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Schon cover 14 andrej.jpg
Schön! 14, featuring Andrej Pejic
Editor Raoul Keil
Categories Fashion and Lifestyle Magazine
Frequency Biannual
Circulation 115,000 in 2012
Year founded 2009
Company Schon Publishing Ltd
Country UK
Based in London
Language English

Schön! is an English-language fashion magazine, launched in June 2009, and currently based in London, England. It is a biannual publication and is available in print, as well as online, iPad and iPhone and for download on the magazine's website. The title in German means "beautiful."

According to its website, its goal is "showcasing a dynamic and diverse array of ideas and talent" in art and fashion.[1] In a recent survey conducted by the magazine, its readership is 45% male, 55% female, and the median age is 28 years. 56% earn more than £125,000 ($189,300 USD) a year.[2] The magazine was distributed in 2012 with 115,000 copies into 43 countries, and has recently arrived in China and Brazil.


Schön! began as an online magazine intended to showcase the work of the online creative community, a 2009 Official Webby Honoree.[3] It reflected the community's global scale by featuring articles, photos and work from each of the continents from which members of the community hailed. In the first few issues, features and articles were organized in terms of their continent of origin, but as the online community grew, so did the scope of the magazine. More recently, the magazine has dropped such formatting.

The magazine has featured quite a few big-name models such as Andrej Pejic, Tony Ward, and Victoria's Secret Angel Alessandra Ambrosio.[4][5][6] Celebrities such as Kathy Griffin, Ivana Baquero, and Maddie Ziegler have appeared in recent issues.[7]

Past issues[edit]

Schön! 1: Enlighten Your Senses, cover art - "Geometric Homicide" by Robert G. Bartholot

Schön! 2: Be Intoxicated, cover art - "Solweig" by Cyril Lagel

Schön! 3: Get Hypnotized, cover art - "Me" by Bruna Rotunno

Schön! 4: Be Thrilled, cover art - "The Six Continents" by Dimitris Theocharis

Schön! 5: Rock Your World, cover art - "Alessandra the Great" by Jannis Tsipoulanis

Schön! 6: Taste It, cover art - "Blink" by Dimitris Theocharis

Schön! 7: Get Addicted, cover art - "Loren" by Jannis Tsipoulanis

Schön! 8: Just a Dream?, cover art - "Wunderkinder" by Jannis Tsipoulanis

Schön! 9: Tony Ward, cover art - "Tony Ward" by Dimitris Theocharis

Schön! 10: More Future Please!, cover art - "Mrs. Indiana Jones" by Jannis Tsipoulanis

Schön! 11: Sparkle!, cover art - "Lightness of Being" by Chris Levine

Schön! 12: Let the Sun Shine, cover art - "Miami Bitch" by Dimitris Theocharis

Schön! 13: Lucky Thirteen, dual covers - "Flesh, Flags and Fatigues" by Tiziano Magni and "My Name is Neff - Garrett Neff" by Phillip Mueller

Schön! 14: Strike!, dual covers - "Allure" by Christos Karantzolas and "Undercover" by Matthew Lyn

Schön! 15: Sam Webb by Dimitris Theocharis and Daisy Lowe by Yuval Hen

Schön! 16: David Gandy by Dimitris Theocharis and Kat Cordts by Pierre Dal Corso[8]

Schön! 17: Crystal Renn by Ellen von Unwerth

Schön! 18: Naomi Campbell by Ellen von Unwerth

Schön! 19: Isabeli Fontana by Gustavo Zylbersztajn

Schön! 20: The Future is Now, cover art - Tian Yi & Chrystal Copland by Christos Karantzolas

Schön! 21: #HOT, four covers - Cassandra Smith by Miguel Starcevich, Tony Ward by Paul Scala, Sean O'Pry by Jack Waterlot, Rihanna by Zoe McConnell

Schön! 22: Coco Rocha by Rayan Ayash

Schön! 23: Aline Weber by Tiziano Magni

Schön! 24: Gigi Hadid by Rayan Ayash

Schön! 25: Eva Doll by Rayan Ayash

Schön! 26: Lucy Liu by Markus & Koala

Schön! 27: Brooke Candy by Michael Flores & Nicola Formichetti

Schön! 28: Maddie Ziegler by Jack Waterlot & Coline Bach

Schön! 29: Iman by Tiziano Magni

Schön! 30: Iggy Azalea by Jacques Dequeker


  1. ^ About Schön, retrieved October 5, 2011.
  2. ^ Schön Magazine, retrieved January 18, 2015.
  3. ^ Webby Honorees, Retrieved October 3, 2011.
  4. ^ Andrej Pejic by Christos Karantzolas for Schön!, Retrieved October 3, 2011.
  5. ^ Cover Boy, Retrieved October 3, 2011.
  6. ^ Schön! Magazine 5, Retrieved October 3, 2011.
  7. ^ Kathy Griffin for Schön! Magazine, Retrieved October 5, 2011.
  8. ^ "SCHON MAGAZINE: David Gandy by Photographer Dimitris Theocharis". Image Amplified. Retrieved 21 July 2014. 

External links[edit]