Seagram's Seven Crown

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Seagram's Seven Crown
Seagrams 7 Crown.jpg
Seagram's Seven Crown
American blended whiskey
Type Blended whiskey
Manufacturer Diageo
Proof (US) 80
Related products Crown Royal, Seagram's VO Canadian Whisky

Seagram's Seven Crown, also called Seagram's Seven, is a blended American whiskey produced by Diageo under the Seagram name. Seagram's beverage division was acquired by Diageo, Pernod Ricard, and The Coca-Cola Company in 2000.

Seagram's Seven is typically consumed in a highball in combination with mixers such as ginger ale, cola or lemon-lime soda. Seagram's Seven with 7 Up is known as a "7 and 7". It's also often used as an ingredient in Manhattans. Seagram's Seven has an ABV of 40%.

Sales history[edit]

Seven Crown was popular in the 1970s, but saw a decrease in success along with most whiskeys in the 1980s and 1990s when many consumers left for vodka and rum.[1] The brand sold thirty-two million cases in 1970, but only sold eight million in 1993.

See also[edit]