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Schibsted ASA
Traded as OSE: SCH
Industry Mass media
Founded 1839; 178 years ago (1839)
Headquarters Oslo, Norway
Key people
Rolv Erik Ryssdal (CEO), Ole Jacob Sunde (Chairman)
Revenue NOK 15.232 million (2013)[1]
Owners Foreign banks (> 30%)
Government Pension Fund of Norway (6.24%)
NWT Media AS (3.7%)
Others (?)[2]
Number of employees

Schibsted Media Group is a Norwegian media group with operations in 29 countries, the most important being Norway and Sweden. The company has its headquarters in Oslo, Norway, and is listed on Oslo Stock Exchange.

Schibsted's present activities are related to media products in the field of newspapers, online classifieds, publishing, multimedia and mobile services. Schibsted Media Group is currently organized into Online Classifieds, media houses and Schibsted Growth. Rolv Erik Ryssdal became CEO of Schibsted on 1 June 2009. CFO is Trond Berger. EVP Communications & CSR is Lena K Samuelsson.

Schibsted's largest shareholder is Blommenholm industrier (26.1%). At least 30% of the company is owned by foreign banks and financial services companies, such as J. P. Morgan, Northern Trust and The Bank of New York Mellon.


In 1839 Christian Michael Schibsted founded the publishing company Schibsteds Forlag and in 1860 he started publishing Christiania Adresseblad, from 1885 known as Aftenposten. In 1966 Schibsted acquired VG.

In 1989, under the leadership of Tinius Nagell-Erichsen, Schibsted went from being a family-owned company to a corporation, and was listed on Oslo Stock Exchange in 1992. Kjell Aamot has been CEO since 1989. In the 1990s and 2000s Schibsted bought a number of international newspapers.


The group is currently organized into Online Classifieds, Schibsted Media House Norway, Sweden Schibsted Media House and Media Houses International. The group is mainly grown through acquisitions since the IPO in 1992, when Schibsted was purely a Norwegian group, which consisted of wholly owned operations Aftenposten, Verdens Gang and Schibsted Trykk and minority stakes in six regional and local newspapers in Norway.

Schibsted has approximately 6,900 employees and operates in 29 countries. In addition to Norway, the company is also a major player on the Swedish market and operates in further 14 European countries (Denmark, Finland, Ireland, Belgium, France, Spain, Portugal, Austria, Italy, Switzerland, Hungary, Romania, Greece and Belarus), eight countries in Asia and the Pacific (India, Singapore, Philippines, Malaysia, Vietnam, Indonesia, China and New Zealand), 12 countries in Latin America (Mexico, Dominican Republic, Guatemala, Costa Rica, Colombia, Venezuela, Peru, Bolivia, Chile, Brazil, Uruguay and Argentina) as well as five African countries (Morocco, Algeria, Tunisia, Egypt, and Nigeria). In the majority of these countries are run only online-based businesses.



  • Aftonbladet (91%)
  • Svenska Dagbladet
  • Metro (35%)
  • Compricer
  • ServiceFinder
  • Prisjakt
  • Lendo AB
  • Mö
  • Webtraffic
  • Minimedia
  • FlexiDrive
  • Omni
  • Tripwell

Other countries[edit]

Schibsted owns 41% of the Swiss company 20 Min Holding AG which participates in the publication of various editions of the free daily newspapers, such as 20 minutes in France and 20 minutos in Spain.[3]

Media Houses[edit]

Schibsted owns many of the biggest newspapers in Norway and Sweden, and is also engaged in news media businesses in other European companies, including France and Spain. The media houses represent a part of Schibsted’s core businesses.

In Norway, collaboration between the newspapers Aftenposten, Bergens Tidende, Stavanger Aftenblad and Fædrelandsvennen was formalized through the establishment of the media company Media Norge. In 2012, VG was added and the company changes name to Schibsted Norge. The objective is to take advantage of the economies of scale which editorial and commercial collaboration can offer. This will help the media houses fulfill their primary tasks in a good way while still ensuring a high editorial quality.

Schibsted Sverige was established in Sweden in 2009. This collaboration comprises all the underlying businesses in Aftonbladet and the SvD group. From December 2010, Schibsted’s Swedish activities are gathered under one roof in Kungsbrohuset in Stockholm.

Schibsted Classified Media[edit]

Schibsted Classified Media (SCM) operate most of Schibsted's online classifieds business. SCM have operations in several mature markets in Western Europe and in growing markets in Asia, Eastern Europe and Latin America. It includes the following sites:


Schibsted Growth invests in digital companies. Growth helps founders and teams to establish products or services, scale their business, maximize growth and ultimately to become market leaders.

Schibsted Growth have made investments in companies like Blocket, Prisjakt, Hitta,, Let's Deal, Lendo, Pubfront[4] and many more.


As of December 2014, American and European banks and financial services companies hold significant stakes in Schibsted. They include J. P. Morgan (7.86%), Northern Trust (4.19%), The Bank of New York Mellon (2.47%), Clearstream (1.98%), Morgan Stanley (1.83%), UBS (1.75%), Goldman Sachs (1.72%), State Street Bank and Trust Company (1.07%), Credit Suisse (1.05%), and Skandinaviska Enskilda Banken (1.03%). These figures could be higher, as 32.96% of the shares are controlled by unspecified owners.[5]

The single largest stockholder is Blommenholm industrier (26.1%).[5]

External links[edit]


  1. ^ "Annual Results 2013". 
  2. ^ - as of April 2016
  3. ^ Robert G. Picard (4 April 2014). Media Firms: Structures, Operations, and Performance. Routledge. p. 127. ISBN 978-1-135-63681-4. Retrieved 12 December 2014. 
  4. ^ "Breaking news: Nordisk mediehus investerer i den danske startup Riidr". Trendsonline. Retrieved 25 October 2012. 
  5. ^ a b "Schibsted ASA". Retrieved 6 March 2015.