Scott Shannon

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Michael Scott Shannon (born July 25, 1947)[1] is a radio disc jockey presently hosting the morning show for WCBS-FM in New York City as well as Scott Shannon Presents America's Greatest Hits [2] which is syndicated nationally with United Stations Radio Networks and Entercom. He previously worked for WHTZ, WPLJ, The True Oldies Channel, and The Sean Hannity Show.

Early radio career[edit]

Born in St. Louis, Missouri, Shannon grew up an Army brat in Indianapolis, Indiana.[1] He began his radio career during his own Army stint at WFBS (1450 AM) in Spring Lake, North Carolina (later WMRV). From there he moved to WCLS (1580 AM) in Columbus, Georgia. After leaving the Army, Shannon worked full-time in radio at WABB in Mobile, Alabama, where he acquired the name Super Shan.[3]

After a brief stint at WMPS in Memphis, he moved to Nashville, where he was the evening disc jockey at WMAK (1300 AM), later becoming that station's program director. While at WMAK, interactions and an interview between Shannon and Neil Young were recorded for Young's film Journey Through the Past.[citation needed]

Record-promotion career[edit]

Shannon left Nashville to take a job as a record promoter with Casablanca Records, and while there in 1977 recorded an album with Jack (Stack-A-Track) Grochmal. Calling themselves "Wildfire", they scored a number-49 hit on the Billboard Hot 100 remaking a 1959 Jerry Keller song titled "Here Comes Summer". Scott returned to radio in Washington, D.C. as program director of WPGC-FM, taking that station to the number-one spot in the Arbitron ratings. From there he moved to WQXI in Atlanta. Then, in Tampa, Florida, Scott, along with partner Cleveland Wheeler, developed the morning zoo radio format while at WRBQ-FM, a station known as "Q105". Again, he dominated in the ratings, this time making his station one of the most listened to in the United States. He was also primarily responsible for the renaissance of the musical career of vocalist Charlene, whose song "I've Never Been to Me" he revived by his programming of the long-dormant track.

Shannon also hosted a "Where are they now?" radio program in 1989, where the subject of the day was the one-hit wonder Benny Mardones, who had the 1980 hit "Into the Night". Scott began putting the record in rotation in 1989, and soon after, many other DJs around the nation added the song to their playlists. The song re-entered the top 20 singles chart, prompting a resurgence in Mardones' career, including a new re-recording of the song, a tour, and a new album.

The Morning Zoo[edit]

Shannon is particularly known within the broadcasting industry for his work creating the "morning zoo" concept which debuted in Tampa in the early 1980s on WRBQ. The Q Morning Zoo show with Scott and Cleveland Wheeler was the template for hundreds of morning shows across America using the concept and name. For a period of time the trademark for the name "Morning Zoo" was owned by Edens Broadcasting, the owners of WRBQ during that period.

Shannon then took the concept to startup WHTZ (Z100) in New York City in the early 1980s. Along with former disc jockey Ross Brittain of WABC's Ross & Wilson Show, he founded the Z Morning Zoo.[4] He was the driving force in helping Z100 become the top-rated FM station in New York City within a mere 74 days of signing on the air. During this period, he served as one of the original VJs on VH1. [5]

Rockin' America[edit]

From 1984, Shannon hosted Westwood One's weekly Scott Shannon's Rockin' America: The Top 30 Countdown on over 200 radio stations. This rapidly proved a popular show with its own countdown chart style and comic character element, known as "Mr. Leonard" (John Rio). The show used its own chart and was very close to the Radio & Records Magazine CHR Top 30 chart, albeit from two weeks before the broadcast weekend. The final show to air using its own compiled chart was for the weekend of August 28-30, 1987, which was very similar to the R&R chart published in the issue dated August 14, 1987.

Beginning with the broadcast of September 4-6, 1987 the countdown switched from its own compiled countdown to the R&R CHR Top 30 chart; however, it used the chart from two weeks earlier. Thus, for this broadcast, the R&R chart used was that published in the issue dated August 21, 1987. This continued into 1990.

When the show was renamed Scott Shannon's All Request Top 30 Countdown in mid-1990, the show utilized a hybridized chart. Since the shows were recorded two weeks in advance, request data and the R&R CHR Top 30 chart were used to predict where songs would place on the chart during the broadcast weekend, giving the show more flexibility to add fast-climbing songs to its playlist despite the two-week production delay, while removing songs that were performing poorly.

In March 1992, Shannon left Westwood One Radio Networks; this effectively brought an end to the show. He went on to start a new show named Scott Shannon's Battle of the Hits, produced by Cutler Productions and aired over the July 4th weekend in 1992. The show was aimed to bring new life into the top 40 countdown format which had been struggling right along with the top 40 format.[6]

Pirate Radio[edit]

In 1989, Shannon left WHTZ for Los Angeles to start up KQLZ, branded as "Pirate Radio". Pirate Radio employed a "Rock 40" concept, a top 40 format that emphasized hard rock and heavy metal music.[7] As the 1990s began, top 40 radio overall experienced a decline, and Pirate Radio struggled in the Los Angeles ratings. Ultimately, Shannon was forced out of KQLZ in early 1991 and the station switched to conventional album-oriented rock.[8]

Back to New York[edit]

In 1991, Shannon returned to New York and resurfaced on Z100's biggest rival, WPLJ. This station had also been struggling since its glory days of the mid 1980s, and he became program director and morning drive co-host. At the outset, the station — whose direct rival was Z100 — used the slogan "Mojo Radio", downplaying the WPLJ call letters. This approach, however, was eventually changed. As part of WPLJ's makeover, Shannon copied a top 40 format sweeping the country that was geared more toward the adult contemporary audience, brought in co-host Todd Pettengill to form The Big Show, and began re-emphasizing the WPLJ call letters. While the station did well in the suburbs, it never caught on in New York City proper and was constantly tweaked during Shannon's tenure. On February 7, 2014, he departed from WPLJ.[9]

Also in the 1990s, Shannon also served as a radio consultant for WPLY in Philadelphia and WKCI-FM in New Haven, Connecticut.

On February 25, 2014, WCBS-FM (CBS-FM) in New York announced that Scott Shannon would be hosting a brand new morning show entitled Scott Shannon in the Morning starting March 3.[10] Upon the release of the first run of ratings after Shannon took over at WCBS-FM, his show was rated number one, although most of the audience was already established since CBS-FM was doing very well ratings-wise before Shannon's arrival. Shannon carried over the "Big Show" name from WPLJ.[citation needed]

In October 2014, United Stations Radio Networks announced that Shannon would host their new syndicated radio program Scott Shannon Presents America's Greatest Hits, a four-hour classic hits program featuring music of the 1970s, 1980s, and 1990s.[2] Features include special countdowns on various topics or from the particular week from a past year, artist interviews, and other features such as one-hit wonders and hit cover versions of previous hit recordings.[11] The new program premiered the weekend of November 1, 2014.

Shannon is also the host of the True Oldies Channel radio network and is the announcer for talk radio's The Sean Hannity Show.

Awards and honors[edit]

Shannon is one of several disc jockeys honored in an exhibit at the Rock and Roll Hall of Fame in Cleveland, Ohio. In 2000, FMQB, a radio trade magazine, named Shannon "Program Director of the Century".

In 2003, he was inducted into the National Association of Broadcasters Hall of Fame in Washington, D.C., and in 2006 he was inducted into the National Radio Hall of Fame in Chicago.

In September 2010, Shannon was named Network/Syndicated Personality of the Year at the 2010 National Association of Broadcasters' Marconi Radio Awards.

References[edit]

  1. ^ a b "Westwood's Scott Shannon: Zoo keeper, pirate captain, and radio junkie" (PDF). Broadcasting. Broadcasting Publications Inc. July 24, 1989. p. 111.
  2. ^ a b "Scott Shannon Presents America's Greatest Hits". Retrieved May 6, 2017.
  3. ^ Farber, Erica (April 11, 2003). "Publisher's Profile: Scott Shannon". Radio & Records.
  4. ^ "It Was A Great Night At The National Radio Hall Of Fame Dinner In NYC". All Access. All Access Music Group. Retrieved December 5, 2018.
  5. ^ "Shannon to Host Marconi Awards". Radio World. Retrieved December 5, 2018.
  6. ^ Billboard Magazine. May 30, 1992. P65+P66.
  7. ^ "Shannon Launches Pirate Radio" (PDF). Radio and Records. March 24, 1989. Retrieved December 3, 2017.
  8. ^ "Shannon Departs As Pirate Enters AOR Waters" (PDF). Radio and Records. February 15, 1991. Retrieved March 28, 2018.
  9. ^ Hinckley, David (February 7, 2014). "Scott Shannon, radio legend at NYC's WPLJ, announces retirement". Daily News. New York City. Retrieved February 10, 2014. Shannon, 66, ...
  10. ^ "Scott Shannon Returns To New York Radio Weekday Mornings On CBS-FM". Retrieved February 25, 2014.
  11. ^ "Scott Shannon To Host New Syndicated 'America's Greatest Hits"". All Access. All Access Music Group. September 11, 2014. Retrieved January 12, 2016.

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