Schweppes

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Schweppes
Schweppes Logo 2016.png
TypeCarbonated mineral water
DistributorKeurig Dr Pepper (North America, Japan, Philippines)
The Coca-Cola Company (UK, China, Bulgaria, India, Indonesia, Lebanon, Malaysia, New Zealand, Serbia, South America, South Africa, Ukraine, Egypt, Romania and Vietnam)
Schweppes Australia (Australia)
Suntory (Andorra, Austria, Belgium, Czech Republic, Denmark, FInland, France, Germany, Hungary, Italy, Liechtenstein, Luxembourg, Monaco, The Netherlands, Norway, Poland, Portugal, San Marino, Slovakia, Spain, Sweden, and Switzerland)
Country of originGeneva, Republic of Geneva
Introduced1783; 238 years ago (1783)
Websitewww.schweppes.com

Schweppes (/ʃwɛps/[1][2][3] or /ˈʃvɛpəs/, German pronunciation: [ˈʃvɛpəs]) is a beverage brand that originated in the Republic of Geneva and that is sold around the world. It sold the world's first soft drink, bottled soda water, in 1783.[4] The company sells a variety of lemonade, carbonated waters and ginger ales.

The company has held the Royal Warrant since 1836 and was the official sponsor of Prince Albert's Great Exhibition in Hyde Park, London in 1851.[4]

History[edit]

An 1883 advertisement for Schweppe's Mineral-Waters

In the late 18th century, German-Genevan scientist Johann Jacob Schweppe developed a process to manufacture bottled carbonated mineral water based on the discoveries of English chemist Joseph Priestley.[5] Schweppe founded the Schweppes Company in Geneva in 1783 to sell carbonated water.[6] In 1792, he moved to London to develop the business there. In 1843, Schweppes commercialised Malvern Water at the Holywell Spring in the Malvern Hills, which was to become a favourite of the British Royal Family until parent company Coca-Cola closed the historic plant in 2010 to local outcry.[7]

In 1969, the Schweppes Company merged with Cadbury to become Cadbury Schweppes. After acquiring many other brands in the ensuing years, the company was split in 2008, with its US beverage unit becoming Keurig Dr Pepper and separated from its global confectionery business (now part of Mondelez International).[8] Keurig Dr Pepper is the current owner of the Schweppes trademark in the United States.

The Japanese Asahi Group bought Schweppes Australia in 2008 from Cadbury,[9] and owns the trademark in Australia.

Schweppes International Limited (a subsidiary of Suntory) owns the trademark in Andorra, Austria, Belgium, Czech Republic, Denmark, Finland, France, Germany, Hungary, Italy, Liechtenstein, Luxembourg, Monaco, The Netherlands, Norway, Poland, Portugal, San Marino, Slovakia, Spain, Sweden and Switzerland.[10]

The Coca-Cola Company owns the Schweppes brand in the Ireland, UK[11] and New Zealand.[12] In Hong Kong and Mainland China, Swire's subsidiary Swire Coca-Cola produces Schweppes brand beverage.[13]

Mainstay Schweppes products include ginger ale (1870),[14] bitter lemon (1957),[15] and tonic water (the first carbonated tonic – 1871).[16]

Marketing[edit]

During the 1920s and 1930s, the artist William Barribal created a range of posters for Schweppes.[17] In 1945, the advertising agency S.T.Garland Advertising Service Ltd., London coined the word "Schweppervescence",[citation needed] which was first used the following year.[18] Thereafter it was used extensively in advertisements produced by Garlands, who sold copyright of this word to the Schweppes Company for £150 five years later when they relinquished the account.

An ad campaign in the 1950s and 1960s featured a real-life veteran British naval officer named Commander Whitehead, who described the product's bubbly flavour (effervescence) as evanescence.[19] Comedian Benny Hill also appeared in a series of Schweppes TV commercials in the 1960s.

Another campaign, voiced by British actor William Franklyn, made use of onomatopoeia in their commercials: "Schhh… You know who." after the sound of the gas escaping as one opens the bottle.[20][21]

Other ad campaigns featured a leopard named Clive, voiced by Kelsey Grammer and Stephen Fry.

References[edit]

  1. ^ "Schweppes Ginger Beer advertisement". The New Yorker. 25 March 1950. p. 115. (rhymes with peps)
  2. ^ Wells, J. C. (2008). Longman Pronunciation Dictionary, 3rd edn, Harlow, UK: Longman
  3. ^ Daniel Jones, Peter Roach, et al. (2011). Cambridge Pronouncing Dictionary, 18th edn, Cambridge, UK: Cambridge University Press
  4. ^ a b "Schweppes Holdings Limited". Royalwarrant.org. Retrieved 13 October 2021. the world’s first ever soft drink, Schweppes soda water [..] the official sponsor of Prince Albert’s Great Exhibition in 1851
  5. ^ "The Great Soda-Water Shake Up". The Atlantic. Retrieved 13 October 2021.
  6. ^ Morgenthaler, Jeffrey (2014). Bar Book: Elements of Cocktail Technique. Chronicle Books. p. 54. ISBN 9781452130279.
  7. ^ Morris, Steven (21 October 2010). "Malvern Water to cease production". The Guardian. Retrieved 9 September 2020.
  8. ^ "Cadbury plc Demerger" (Press release). Cadbury plc. 7 May 2008. Retrieved 29 December 2009.
  9. ^ "Schweppes sold for $1.2bn". 25 December 2008. Retrieved 15 August 2020.
  10. ^ "Schweppes". Schweppes.
  11. ^ "Schweppes > Coca-Cola Customer Hub". Retrieved 5 October 2020.
  12. ^ "Schweppes". The Coca-Cola Company.
  13. ^ "Product Portfolio". Swire Coca-Cola. Retrieved 28 May 2021.
  14. ^ "Ginger Ale | Schweppes". Retrieved 28 February 2018.
  15. ^ "Schweppes Bitter Lemon". Retrieved 9 November 2010.
  16. ^ "Premium Mixers | Schweppes".
  17. ^ Simmons, Douglas A. (1983). Schweppes® The First 200 Years. London: Springwood Books. ISBN 0-86254-104-2.
  18. ^ Simmons 1983, p. 80.
  19. ^ "Advertising Mascots > Commander Whitehead (Schweppes Tonic Water)". Tv Acres. Retrieved 10 July 2010.
  20. ^ "Schweppes Tonic Water TV Advert by O & M". Youtube. Retrieved 7 March 2013.
  21. ^ "Schweppes- Für die Macher von heuter". Youtube. Retrieved 2 September 2015.

External links[edit]