Scheels All Sports

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Scheels All Sports
Sporting goods
Industry Retail
Founded 1902
Headquarters Fargo, North Dakota
Number of locations
Key people
Steve M. Scheel, CEO
Products Apparel, sports equipment, shoes, exercise equipment

Scheels All Sports is a privately held, employee owned and operated sporting goods and entertainment chain store headquartered in Fargo, North Dakota. Scheels operates 25 store locations in twelve U.S. states. Their slogan is Gear. Passion. Sports.


Scheels began as a hardware and general merchandise store in Sabin, Minnesota, in 1902.[1] Frederick A. Scheel, a German immigrant, used the $300 he earned from his first harvest of potatoes as the down payment on the first Scheels which was a hardware store.

Scheels started adding a small selection of sporting goods to their stores in 1954. Over the years, Scheels opened in surrounding communities, including Fargo, North Dakota, where the corporate office and the second-largest all-sports store in the world are now located. Scheels' first all-sports superstore opened in Grand Forks, North Dakota in 1989. This store relocated to Columbia Mall in 2014.[2]

CEO Steve M. Scheel, great-great-grandson of Frederick A. Scheel, oversees the company of over 6,000 associates. His father, Steve D. Scheel is the Chairman of the Board.


Scheels in Sparks, Nevada, the largest all-sports store in the world

Scheels owns and operates 26 stores in ten U.S. states.[3] Scheels can be found in Springfield, Illinois. In Iowa, Cedar Falls, Coralville, Sioux City, West Des Moines, and Waterloo. In Minnesota, stores are located in Eden Prairie, Mankato, Moorhead, St. Cloud, Rochester. In South Dakota, Sioux Falls. Montana has two locations, in Billings and Great Falls. Nebraska is home to Scheels in Lincoln and Omaha. At 295,000 square feet (27,400 m2) the store in Sparks, Nevada is both the largest Scheels store and largest all sports store in the world.[4]

The headquarters are located in Fargo, North Dakota along with two stores, one traditional all sports store, and a store focusing on home and hardware store that is now in the old sports store after being in its University Ave. location since 1962. All sports stores are also located in Bismarck, Grand Forks, and Minot. Stores can also be found in Rapid City, and Sioux Falls, South Dakota. Scheels is also located in Appleton and Eau Claire, Wisconsin. On June 25, 2011, a new Scheels location opened in Springfield, Illinois. The Sandy, Utah store opened September 29, 2012. On June 3, 2015 Scheels announced plans to open their next store in Johnstown, Colorado which is slated to open in September 2017.

On December 3, 2012 Scheels announced that they would be opening the company's new flagship store in Overland Park, Kansas in the Corbin Park development. The store will be a 222,000-square-foot, two-story building. CEO Steve Scheel said that he has grand plans for the interior of the store. Customers will enter the store under a 16,000-gallon aquarium, complete with a coral reef and scuba divers to feed the fish daily. A 65-foot, 16-car Ferris wheel also will be in the store, in addition to sport simulators and a walk of U.S. presidents. Scheels opened their new flagship store in Overland Park, Kansas on June 27, 2015.[5]

The Scheels Outfitter Brand[edit]

Scheels Outfitters is a premium brand exclusive to Scheels. Merchandise is designed for field experts by "Scheels Experts."[6] This includes gear for camping, fishing, and hunting.

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