Seamless (company)

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Seamless North America LLC
FoundedDecember 1999
FoundersJason Finger
Paul Appelbaum
Todd Arky
Andy Appelbaum
OwnerJust Eat Takeaway
Number of employees
300+ (January 2012)
ParentGrubhub Edit this at Wikidata

Seamless North America LLC (formerly SeamlessWeb) is an online food ordering service that allows users to order food for delivery and takeout from restaurants through their web site or suite of mobile apps.


Seamless logo from 2011 until parent company Grubhub was acquired by Just Eat Takeaway in 2021.

Seamless was launched in 1999 by Jason Finger, Paul Appelbaum, Todd Arky[1][2][3] and Andy Appelbaum as SeamlessWeb, providing companies with a web-based system for ordering food from restaurants and caterers. Starting in 2005, Seamless was made available to the individual users and they currently[when?] partner with over 12,000 restaurants, serve over 4,000 companies, and have over 2,000,000 members in the United States and in London. The service is available for personal orders in New York City, Boston, Philadelphia, Washington, DC, Miami, Chicago, Houston, Austin, Seattle, San Francisco, Los Angeles, and London. They were acquired by Aramark in April 2006. On June 8, 2011, Spectrum Equity Investors made a $50 million minority investment in Seamless and the company was spun out of Aramark into an independent entity.

On June 28, 2011, SeamlessWeb notified their clients they had changed their name to Seamless.

In May 2013, Seamless announced the signing of an agreement to merge with GrubHub, creating a combined company with a higher order volume and improved regional coverage.[4]

On August 9, 2013, Seamless and GrubHub completed their merger and now operate under the name GrubHub, Inc. (formerly known as GrubHub Seamless). The merger resulted in connecting diners with approximately 25,000 restaurants for online and mobile-ordering across the United States and in London. In the first half of 2013, the combined organization processed approximately 130,000 orders per day.[5][6][7]

After Grubhub was acquired by Just Eat Takeaway on June 15, 2021, Seamless' logo was updated.


SeamlessWeb was recognized as the 4th fastest-growing private company in the United States in the 2004 Inc. 500 list.[8] The company had the highest rate of revenue growth among New York state technology companies in the 2005 Deloitte Technology Fast 50 program,[9] and was selected as one of TIME magazine's 50 Coolest Web Sites for 2006.[10]

In August 2009, SeamlessWeb was featured on the MSN web series Cool Runnings. In the episode, entitled "Carving a Niche in Online Food Delivery", host Antonio Neves interviewed key personnel at SeamlessWeb, along with the restaurants and companies they work with, providing insights into how SeamlessWeb began and how it thrived.[11]

Jason Finger, co-founder and long-time CEO, won the 2007 Ernst & Young Entrepreneur of the Year Award for E-Services.[12]

See also[edit]


  1. ^ "Feeding a Need: Todd Arky '98 (EVP of Business Development at Sharebite) finds ways in both the for-profit and nonprofit worlds to help children". NYU Law. December 13, 2019.
  2. ^ Schaal, Dennis (June 17, 2014). "Hotel Concierge ALICE secures funding". Skift.
  3. ^ "BOG #11 Conversations on Life and Business w/ Co-Founder of Seamless, Todd Arky". Bits of Gold. May 28, 2020.
  4. ^ McBride, Sarah (May 2013). "Online takeout companies GrubHub and Seamless to merge". Reuters.
  5. ^ "Seamless North America LLC and GrubHub Inc. Complete Merger". PR Newswire. August 9, 2013.
  6. ^ "Seen & Heard: Another GrubHub Seamless Scheme". Tribeca Citizen. April 6, 2016.
  7. ^ "Why Restaurants Hate GrubHub Seamless". Tribeca Citizen. March 1, 2016.
  8. ^ "Inc. 500 Reveals America's Fastest-Growing". Inc.
  9. ^ "SeamlessWeb Tops Deloitte's New York Technology Fast 50 Ranking of Fastest-Growing Technology Companies". PR Newswire. November 3, 2005.
  10. ^ "50 Coolest Web Sites for 2006". TIME. 2006. Archived from the original on August 19, 2006.
  11. ^ "Carving a Niche in Online Food Delivery". MSN. November 10, 2012. Archived from the original on November 10, 2012.
  12. ^ "The Metropolitan New York Area's Ernst & Young Entrepreneur Of The Year Award Winners Announced". May 28, 2008. Archived from the original on May 28, 2008.

External links[edit]