014/07/02/11
  29. ^ Which Pizza is Best?

External links[edit]