Seagram's Seven Crown

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Seagram's Seven Crown
Seagrams 7 Crown.jpg
Seagram's Seven Crown
American blended whiskey
TypeBlended whiskey
Alcohol by volume40%
Proof (US)80
Related productsCrown Royal, Seagram's VO Canadian Whisky

Seagram's Seven Crown, also called Seagram's Seven, is a blended American whiskey produced by Diageo under the Seagram name. Seagram's beverage division was acquired by Diageo, Pernod Ricard, and The Coca-Cola Company in 2000.

Seagram's Seven is typically consumed in a highball in combination with mixers such as ginger ale, cola or lemon-lime soda. Seagram's Seven with 7 Up is known as a "7 and 7". It's also often used as an ingredient in Manhattans. Seagram's Seven has an ABV of 40%.

Sales history[edit]

Seven Crown was popular in the 1970s, but saw a decrease in success along with most whiskeys in the 1980s and 1990s when many consumers left for vodka and rum. The brand sold thirty-two million cases in 1970, but only sold eight million in 1993.

See also[edit]


External links[edit]

Official website