Screenvision

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Screenvision Media is a cinema advertising and film distribution company in the United States.

In the United States, the Screenvision Media cinema advertising network is composed of over 15,000 screens, more than 2,400 theatre locations, and 335 universities across all 50 States and 93% of U.S. DMAs[clarification needed], and through this network delivers more than 500 million consumer admissions[clarification needed] annually. Headquartered in New York City, Screenvision provides on-screen advertising, in-lobby promotions and integrated marketing programs, with offices in New York City, Chicago, Detroit, and Los Angeles. The company’s Screenvision Direct business unit has 6 regional offices and local sales representatives nationwide. John Partilla joined as CEO in October, 2015.

Screenvision represents over 155 theatrical exhibitors, including 17 of the top 25 exhibitor companies.[citation needed] In addition to cinema advertising sales and media management, the company provides production services, High Definition digital network installation and management, digital entertainment preshow production, alternative content services and other associated products and services.

Screenvision was a joint venture between ITV plc (LSE: ITV), the UK’s leading free to air commercial television broadcaster with divisions operating television and cinema advertising sales, and one of Europe’s largest commercial television production businesses, as well as a major distribution business exploiting an extensive film and program library; and Technicolor SA, the world’s leading provider of technology, services, and systems and equipment to the media and entertainment industries. On 28 September 2010, ITV plc sold their stake to Shamrock Capital Growth Fund II, in a deal worth a reported $80m.[1] Later on, Carmike Cinemas acquired 20% of Screenvision; today, that 20% stake is owned by AMC Entertainment. AMC's acquisition of Carmike Cinemas resulted in the transfer of 384 AMC Theatre screens into the Screenvision Media exhibitor network. [2]

The company also distributed Hasbro's My Little Pony: Equestria Girls and My Little Pony: Equestria Girls – Rainbow Rocks, films that serve as a spin off to the award winning family animation series My Little Pony: Friendship is Magic to over 300 theaters across the United States. In January 2017, Screenvision Media partnered with 4K Media to bring "Yu-Gi-Oh! Dark Side of Dimensions" to over 500 theatres across North America. [3]

In the fall of 2016, Screenvision Media rolled out Screenvision Select, a completely new additive network with curated programming created specifically for art house theatres. [4]

At their 2016 upfront event in New York City, Screenvision Media unveiled the Connected Cinema brand "storytelling platform", which, through several tech alliances, will allow advertisers to "engage with" moviegoers before, during and after the movie. [5]

Merger[edit]

In May 2014, Screenvision entered into a merger agreement with National CineMedia (NCM) for US$375 million.[6] The merger was blocked by the Department of Justice over anti-trust concerns, since Screenvision and NCM together would supply advertising to 34,000 of the nation's 39,000 movie theaters.[7] In March 2015, Screenvision and NCM terminated their deal and NCM paid Screenvision a $26.8 million termination payment.[8]


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