Braun on stage at Tech Crunch Disrupt in 2010.
|Birth name||Scott Samuel Braun|
June 18, 1981 |
New York City, New York, U.S.
|Genres||Pop, R&B, hip hop, dance|
|Occupation(s)||Owner of School Boy Records and co-owner of Raymond-Braun Media Group (RBMG)|
|Labels||Raymond-Braun Media Group (RBMG)
School Boy Records
|Associated acts||Usher, Justin Bieber, Ariana Grande, Asher Roth, Cody Simpson, Carly Rae Jepsen, The Wanted, Psy, Martin Garrix Madison Beer, Rixton, CL|
Scott Samuel "Scooter" Braun (born June 18, 1981) is an American talent manager and businessman. He owns two record labels: School Boy Records and Raymond-Braun Media Group (RBMG). RBMG is a joint venture with R&B performer Usher. The most prominent artists Braun represents are Justin Bieber and Ariana Grande. For School Boy Records, his represented acts include Psy, Carly Rae Jepsen and the British band The Wanted.
Braun was born in New York City, to Ervin and Susan Braun. While studying at Greenwich High School in Connecticut, he entered a video documentary contest for National History Day with a ten-minute piece entitled The Hungarian Conflict, about Jews in Hungary before, during, and after the Holocaust. The film won in regional and state competitions and then placed third overall. A member of Braun's family sent the film to Steven Spielberg's office, who, in turn, submitted Braun's video to the United States Holocaust Memorial Museum. Braun has said Spielberg's response was one of the most inspirational moments in his life.
Braun began his career by organizing parties while studying in Atlanta. In 2002, Braun was hired to plan after-parties in each of the five cities on the Anger Management Tour, featuring Ludacris and Eminem. This launch into the world of hip-hop led Braun to producer Jermaine Dupri, the director of So So Def Records. Braun was 19 years old when Dupri asked him to join So So Def in a marketing position, and 20 when Dupri named him So So Def's executive director for marketing. Still in his sophomore year at Emory, Braun was working at So So Def and operating his party promotion business. Some of his larger events included parties for the 2003 NBA All-Star Game and after-parties on Britney Spears' Onyx Hotel Tour. Eventually Braun left So So Def to go on his private venture. Some report he was fired from the job after a dispute over the direction of the label. He started his own marketing business by brokering a $12 million campaign deal between Ludacris and Pontiac; the music video for Ludacris' Two Miles an Hour would feature a Pontiac while Pontiac's commercials would feature the song.
Braun first encountered Justin Bieber when he saw a video of a 12-year-old Bieber on YouTube, performing a song by Ne-Yo. Braun contacted Bieber's mother, Patricia Mallette, who agreed to bring her son to Atlanta for a no-strings-attached trial period. Eventually, Braun convinced them to move permanently from Canada to the United States. After further online success, Braun pitched Bieber to two successful artists, Usher and Justin Timberlake; both expressed interest. Eventually Usher's mentor, music executive L. A. Reid, signed Bieber to a deal with Island Def Jam. Under the agreement, the label would take a cut of all revenues generated by Bieber, including ticket sales and merchandising. The agreement also provided for a fifty-fifty profit split between the label and a new production company Braun and Usher had formed, Raymond-Braun Media Group (RBMG)
In 2007, Braun established SB Projects (short for Scooter Braun Projects LLC), a full-service entertainment and marketing company encompassing a range of ventures including Schoolboy Records, SB Management, and Sheba Publishing. The group also includes RBMG, a joint venture between Braun and Usher. School Boy Records had a special business arrangement with Universal Music Group and later on with Republic Records for distribution.
In popular culture
Braun appeared on the cover of Billboard in the August 11, 2012 "Forty Under Forty" special issue titled "Scooter Braun and Other Power Players on the Rise". Braun was featured on the Time 100 list for 2013. He also appeared a second time on the cover of Billboard in its April 20, 2013, issue, alongside Guy Oseary and Troy Carter.
Braun was born in New York City to Conservative Jewish parents, Ervin and Susan (née Schlussel) Braun. Ervin's parents "had barely escaped" the Holocaust, and lived in Hungary until 1956. Shortly before the Soviet Union intervened to suppress the Hungarian Revolution, they fled to the United States. Ervin grew up in Queens, and became a dentist; Susan Schlussel Braun was an orthodontist. After the couple married, they settled in Greenwich, Connecticut.
Braun attended Greenwich High School and was class president. He played basketball from age 13 to 18 in the Amateur Athletic Union with the Connecticut Flame team which was established by his father Ervin. For an All-Star tournament, they recruited Sam Manhanga and Cornelio Guibunda, former members of the Mozambique junior national team, who were without a team at the time because of a scam athletic basketball program that had gone sour. After hearing their tale, Ervin Braun invited them to stay with his family in Greenwich. They became stars in the Greenwich High basketball team despite being heckled by fans. This experience affected the Brauns tremendously. He went to college at Emory University in Atlanta where he also played college basketball during his sophomore year. After Dupri asked him to become the head of marketing at his label, So So Def, Braun reportedly dropped out of university without a degree.
In March 2010, Braun was charged with reckless endangerment and criminal nuisance, both misdemeanors, after a crowd became unruly at Roosevelt Field Mall. Police asked him to send out a tweet announcing the cancellation of an appearance by Justin Bieber. Police allege that he delayed the announcement, but Braun denied the police charges. In May 2011, Braun's attorney, Ravi Batra, announced that the case had been settled. In a plea bargain, Bieber's record label and management company, Island Def Jam Record Music Group and Remster 3 LLC, agreed to plead guilty to a fire violation. Bieber, Batra said, would appear in a public service announcement, "...reach[ing] out to young people..." with a message about responsibility in cyberspace.
In early 2013, he began dating Canadian health activist and philanthropist Yael Cohen. The couple wed on July 6, 2014 in Whistler, British Columbia. On February 6, 2015 they welcomed their first child, a boy, in Los Angeles.
Braun remains involved in various charities insisting on donating certain proceeds from his business. Many of the artists he signs also get involved in various charities. His greatest commitment remains for the charity Pencils of Promise, established by his younger brother, Adam, who was greatly affected by the experience of asking a child in India what he wished for, and the child answering "a pencil" which prompted Adam Braun to found the charity, that helps build schools in developing nations. Braun and Bieber have worked in support of the organization. The charity has helped in building more than 200 schools in Asia, Africa and Latin America.
- "SB Projects". ScooterBraun.com. Retrieved 2012-10-17.
- "Ariana Grande Has Completely ‘Blown Away’ Justin Bieber’s Manager". MTV News. Retrieved 11 May 2015.
- Herrera, Monica (March 19, 2010). "Justin Bieber – The Billboard Cover Story". Billboard. e5 Global Media. Retrieved May 6, 2011.
- Benjamin, Jeff. "Psy Signs to Scooter Braun's Label, Will Appear at MTV VMAs". Billboard.
- Halperin, Shirley (2010-11-22). "The Brains Behind Bieber: A Conversation with Scooter Braun". Hollywood Reporter. Retrieved 2010-12-12.
- Hodenfield, Chris (December 2010). "Brains & Braun". Greenwich Magazine. Retrieved 2010-12-07.
- Ward, Coley (2006-05-10). "Scooter Braun is the Hustla: How a white kid from the North became a power player in Atlanta hip-hop". clatl.com. Retrieved 2010-12-13.
- Duffy, Thom (2009-08-22). "30 Under Thirty 2009". Billboard (Nielsen Business Media) 121 (33): 23. ISSN 0006-2510. Retrieved 2015-05-11.
- Widdycombe, Lizzy (2012-09-03). "Teen Titan". The New Yorker. Retrieved 2013-06-27.
- Halperin, Shirley (February 9, 2011). "Justin Bieber Cover: The Team and Strategy Behind Making Him a Star". The Hollywood Reporter. Retrieved 11 May 2015.
The resulting joint venture, which took six months to come together, is a straightforward 50-50 split between IDJ and the newly formed Raymond Braun Media Group.
- "SB Projects - Music". scooterbraun.com. Retrieved 11 May 2015.
- La Puma, Joe (February 9, 2015). "No Ceilings: Inside Scooter Braun’s Growing Empire". Complex. Retrieved 11 May 2015.
- Katzenberg, Jeffrey (2013-04-18). "Scooter Braun: The 100 Most Influential People in the World". Time100.time.com. Retrieved 2013-04-23.
- Hampp, Andrew (April 22, 2013). "How Guy Oseary, Scooter Braun and Troy Carter Are Finding the Rock Stars of Tech: Billboard Cover Story". Billboard. Retrieved 2013-04-23.
- Lev, David. "Young Bieber Gets a Firsthand Lesson in Israeli Politics". Arutz 7. Retrieved January 7, 2015.
- Schuster, Dana (2010-08-15). "Bringing Up Bieber". New York Post. Retrieved 2011-01-11.
- "Liza Braun bio". goduke.com. 29 October 2009. Retrieved 14 March 2014.
- "Scooter Braun Confirms That Justin Bieber Says the Shema Before Every Show". January 17, 2012. Retrieved January 7, 2015.
- "Teen Star Justin Bieber To Appear In PSA As Part Of Plea Bargain". CBS Local. New York. May 6, 2011. Retrieved November 6, 2012.
- Nessif, Bruna (2014-01-06). "Justin Bieber's Manager Scooter Braun Engaged to Yael Cohen". E! Online.
- Lee, Esther (July 7, 2014). "Scooter Braun Marries Yael Cohen: Justin Bieber's Manager Wedding Pictures and Guest Details". Us Weekly.
- Malkin, Marc; Scarborough, Senta (July 7, 2014). "Justin Bieber's Manager Scooter Braun Marries Yael Cohen". E! Online.
- Webber, Stephanie (February 7, 2015). "Scooter Braun, Justin Bieber's Manager, Welcomes First Child With Wife Yael Cohen". Us Weekly.
- Halperin, Shirley (2011-07-28). "Adam Braun on Pencils of Promise and How Justin Bieber Is 'Making the World Better". The Hollywood Reporter. Retrieved 2012-01-13.