A scrunchie (or scrunchy) is a fabric covered elastic hair tie used to fasten long hair. Large, elaborate styles and diminutive, unassuming forms are available in many different colors, fabrics, and designs. Although scrunchies are most commonly used in hair, they can also be worn around the wrist or ankle as an accessory to enhance an outfit.
Aurora patented the Scünci in 1986, which may be the origin of the style; in 1989 she sold them under the trademark "Rommi". Scrunchies were particularly popular in the 1980s and 1990s, including larger, more elaborate versions. Scrunchies regained popularity in the mid 2010s. Debbie Gibson in particular wore them; Madonna wore a large velvet scrunchie in Desperately Seeking Susan. An episode of Sex and the City mocked the fashion.
- "Scrunchie", Merriam-Webster online.
- Marissa Gold, "Hair Scrunchies, Explained - Scrunchie 101", StyleList, January 28, 2010, archived August 22, 2011.
- Heather Schwedel, "Fight to the Decades: Are We Experiencing an ’80s or ’90s Comeback?", Flavorwire, August 25, 2009.
- Mhairi Graham, "The Scrunchie Revival: AnOther considers the return of that 90's classic - the scrunchie", AnOther, May 29, 2014.
- Sex and the City Episode 78: "Pick-A-Little, Talk-A-Little", HBO, retrieved March 23, 2016.
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