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SeatGuru (operated by TripAdvisor)
Subsidiary, Limited Liability Company
Industry Travel Website
Founded October 2001
Headquarters Newton, Massachusetts
Parent TripAdvisor
Website is a website that features aircraft seat maps, seat reviews, and a color-coded system to identify superior and substandard airline seats. It also features information about in-flight amenities and airline specific information regarding Check-in, Baggage, Unaccompanied Minors and Traveling with Infants and Pets.


A sample SeatGuru seating chart, that of a Qantas 747-400.

In October 2001, frequent business traveler Matthew Daimler launched Each seat is color-coded, with green being a "good seat", red being a "poor seat", and yellow being a "be aware" seat, meaning that there is some information that you should know about the seat (less legroom, etc.). Since then, SeatGuru has expanded to more than 700 aircraft seatmaps from more than 95 different airlines.

In August 2003, was incorporated in Seattle, WA, following the launch of Google's AdSense program. The AdSense advertising platform helped SeatGuru monetize its website traffic. In March 2007, SeatGuru was purchased by Expedia and later spun off with TripAdvisor.



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