Schwan-Stabilo

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Schwan-STABILO Group
Private
IndustryStationery
Founded1855; 164 years ago (1855)
FounderGustav Schwanhäußer
HeadquartersHeroldsberg, Bavaria, Germany
Area served
Worldwide
Key people
Schwanhäußer Family [1]
ProductsWriting instruments, Art materials, Cosmetics
373,000,000 (2008) [2]
Number of employees
3,335 [2]
Websiteschwan-stabilo.com

Schwan-STABILO is a German maker of pens for writing, colouring and cosmetics as well as markers and highlighters for office use.[3] It is the world's largest manufacturer of highlighter pens, Stabilo Boss.[4]

History[edit]

The company was founded as Grossberger & Kurz Bleistiftfabrik (pencil company) in Nuremberg in 1855 alongside other pencil manufacturers such as Staedtler and Faber-Castell, because the area is surrounded by graphite and clay mines. It was acquired by the Schwanhäusser family in 1865. Taking the first part from the family name, the company was renamed Schwan Bleistift Fabrik and started using the swan logo as one of the earliest trademarks. In 1909 the Dermatograph cosmetic pen was created which was primarily used by surgeons for marking skin. During the Great Depression, Schwan had three brands: Stabilo premium pencils for the most demanding users, Othello pencils for mass markets and Swano non-toxic pencils for children.

The company rebranded itself from Schwan Bleistift Fabrik to Schwan-Stabilo in 1976 in honour of the Schwanhäußer family. In 1992, Schwan-Stabilo split into two separate companies: Schwan-STABILO Cosmetics and Schwan-STABILO (writing instruments)

The company headquarters is in Heroldsberg, Germany, and has three production subsidiaries:

Gallery[edit]

Group companies[edit]

Stabilo company logo
Brand Products
Stabilo coloured pencils, ballpoint pens, marker pens, highlighters
Schwan-Stabilo Cosmetics cosmetics, skin treatments
Stabilo-Promotions ballpoint pens, marker pens, highlighters
Deuter backpacks
Ortovox Mountain Equipment

References[edit]

External links[edit]