Sears Hometown and Outlet Stores

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Sears Hometown and Outlet Stores Inc.
FoundedApril 23, 2012; 6 years ago (2012-04-23)
Key people
Will Powell (CEO)
Revenue$1.719 billion (2017) [1]
SubsidiariesSears Appliance and Hardware, Sears Home Appliance Showrooms, Sears Hometown and Sears Outlet

Sears Hometown and Outlet Stores Inc. is an American retail company that sells home appliances, lawn and garden equipment, apparel, mattresses, sporting goods and tools.[2][3] The company has four subsidiary store formats: Sears Hometown, Sears Outlet, Sears Hardware and Appliance, and Sears Home Appliance Showrooms.[4] Sears Hometown and Outlet Stores is based in Hoffman Estates, Illinois.[5] Sears Hometown and Outlet Stores was founded on April 2012.[5] The company was spun off from Sears Holdings in 2012.[4][6] As of December 2018 Sears Hometown and Outlet Stores and its independent dealers and independent franchisees operated a total of 722 stores across all 50 states.


Sears Holdings spun off Sears Hometown and Outlet Stores in 2012 to attempt to restore profitability and raise shareholder confidence.[7] Sears Holdings spun off more than 1,100 Hometown and 122 outlet stores.[8] Hometown stores are small hardware and appliance stores operated by independent retailers.[8] Outlet stores sell Sears merchandise at discount.[8] Outlet stores are approximately 18,000 square feet and equipped with items such as home appliances, lawn and garden equipment, apparel, mattresses, sporting goods and tools.[2] Outlet stores sell discontinued, used, cosmetically blemished or reconditioned merchandise with new parts.[2][9]

Sears Hometown and Outlet Stores partnered with the National Volunteer Fire Council in November 2013 to raise money for local fire departments.[10] The objective of the campaign was to provide firehouses with funds to improve resources for training, equipment, and financial support.[10]

On October 15, 2018, Sears Holdings filed for Chapter 11 bankruptcy protection; Sears Hometown and Outlet Stores was not affected due to having been spun off from Sears since 2012.[11]


Year Revenue
in thousands USD$
Net income
in thousands USD$
Total Assets
in thousands USD$
Employees Stores
2013 2,453,606 60,080 785,803 4,935 1,245
2014 2,421,562 35,550 847,185 4,485 1,260
2015 2,356,033 −168,805 645,722 3,634 1,260
2016 2,287,788 −27,261 633,833 4,053 1,160
2017 2,070,056 −131,919 468,426 3,600 1,020
2018 1,719,951 −95,057 412,688 2,962 900


Sears Hometown Store[edit]

Sears Hometown stores are independently owned stores that sell Sears merchandise.[12] In 2013, 70–80% of Hometown stores were independently owned.[12] Formerly Sears Dealer Stores, they are a chain of smaller stores that operate as a store where the proprietor owns or leases the real estate while Sears Hometown and Outlet Stores handles the marketing and owns the inventory, and there are no franchising fees levied against the store proprietor. These stores are usually located in smaller markets that do not support full-sized Sears. They are signed as Sears and are usually free-standing or located in strip malls. They primarily concentrate on hardware, appliances and lawn-and-garden supplies. Most of Hometown Stores carry Sears brand products, such as Kenmore, Craftsman, and DieHard, as well as a wide assortment of other national brands. Primarily independently owned and averaging 8,500 square feet, Hometown Stores are designed to serve customers within their local communities.

Sears Outlet Store[edit]

A Sears Outlet store near Portland, Oregon, in 2017

An outlet version of Sears department stores located in various retail locations across the U.S., as well as online. The stores sell appliances, apparel, mattresses, sporting goods, tools, and lawn and garden equipment. Sears Outlet provides in-store and online access to new, one-of-a-kind, out-of-carton, discontinued, obsolete, used, reconditioned, overstocked, and scratch-and-dented merchandise at a discounted price (at twenty to sixty percent off regular retail price) [13][14] Each store, on average, is larger than 18,000 square feet in size.[15]

In 1968, Sears opened a surplus store in Kansas City. In 1994, the surplus stores were renamed to Sears Outlet.[16] In 1995, Sears Outlet restructured in order to manage repairs and product distribution from a centralized location. To do this, they established a series of facilities known as Outlet Repair and Distribution Centers. In 2015, there were 22 of these centers in operation. In 2008, apparel was introduced to Sears Outlet stores and served as a liquidation outlet for Lands' End. In 2009, was launched as an e-commerce platform allowing customers to purchase items online and in 2011, nationwide delivery was offered.[citation needed]

In 2012, Sears Hometown and Outlet Stores was spun off from Sears Holdings.[17][18] At the time of the separation, there were 122 Sears Outlet Stores in operation.[19][20] As of February 1, 2014, Sears Outlet stores have expanded its operations to 143 locations.[21] The majority of Sears Outlet stores are company-operated (115) and 28 Sears Outlet stores are locally owned and operated by franchisees.[22] Sears Hometown and Outlet Stores initiated a program to franchise Sears Outlet stores in 2012. In 2013, home appliances made up 78% of Sears Outlet's sales revenue and total revenue from Sears Outlet stores was $610 million.[22] In 2014, Sears Outlet partnered with the Make-A-Wish Foundation to support children with life-threatening conditions.[23] As of December 2018 123 Outlet Stores are listed as being open on the website. [24]

Sears Home Appliance Showroom[edit]

Home appliance showrooms display merchandise in-stores. The stores have an internet kiosk where customers are able to view similar products, price match, and order products not available in the store. Averaging 5,000 square feet with a primarily appliance showroom design [25][26] As of December 2018 28 stores are listed as open on the website.

Sears Appliance and Hardware Store[edit]

Sears appliance and hardware stores are hardware stores that carry the entire line of Sears hardware and appliances. As of February 2019, 13 stores were still in operation.[24] Hardware Stores, averaging nearly 28,000 square feet in size, are primarily located in suburban markets and are neighborhood stores designed to conveniently serve local customers.


Sears Hometown and Outlet Stores received the Customer Engagement award from the online publication Retail TouchPoints for their interactive in-store campaign.[27]


  1. ^ "Sears Hometown and Outlet Stores, Inc".
  2. ^ a b c Joseph S. Pete (2014-04-15). "New owners buy Sears Outlet Store in Portage". Northwest Indiana Business. Retrieved 2014-08-17.
  3. ^ "Worth noting in business: Sears Outlet store opens on White Lane". The Bakersfield Californian. 2014-02-10. Retrieved 2014-08-17.
  4. ^ a b Damon Scott (2014-01-30). "Sears Outlet store coming to ABQ's Westside". Albuquerque Business First. Retrieved 2014-08-17.
  5. ^ a b "Sears Hometown and Outlet Stores Inc". Retrieved 2014-08-17.
  6. ^ Alexandr Oleinic (2014-04-21). "Edward Lampert Buys More Shares of Sears Hometown and Outlet Stores Inc (SHOS)". Retrieved 2014-08-17.
  7. ^ "Sears files to spin off Hometown, Outlet stores". Crain's Chicago Business. 2012-08-13. Retrieved 2014-08-17.
  8. ^ a b c Corilyn Shropshire (2012-09-08). "Sears to spin off Hometown, Outlet stores Tuesday". Chicago Tribune. Retrieved 2014-08-17.
  9. ^ Karen Smith Wlech (2013-09-06). "Sears announces plan for outlet store in Summit Shopping Center". Retrieved 2014-08-17.
  10. ^ a b "Sears Hometown and Outlet Stores, Inc. Launches "Salute to Local Heroes" Charity Campaign to Support First Responders". 2013-11-22. Retrieved 2014-08-17.
  11. ^ Eastman, Tom. "Bankruptcy filing won't impact Sears Hometown stores". The Conway Daily Sun. Retrieved 2018-11-18.
  12. ^ a b Lou Singer (2013-09-24). "A Sears Hometown Store Succeeds at Penfield's Panorama Plaza". Retrieved 2014-08-17.
  13. ^ Jon Chavez (2014-02-07). "Sears Outlet store will relocate to Airport Hwy. Retailer plans to reopen at new site on April 4". The Blade. Retrieved 2014-08-17.
  14. ^ "Worth noting in business: Sears Outlet store opens on White Lane". 2014-02-10. Retrieved 2014-11-19.
  15. ^ "New Sears Outlet Store Opens in Queens Village". 2015-05-26. Retrieved 2015-06-03.
  16. ^ "Sears Hometown And Outlet Stores Inc Works With Yotpo To Help Customers' Decision-Making Process". Retrieved 2015-09-08.
  17. ^ "Sears To Spin Off Hometown, Outlet Stores Into Separate Company". 2012-08-14. Retrieved 2014-11-19.
  18. ^ "Sears files to spin off Hometown, Outlet stores". 2012-08-13. Retrieved 2014-11-19.
  19. ^ Jennifer Booton (2012-08-13). "Sears' Hometown Stores to File for IPO". Retrieved 2014-11-19.
  20. ^ Corilyn Shropshire (2012-09-08). "Sears to spin off Hometown, Outlet stores Tuesday". Retrieved 2014-11-19.
  21. ^ "Retail Therapy: Sears Outlet store coming to Fayetteville". 2014-07-11. Retrieved 2014-11-19.
  22. ^ a b "Sears Hometown and Outlet Stores, INC". 2014-02-01. Retrieved 2014-11-19.
  23. ^ "Sears Hometown and Outlet Store Formats Partner With Make-A-Wish". 2014-11-21. Retrieved 2015-06-02.
  24. ^ a b "Sears Hardware Stores Store List". Sears Hardware Stores. Retrieved 2018-01-11.
  25. ^ Candice Hudson. "New Sears home appliance showroom in Westlake now open". Retrieved 2014-08-17.
  26. ^ "About Sears Home Appliance Showrooms". Retrieved 2017-06-02.
  27. ^ "Sears Hometown and Outlet Stores Receives Customer Engagement Award". Home Furnishing News. 2014-01-14. Retrieved 2014-08-17.

External links[edit]