James in 2018
Sebastian Richard Edward Cuthbert James
11 March 1966
Great Ormond Street Hospital
|Alma mater||Magdalen College, Oxford|
|Title||CEO, Boots UK|
|Spouse(s)||Anna James (née Gregory)|
|Children||3 sons and 1 daughter|
Early life and education
The son of Christopher James, 5th Baron Northbourne, he was educated at Eton College and Magdalen College, Oxford, where he was a member of the Bullingdon Club with former Conservative Prime Minister David Cameron, and Boris Johnson. He is a family friend of David Cameron. The two were on holiday together in Italy in August 2011 when Cameron had to return to deal with the London riots. James was given a job in government on 5 July 2010, by Education Secretary Michael Gove, reviewing state school spending. He earned an MBA from INSEAD in 1991.
James started his career at Bain & Co, including being project leader with focus on retail and investment banking systems and transaction management. He has served as the Chief Executive of Synergy Insurance Services Limited and as strategy director responsible for developing and implementing the turnaround strategy at Mothercare.
James was appointed CEO of Dixons Carphone on 6 August 2014 following the merger of Dixons Retail with Carphone Warehouse. He was recognised as the mobile industry person of the year for his achievements with the merger. 
In January 2018, James resigned as CEO of Dixons Carphone, to run Boots UK, "in a surprise move days before it updates the City on its Christmas trading performance", and was succeeded by Alex Baldock, who had been CEO of the online retailer Shop Direct since 2012.
James married Anna Gregory in August 1998, and they have four children.
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- "Business interview: Seb James - the selfie-loving boss with plans to nurse Boots back to health". The Evening Standard. Retrieved 25 May 2011.
- Michael Gove, Education Secretary (5 July 2010). "Education Funding". Parliamentary Debates (Hansard). UK: House of Commons. col. 49.
- url=https://www.londoncouncils.gov.uk/node/1050%7Ctitle=The James Review of Education Capital Spending
- ‘JAMES, Hon. Sebastian Richard Edward Cuthbert’, Who's Who 2014, A & C Black, an imprint of Bloomsbury Publishing plc, 2014; online edn, Oxford University Press, 2013
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- "Dixons and Carphone Warehouse announce £3.8bn merger - BBC News". Bbc.co.uk. Retrieved 10 August 2015.
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- "Officer Profile | Reuters.co.uk". Uk.reuters.com. Retrieved 10 August 2015.
- Slawson, Nicola (20 January 2018). "Dixons Carphone CEO will step down to run chemist chain Boots". the Guardian. Retrieved 20 January 2018.
- Editorial, Reuters. "Dixons Carphone CEO James quits for job at Boots". reuters.com. Retrieved 20 January 2018.
| Managing Director of Boots UK
September 2018 -