Science Diet

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Hill's Science Diet
Public
IndustryPet food
FoundedTopeka, Kansas (1960s)
HeadquartersTopeka, Kansas, United States
Area served
Worldwide
ProductsDog food
OwnerColgate-Palmolive
Websitehttp://www.hillspet.com

Science Diet is a brand of cat and dog foods marketed by Hill's Pet Nutrition, Inc.[1] (a subsidiary of the Colgate-Palmolive Company). In the United Kingdom, Science Diet is known as Science Plan.

History[edit]

Science Diet was developed in the 1960s by Mark L. Morris, Jr. PhD DVM (February 3, 1934 - January 14, 2007). Dr. Morris Jr. was the son of famed veterinarian, Dr. Mark Morris Sr. DVM, who pioneered the field of veterinary clinical nutrition when asked to create a specialized diet for the original seeing-eye dog, Buddy, a female German Shepherd with kidney disease. That success led Dr. Morris Sr. and his son to create additional condition-specific and life-stage pet food formulas under the Prescription Diet and Science Diet brand names.[2]

The Hill's Science Diet and Hill's Prescription Diet brands steadily gained market share, peaking in 2008 at 10.7% of dog food sales, but by 2011 this had dropped to 9.4% with shifts in consumer preferences toward pet foods marketed as "natural" and consumer perceptions of Science Diet as being "artificial".[3]

References[edit]

  1. ^ Hill's Pet Nutrition
  2. ^ "Mark Morris Sr". Mark Morris Institute. Retrieved December 5, 2010.
  3. ^ Ng, Serena (2013-02-06). "Pet-Food Brand's Image Bites Back Colgate: Sales Decline for Science Diet Line as Dog and Cat Owners Increasingly Value Marketing Pitches Like 'Natural' and 'Wild'". The Wall Street Journal. Retrieved 2013-02-07.

External links[edit]