Sears

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Sears, Roebuck and Co.
TypeSubsidiary
IndustryRetail
Founded1892; 129 years ago (1892)
Chicago, Illinois, U.S.
FoundersRichard Warren Sears
Alvah Curtis Roebuck
Headquarters,
U.S.
Area served
United States
Products
  • Clothing
  • footwear
  • bedding
  • furniture
  • jewelry
  • beauty products
  • appliances
  • housewares
  • tools
  • toys
RevenueDecrease US$13.8 billion (2016)[1]
DecreaseUS$1.448 billion (2016)[1]
Parent
SubsidiariesSee below
Websitesears.com

Sears, Roebuck and Co.,[3] commonly known as Sears, is an American chain of department stores founded by Richard Warren Sears and Alvah Curtis Roebuck in 1892, and reincorporated by Richard Sears and Julius Rosenwald in 1906. Formerly based at the Sears Tower in Chicago and currently headquartered in Hoffman Estates, Illinois, it began as a mail ordering catalog company, then began opening retail locations in 1925, the first in Chicago, Illinois.[4] In 2005 the company was bought by the management of the American big box chain Kmart, which formed Sears Holdings on completion of the merger.

Through the 1980s, Sears was the largest retailer in the United States.[5] In 2018, it was the 31st-largest.[6] After several years of declining sales, Sears's parent company filed for Chapter 11 bankruptcy on October 15, 2018.[7] It announced on January 16, 2019, that it had won its bankruptcy auction, and that a reduced number of 425 stores would remain open, including 223 Sears stores.[8] In 2021, Sears continued store closing procedures with a plan to have 29 stores remaining in operation.[9]

History[edit]

Beginnings[edit]

Julius Rosenwald

In 1863, Richard Warren Sears was born in Stewartville, Minnesota to a wealthy family, which moved to nearby Spring Valley.[10] In 1879, his father died shortly after losing the family fortune in a speculative stock deal.[10] Sears moved across the state to work as a railroad station agent in North Redwood, then Minneapolis.

While in North Redwood, a jeweler refused delivery on a shipment of watches. Sears purchased them and sold them at a low price to the station agents, making a profit. He started a mail-order watch business in Minneapolis in 1886, calling it the R.W. Sears Watch Company. Within the first year, he met Alvah C. Roebuck, a watch repairman. In 1887, Sears and Roebuck relocated the business to Chicago; later that year, the R.W. Sears Watch Company published Richard Sears's first mail-order catalog, offering watches, diamonds and jewelry.

In 1889 Sears sold his business for US$100,000 ($2.9 million today) and relocated to Iowa, planning to be a rural banker.[11] He returned to Chicago in 1892 and established a new mail-order firm, again selling watches and jewelry, with Roebuck as his partner, operating as the A. C. Roebuck watch company. In 1893 they renamed the company Sears, Roebuck, and Co. and began to diversify the product lines offered in their catalogs.

Before the Sears catalog, farmers near small rural towns usually purchased supplies, often at high prices and on credit, from local general stores with narrow selections of goods. Prices were negotiated and relied on the storekeeper's estimate of a customer's creditworthiness. Sears took advantage of this by publishing catalogs offering customers a wider selection of products at clearly stated prices.

By 1894 the Sears catalog had grown to 322 pages, including many new items such as sewing machines, bicycles, sporting goods and automobiles (later produced, from 1905 to 1915, by Lincoln Motor Car Works of Chicago [no relation to the current Ford line]).[12] By 1895 the company was producing a 532-page catalog. Sales were over $400,000 ($11.5 million today) in 1893 and over $750,000 ($23.3 million today) two years later.[13] By 1896, dolls, stoves, and groceries were added to the catalog.

Despite the strong and growing sales, the national Panic of 1893 led to a full-scale recession, causing a cash squeeze and large quantities of unsold merchandise by 1895. Roebuck decided to quit, returning later in a publicity role. Sears offered Roebuck's half of the company to Chicago businessman Aaron Nusbaum, who in turn brought in his brother-in-law Julius Rosenwald, whom Sears owed money. In August 1895 they bought Roebuck's half of the company for $75,000 ($2.3 million today), and that month the company was reincorporated in Illinois with a capital stock of $150,000 ($4.7 million today). The transaction was handled by Albert Henry Loeb of Chicago law firm Loeb & Adler (now Arnstein & Lehr); copies of the transaction are still displayed on the firm's walls.[14]

Early 20th century[edit]

Sears and Rosenwald got along well with each other, but not with Nusbaum; they bought him out for $1.3 million in 1903 ($37.4 million today).[15] Rosenwald brought to the mail-order firm a rational management philosophy and diversified product lines: dry goods, consumer durables, drugs, hardware, furniture, and nearly anything else a farm household could desire.

Sales continued to grow rapidly, and the prosperity of the company and their vision for greater expansion led Sears and Rosenwald to take the company public in 1906, with a stock placement of $40 million ($1.2 billion today). They had to incorporate a new company in order to bring the operation public; Sears and Rosenwald established Sears, Roebuck and Company with the legal name Sears, Roebuck and Co., in the state of New York, which effectively replaced the original company.[16] The current company inherits the history of the old company, celebrating the original 1892 incorporation, rather than the 1906 revision, as the start of the company.

Sears's successful 1906 initial public offering (IPO) marks the first major retail IPO in American financial history and represented a coming of age, financially, of the consumer sector.[17] The company traded under the ticker symbol S and was a component of the Dow Jones Industrial Average from 1924 to 1999.

In 1906, Sears opened its catalog plant and the Sears Merchandise Building Tower in Chicago's West Side.[18] The building was the anchor of what would become the massive 40-acre (16 ha) Sears, Roebuck and Company Complex of offices, laboratories and mail-order operations at Homan Avenue and Arthington Street. The complex served as corporate headquarters until 1973 when the Sears Tower was completed and served as the base of the mail-order catalog business until 1993.

By 1907, under Rosenwald's leadership as vice president and treasurer, annual sales of the company climbed to roughly $50 million ($1.4 billion today). Sears resigned the presidency in 1908 due to declining health, with Rosenwald named president and chairman of the board and taking on full control.[19]

In 1910, Sears acquired the David Bradley Plow company. This acquisition would lead to the manufacturing of riding mowers, chainsaws, tillers, etc. in the Bradley Illinois factory.[20]

The company was badly hurt during 1919–21 as a severe depression hit the nation's farms after farmers had over-expanded their holdings. To bail out the company, Rosenwald pledged $21 million ($0.3 billion today) of his personal wealth in 1921.[21] By 1922, Sears had regained financial stability.

Boom years[edit]

Store in Raleigh, North Carolina (circa 1952)
The Sears Tower, now the Willis Tower

As the nation urbanized, Sears's business model faced competition from city department stores. The mail-order market was based on rural America, with a slow-growing population and far less spending power than urban America. Rosenwald decided to shift emphasis to urban America and brought in Robert E. Wood to take charge. Rosenwald oversaw the design and construction of the firm's first department store, built on land within the Sears, Roebuck, and Company Complex. The store opened in 1925. In 1924, Rosenwald resigned the presidency, but remained as chairman until his death in 1932; his goal was to devote more time to philanthropy.[22]

The first Sears retail stores were pioneering and broke the conventions of the time in three ways: their location away from main shopping districts, their innovative store design, and their unconventional product mix and retailing practices.

The first store opened on February 2, 1925[23] as an experiment in the North Lawndale Sears, Roebuck and Company Complex. Despite its remote location on the outskirts of Chicago, its success led to dozens of further openings across the country, many in conjunction with the company's mail-order offices,[24] typically in lower-middle-class and working-class neighborhoods far from the main downtown shopping district. This was considered highly unconventional at a time when shopping was concentrated in downtowns, but through World War II, there was an extensive streetcar network in Chicago and other US cities. However, rapidly increasing car ownership and the brand's huge popularity helped attract customers.[25]

Many stores at this time were designed by architect George C. Nimmons and his firms. The three-dimensional modeling of form, in other words, an architecture driven by merchandising needs, rather than the desired outer appearance determining the building's form, made the stores excellent examples of the modern architecture of the time – styles made famous by Bertram Goodhue and Eliel Saarinen.[24][25]

Its stores were oriented to motorists—set apart from existing business districts amid residential areas occupied by their target audience; had ample, free, off-street parking; and communicated a clear corporate identity. In the 1930s, the company designed fully air-conditioned, "windowless" stores such as Sears-Pico in Los Angeles, which was the first to have an open plan selling floor (instead of breaking up the floor into discrete sections).[24]

Sears was also a pioneer in creating department stores that catered to men as well as women, especially with lines of hardware and building materials. It deemphasized the latest fashions in favor of practicality and durability and allowed customers to select goods without the aid of a clerk. In 1933 Sears issued the first of its Christmas catalogs known as the "Sears Wishbook", a catalog featuring toys and gifts, separate from the annual Christmas Catalog. From 1908 to 1940, it included ready-to-assemble Sears Catalog Home kit houses.[26]

The Sears catalog became known in the industry as "the Consumers' Bible".[27] The company sold to foreign customers, such as after the American occupation of Greenland in World War II when locals ordered from catalogs left by soldiers.[28] Novelists and story writers often portrayed the importance of the catalog in the emotional lives of rural folk. The catalog also entered the language, particularly of rural dwellers, as a euphemism for toilet paper, as its pages could be torn out and used as such.[29] In addition, for many rural African-Americans, especially in areas dominated by Jim Crow racial segregation, the Sears Catalogue was a vital retail alternative to local white-population-dominated stores, bypassing the stores' frequent intention to deny them fair access to their merchandise.[30]

Sears opened its first store in Mexico City in 1947; the Mexican stores would later spin off into Sears Mexico, which in 2020 operated more than 90 stores across Mexico.[31] In July 2021, it was announced that Sears Mexico is considering renaming it stores to distance itself from its failing former parent in the United States.[32]

From the 1920s to the 1950s, Sears built many urban department stores in the U.S., Canada, and Mexico (apart from, but not far from, existing central business districts), and they overshadowed the mail-order business. Following World War II, the company expanded into suburban markets and malls. In 1959, it had formed the Homart Development Company for developing malls. Many of the company's stores have undergone major renovations or replacement since the 1980s. Sears began to diversify in the 1930s, creating Allstate Insurance Company in 1931 and placing Allstate representatives in its stores in 1934. Over the decades it established major national brands, such as Kenmore, Craftsman, DieHard, Silvertone, Supertone, and Toughskins.

Sears reached its pinnacle in the 1970s.[33] In 1974, Sears completed the 110-story Sears Tower in Chicago, which became the world's tallest building, a title it took from the former World Trade Center towers in New York. Sears moved to the new Prairie Stone Business Park in Hoffman Estates, Illinois, between 1993 and 1995.[34] The Sears Centre is a 10,001-seat multi-purpose arena located in Hoffman Estates adjacent to the Prairie Stone campus.[35] Even though its naming rights to the building expired in 2003, the Sears Tower remained named as such until early 2009, when London-based insurer Willis Group Holdings, Ltd., was given the building's naming rights to encourage them to occupy the building.[36]

Decline[edit]

In the 1980s, the company began to diversify into non-retail entities such as buying Dean Witter and Coldwell Banker in 1981. In 1984, Prodigy was launched as a joint venture with IBM, and the Discover credit card was introduced in 1985. All of this distracted management's attention away from the core retail business and allowed the competition to gain significant ground, culminating with Walmart surpassing Sears as the largest retailer in America in 1990.[33]

In the 1990s, the company began divesting itself of many non-retail entities, which were detrimental to the company's bottom line. Sears spun off its financial services arm which included brokerage business Dean Witter Reynolds and Discover Card. It sold its mall building subsidiary Homart to General Growth Properties in 1995.[37] Sears later acquired hardware chain Orchard Supply Hardware in 1996 and started home improvement store The Great Indoors in 1997.[38]

The cost of distributing the once highly influential general merchandise catalog became prohibitive; sales and profits had declined. The company discontinued the catalog in 1993. It dismissed 50,000 workers who had filled the orders. This was before the internet became an effective tool. With the advantage of hindsight, the timing was poor; Sears already had in place what it took Amazon years to achieve.[33]

In 1992, California successfully sued the company for falsely finding things wrong with automobiles in for repair for other reasons.[39] In 1997, criminal charges were made.[40][41] In 1998, Sears announced it had sold the remnants of Western Auto (which it had acquired in 1988) to Roanoke-based Advance Auto Parts. The business deal was not quite what experts in the after-market automotive industry expected. Specifically, in return, Sears, Roebuck became "one of the largest shareholders" after obtaining a 40% stake in Advance Auto Parts, and by merging their two store networks, which included Western Auto's wholesale and retail operations. More precisely, the existing store network of Advance Auto Parts, comprising 915 stores in 17 U.S. states, merged with 590 U.S.-based Parts America Stores in addition to 40 Western Auto stores in the Commonwealth of Puerto Rico. In 1997, Sears sold 85% of its Mexico affiliate to Grupo Carso. Sears Holdings continues to produce specialty catalogs and reintroduced a smaller version of the Holiday Wish Book in 2007.

In 2003, Sears sold its U.S. retail credit card operation to Citibank.[42] The remaining card operations for Sears Canada were sold to JPMorgan Chase in August 2005.[43] In 2003, Sears opened a new concept store called Sears Grand. Sears Grand stores carry everything that a regular Sears carries, and more. Sears Grand stores are about 175,000 to 225,000 square feet (16,300 to 20,900 m2).

On November 17, 2004, Kmart Holdings Corporation announced it was going to acquire Sears, Roebuck, and Co. for $11 billion after Kmart completed its bankruptcy.[44] As a part of the acquisition, Kmart Holding Corporation along with Sears, Roebuck, and Co. was transformed into the new Sears Holdings Corporation. The new company started trading on the NASDAQ stock exchange as SHLD; Sears sold its single-letter ticker symbol 'S' in the New York Stock Exchange it had held since 1910 to Sprint Corporation.[45] The new corporation announced that it would continue to operate stores under both the Sears and Kmart brands. In 2005, the company began renovating some Kmart stores and converting them to the Sears Essentials format, only to change them later to Sears Grands.[46] The combined company's profits peaked at $1.5 billion in 2006.

By 2010, the company was no longer profitable; from 2011 to 2016, the company lost $10.4 billion. In 2014, its total debt ($4.2 billion at the end of January 2017) exceeded its market capitalization ($974.1 million as of March 21, 2017).[47] Sears declined from more than 3,500 physical stores to 695 US stores from 2010 to 2017.[48] Sales at Sears stores dropped 10.3 percent in the final quarter of 2016 when compared to the same period in 2015.[49]

Sears spent much of 2014 and 2015 selling off portions of its balance sheet; namely, Lands' End and its stake in Sears Canada, one of the biggest e-commerce players in Canada, with C$505 million in sales in 2015—more than Walmart and others who had begun pushing aggressively into online sales, such as Canadian Tire.[50] Sears stated that the company was looking to focus on becoming a more tech-driven retailer. Sears's CEO and top shareholder said the sell-off of key assets in the last year had given the retailer the money it needs to speed up its transformation.[50] Sears Holdings had lost a total of US$7 billion in the four years to 2015. In part, the retailer was trying to curb losses by using a loyalty program called Shop Your Way.[50] Sears believed the membership scheme would enhance repeat business and customer loyalty in the long term.[50]

Lampert also concluded an arrangement that sold the Craftsman brand to Stanley Black & Decker Inc. for approximately US$900 million.[51] In October 2017, Sears and appliance manufacturer Whirlpool Corporation ended their 101-year-old association, reportedly due to pricing issues, although Whirlpool continued supplying Sears with Kenmore-branded appliances.[52] In May 2018, Sears announced it had formed a "special committee" to explore the sale of Kenmore.[53]

Bankruptcy and current operations[edit]

On September 24, 2018, the retailer's CEO warned that the company was "running out of time" to salvage its business.[54] Sears Holdings filed for Chapter 11 bankruptcy on October 15, 2018, ahead of a $134 million debt payment due that day.[55] On November 23, 2018, Sears Holdings released a list of 505 stores, including 266 Sears stores, that were for sale in the bankruptcy process while all others would hold liquidation sales.[56]

On January 16, 2019, Sears Holdings announced it would remain open after Lampert won a bankruptcy auction for the company with an offer to keep about 400 stores open.[8] On February 7, 2019, a bankruptcy judge approved a $5.2 billion plan by Sears's chairman and biggest shareholder to keep the business going. The approval meant roughly 425 stores, including 223 Sears stores, and 45,000 jobs would be preserved.[57]

A closed Sears store at Stones River Town Centre, in Murfreesboro, Tennessee in April 2019, with signage still intact. The store closed earlier that year on February 11th.

In April 2019, Sears announced the opening of three new stores with a limited set of merchandise under the name Sears Home & Life.[58] Also that month, Sears closed its store at Windward Mall in Kaneohe, Hawaii, and its store at Oakbrook Center in Oak Brook, Illinois, making it the first post-bankruptcy closure for the brand since being bought by ESL.[59][60]

On June 3, 2019, the company announced that Transform Holdco would acquire Sears Hometown & Outlet Stores. As per deal, it might need to divest its Sears Outlet division to gain approval.[61] On August 6, 2019, it was announced that 26 stores, including 21 Sears stores, including the last Sears store in Alabama, at Riverchase Galleria in Hoover, and the last Sears store in West Virginia, at Huntington Mall in Barboursville, would be closing in October with plans to "accelerate the expansion of our smaller store formats which includes opening additional Home & Life stores and adding several hundred Sears Hometown stores after the Sears Hometown and Outlet transaction closes."[62] On August 31, 2019, it was announced that Transform would close an additional 92 stores, including 15 Sears stores, by the end of 2019. 100 more stores closed by January 2020.[63] 51 Sears stores were closed in February 2020.[64] More stores continued to close throughout 2020 and 2021, including the last Sears store in the company's home state of Illinois at Woodfield Mall where it is expected to close by November 14, 2021. At the time of the announcement, it continued to operate less than 35 Sears and 22 Kmart locations.[65]

Near the end of 2019, Sears sold the brand name DieHard to Advance Auto Parts for $200 million.[66]

Corporate affairs[edit]

[edit]

Sponsorships[edit]

Before the company filed for bankruptcy, Sears had sponsored many entertainment and sporting events.

From 2006 until 2020, the company had the naming rights to an 11,000-seat multi-purpose family entertainment, cultural and sports center in Hoffman Estates that was previously known then as the Sears Centre but has since been renamed the Now Arena.[67]

The company sponsored the television series Extreme Makeover: Home Edition.[citation needed] The company also underwrote the PBS television series Mister Rogers' Neighborhood, under the name The Sears-Roebuck Foundation from the show's premiere in 1968 until 1992.[citation needed]

The company sponsored, through the Sears Auto Centers, the Formula Drift Darren McNamara Sears/Falken Saturn Sky drift car.[citation needed] It sponsored the NASCAR Truck Series, using the Craftsman brand as the title sponsor, from the series' inception in the 1995 NASCAR SuperTruck Series presented by Craftsman to the 2008 season, when the agreement ended.[68][dead link] It sponsored the #10 Gillett Evernham Motorsports car of Scott Riggs for the September 2, 2007, running of the Sharp AQUOS 500 at California Speedway through its Sears Auto Center branch.[citation needed] However, Riggs failed to qualify for the event. In 2016, Craftsman became the title sponsor of the World Racing Group, World of Outlaws Sprint car racing series.[69][failed verification]

Employee relations[edit]

Sears building in the Edificio La Nacional building in Mexico City, across from the Palacio de Bellas Artes

Sears has struggled with employee relations. One notable example was the shift in 1992 from an hourly wage based on longevity to a base wage (usually between US$3.50 and US$6 per hour) and commissions ranging from 0.5% to 11%. Sears claimed the new base wage, often constituting a substantial (up to 40%) cut in pay, was done "to be successful in this highly competitive environment".[70]

In early October 2007, Sears cut commission rates for employees in some departments to between 0.5% and 4% but equalized the base wage across all Home Improvement and Electronics departments. In 2011, commission rates on non-base items were cut by 2% in the electronics department. In late 2009, the commission on sales of "base items" from the electronic department was cut to 1%. As of 2017, appliances is the only remaining department where compensation is based entirely on commission. Other departments give a base pay plus commission. In many stores, jewelry department associates receive a low base salary with 1% commission on their sales.

In March 2019, Sears claimed that it was ending life insurance benefits for an undisclosed number of its 90,000 retirees. A few months earlier the company handed out over $25 million in bonuses to executives.[71] This key Sears Retiree Benefit was worth between $5,000 and $15,000 for most of the pool (29,000) of eligible retired employees.[72]

In May 2019, former Sears Holdings chairman and CEO Eddie Lampert, months after purchasing the remains of Sears from the holding company, threatened not to pay out the $43 million in pension payments[73] owed to 90,000 former Sears and Kmart employees and retirees.[74] A Forbes editorial pointed out that Steven Mnuchin, Secretary of the Treasury, was a board member of Sears Holding until 2016, and was, at the time, one of three directors of the Pension Benefit Guaranty Corporation, which manages administration of pensions for defunct or bankrupt businesses.[75]

Gallery[edit]

See also[edit]

References[edit]

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  73. ^ Business, By Chris Isidore, CNN (May 29, 2019). "Sears' owner wants to get out of paying $43 million in severance to former employees | CNN Business". CNN.
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Further reading[edit]

  • Chang, Myong-Hun, and Joseph E. Harrington Jr. "Organizational structure and firm innovation in a retail chain." Computational & Mathematical Organization Theory 3.4 (1998): 267–288. compares Sears's Robert E. Wood with Montgomery Ward's Sewell Avery online[dead link]
  • Creswell, Julie (August 11, 2017). "The Incredible Shrinking Sears". The New York Times. ISSN 0362-4331.
  • Emmet, Boris, and John E Jeuck. Catalogs and Counters: A History of Sears, Roebuck, and Company (1950), the standard scholarly history
  • Israel, Fred L. 1897 Sears, Roebuck, and Co Catalogue 100th Anniversary Edition, Philadelphia: Chelsea House Publishers, 1968.
  • Katz, Donald R. The Big Store: Inside the Crisis & Revolution at Sears (1987)
  • Worthy, James C. Shaping An American Institution: Robert E. Wood and Sears, Roebuck (1986)

External links[edit]