ScribbleLive

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ScribbleLive is a content marketing platform used by media, advertising, and marketing professionals.[1] The ScribbleLive platform is used by major brands and news organizations for content publication, real-time news delivery, event coverage, and content planning.

ScribbleLive is a privately owned company that was founded by Michael De Monte and Jonathan Keebler in 2008[2] to provide a live blogging solution.[3] The company has since evolved into a content marketing software company with deep data science capabilities.[4]

History[edit]

Michael De Monte and Jonathan Keebler were both employees at CTV when they started working on what would eventually become ScribbleLive, investing $1,500 into the initial project.[5][6]

In 2009, De Monte and Keebler received seed funding from Rogers Ventures.[7]

In 2009, Michael De Monte and Jonathan Keebler appeared on Dragon's Den.[8] They received $250 000 Canadian from three Dragon's while giving up 30% of their company to them.

On November 10, 2011, ScribbleLive announced that it had raised $4 million in new financing, led by Summerhill Venture Partners.[9]

ScribbleLive announced a second round of funding on June 19, 2013. This round of funding was led by Georgian Partners, and included Export Development Canada (EDC), Summerhill Venture Partners and Rogers Venture Partners.[10] In January 2014, Vince Mifsud was appointed the new CEO of ScribbleLive.[11]

On June 14, 2014, Scribble Technologies Inc. acquired CoveritLive from Demand Media[12] for $4.5 (USD) million of cash and promissory note with a principal amount of $5.6 million.[13]

On April 15, 2015, Scribble Technologies Inc. acquired Appinions Inc.[14]

On January 30, 2016, ScribbleLive formally acquired Visually, the leading platform for premium content creation.[15] Integrating the two company's solutions blends data science with creativity, providing an all-in-one platform to help marketers optimize each stage of the content marketing life cycle.

In June 2016 ScribbleLive rebranded with a content-centric mission statement, which included a brand new logo and a redesigned website. ScribbleLive's mission is empowering businesses to plan, create, and publish high-impact content that achieves predictable results. The company helps businesses make strategic decisions using data and inject creativity into content by providing connections to top creative professionals. ScribbleLive ultimately helps marketing teams become more effective at content marketing.

On August 23, ScribbleLive announced that it has acquired SEO company LinkDex.[16]

Features[edit]

The browser-based application allows users to post and edit content, insert images and video, create polls, provide comments, moderate and curate the social web. Content can be published via the web, SMS text messaging, and voicemail.[17] The application has also been used for Q&A sessions and live chats. Each event is archived[18] and real-time analytics generate statistics on the event's coverage.[19]

The platform allows for collaboration between different parts of an organization, by allowing writers and editors to publish to and edit content simultaneously.[20]

Social content is also curated through the application. Relevant Twitter hashtags or users can be followed in a liveblog, posting their content from Twitter as it created.[21][22] Content from Facebook can also be pulled in, although the amount of accessible conversations is lower due to the social network's privacy policies.

On June 1, 2015, ScribbleLive released Projects so that content marketers and publishers can create content plans collaboratively. Other project features include content calendars, content promotion scheduling, and content analytics.[23]

On March 17, 2016, ScribbleLive formally launched its new Plan product.[24] The new service includes an advanced workflow feature that coordinates messaging and content across various platforms. ScribbleLive Plan will "ensure that every piece of content, whether it’s a single tweet or webinar series, is aligned to the same goals, focused on the right personas and working as efficiently as possible to move the needle."

On May 3, 2016, ScribbleLive announced key updates to its Engage product. The update includes a redesigned main interface (referred to as the Content Studio), enhancements to the product's core curation tool, and the introduction of a new and advanced Moderation Hub.[25]

Event Coverage[edit]

During the Egyptian Revolution, Al Jazeera was faced with multiple attempts to disrupt its coverage from Egypt.[26] ScribbleLive set up a phone number that enabled Al Jazeera reporters to call in and leave audio messages on Al Jazeera's liveblog.[27] Reporters had to resort to phoning in live updates[28] to their Al Jazeera's liveblog, "to overcome the internet blackout and restrictions on its journalists, Al Jazeera was publishing audio messages from its correspondents in Egypt, powered by live-blogging platform ScribbleLive."[29]

When the 2011 Tohoku earthquake and tsunami hit Japan, Reuters.com used ScribbleLive to send live updates to their users, including news, videos, and photos from their journalists.[30]

In May 2014, The Boston Globe won a Pulitzer Prize for Breaking News "for its exhaustive and empathetic coverage of the Boston Marathon bombings and the ensuing manhunt that enveloped the city, using photography and a range of digital tools to capture the full impact of the tragedy."

References[edit]

  1. ^ IDC. Retrieved from: http://www.idc.com/getdoc.jsp?containerId=CA2ECS15
  2. ^ ScribbleLive. CrunchBase. Retrieved from: http://www.crunchbase.com/company/scribblelive
  3. ^ Schonfeld, E. (2008). ScribbleLive: Two Guys in Canada Launch Sweet Liveblogging Platform. TechCrunch. Retrieved from: http://techcrunch.com/2008/05/22/scribblelive-two-guys-in-canada-launch-sweet-liveblogging-platform/
  4. ^ Jedras, J. (2015). Content marketing platform adds deep data science to marketer’s arsenal. ITBusiness.Retrieved from http://www.itbusiness.ca/news/content-marketing-platform-adds-deep-data-science-to-marketers-arsenal/55088.
  5. ^ Schonfeld, E. (2008). ScribbleLive: Two Guys in Canada Launch Sweet Liveblogging Platform. TechCrunch. Retrieved from: http://techcrunch.com/2008/05/22/scribblelive-two-guys-in-canada-launch-sweet-liveblogging-platform/
  6. ^ (2008). Jonathan Keebler leaves CTV...TVScout.ca. Retrieved From: http://tvscout.ca/2008/07/18/jonathan-keebler-leaves-ctv/
  7. ^ Ingram, M. (2010). ScribbleLive: Cloud-Hosted Live-Blogging. Gigaom. Retrieved from: http://gigaom.com/2010/10/06/scribblelive-cloud-hosted-live-blogging/
  8. ^ "Dragon's Den Pitches - ScribbleLive". Canadian Broadcasting Corporation. Retrieved 2016-03-18. 
  9. ^ Techvibes Newsdesk. (2011). ScribbleLive raises $4 Million from Summerhill Venture Partners. Tech Vibes. Retrieved From: http://www.techvibes.com/blog/scribblelive-raises-4-million-from-summerhill-venture-partners-2011-11-10
  10. ^ Etherington, D. (2013). ScribbleLive Raises $8M To Continue Its Real-Time Media Content Push. "TechCrunch." Retrieved from: http://techcrunch.com/2013/06/19/scribblelive-raises-8m-to-continue-its-real-time-media-content-push/
  11. ^ Retrieved from: http://www.techvibes.com/blog/scribblelive-names-vincent-mifsud-new-ceo-2014-01-23
  12. ^ Burns, M. (2014). ScribbleLive Acquires CoveritLive, Will Still Operate Both Brands. "TechCrunch." Retrieved from: http://techcrunch.com/2014/07/14/scribblelive-acquires-coveritlive-will-still-operate-both-brands/
  13. ^ Demand Media Q3 2014 10-Q Retrieved from: http://ir.demandmedia.com/files/doc_financials/2014/Q3/6b7b8b79-afc4-4113-82e3-4295efe1f779_v001_x76t6k.pdf
  14. ^ Lafferty, J. (2015). Content Marketing Platform ScribbleLive Acquires Appinions. "AdWeek". Retrieved from: http://www.adweek.com/socialtimes/content-marketing-platform-scribblelive-acquires-appinions/618758
  15. ^ Levine, B. (2016). ScribbleLive Buys Visually, Marrying Content Distribution with Content Creation. "Marketing Land." Retrieved from: http://marketingland.com/scribblelive-buys-visually-marrying-content-marketing-with-content-creation-161666
  16. ^ "ScribbleLive acquires SEO company LinkDex". TechCrunch. Retrieved 2016-08-23. 
  17. ^ Ha, A. (2010). ScribbleLive Plans to reinvent the news article. Venture Beat. http://venturebeat.com/2010/09/30/scribblelive-plans-to-reinvent-the-news-article/
  18. ^ McLellan, M. (2010). For live coverage, does your content management system "play nice with others?". Knight Digital Medial Center. http://www.knightdigitalmediacenter.org/leadership_blog/comments/20101112_for_live_coverage_does_your_content_management_system_play_nice_wi/
  19. ^ Campbell, J. (2011). DAM Lowdown: ScribbleLive Brings Real-Time News, KIT digital Adds Another Acquisition. CMS Wire. http://www.cmswire.com/cms/digital-asset-management/dam-lowdown-scribblelive-brings-realtime-news-kit-digital-adds-another-acquisition-010585.php
  20. ^ Matherne, R. (2010). Cloud-Based, Collaborative Content via ScribbleLive. SixEstate. http://sixestate.com/cloud-based-collaborative-content-via-scribblelive/
  21. ^ Foremski, T. (2010). ScribbleLive - Live Media Technologies For Real-Time Newsrooms. Silicon Valley Watcher. http://www.siliconvalleywatcher.com/mt/archives/2010/09/scribblelive_-.php
  22. ^ (2012). Participatory journalism: What to watch in 2012. Gavatar. http://redefiningjournalism.wordpress.com/2012/01/10/participatory-journalism-what-to-watch-in-2012/
  23. ^ Alzner, B. (2015). Scribblelive. Retrieved from http://www.scribblelive.com/blog/2015/06/01/introducing-projects/
  24. ^ Lloyd, J. (2016). ScribbleLive Launches Planning Service for Content Marketing. Retrieved from: http://www.marketingmag.ca/tech/scribblelive-launches-planning-service-for-content-marketing-170641
  25. ^ Janishefski, K. (2016). ScribbleLive Announces Key Updates to Its Engage Product. Retrieved from: http://www.marketwired.com/press-release/scribblelive-announces-key-updates-to-its-engage-product-2120870.htm
  26. ^ McAthy, R. (2011). Al Jazeera still battling 'interference' in Egypt after internet blackout lifted. Journalism.co.uk. http://www.journalism.co.uk/news/al-jazeera-still-battling-interference-in-egypt-after-internet-blackout-lifted/s2/a542597/
  27. ^ Al Jazeera. (2011). Live Messages from Egypt. Al Jazeera. http://blogs.aljazeera.net/middle-east/2011/01/30/live-messages-egypt
  28. ^ Gahran, A. (2011). How Al Jazeera is putting audio updates from Egypt online fast. Knight Digital Media Center. http://www.knightdigitalmediacenter.org/news_blog/comments/20110131_how_al_jazeera_is_putting_audio_updates_from_egypt_online_fast/
  29. ^ McAthy, R. (2011). Al Jazeera still battling 'interference' in Egypt after internet blackout lifted. Journalism.co.uk. http://www.journalism.co.uk/news/al-jazeera-still-battling-interference-in-egypt-after-internet-blackout-lifted/s2/a542597/
  30. ^ Lewis, R. (2011). ScribbleLive helps Reuters report breaking news live. Tech Vibes. http://www.techvibes.com/blog/scribblelive-helps-reuterscom-report-breaking-news-live-2011-03-30