Sebastian Richard Edward Cuthbert James
11 March 1966
Great Ormond Street Hospital
|Alma mater||Magdalen College, Oxford|
|Title||CEO, Boots UK|
|Children||3 sons and 1 daughter|
Early life and education
The son of Christopher James, 5th Baron Northbourne, he was educated at Eton College and Magdalen College, Oxford where he was a member of the Bullingdon Club with David Cameron and Boris Johnson. He earned an MBA from INSEAD in 1991.
James started his career at Bain & Co, including being project leader with focus on retail and investment banking systems and transaction management. He has served as the Chief Executive of Synergy Insurance Services Limited and as strategy director responsible for developing and implementing the turnaround strategy at Mothercare.
James was appointed CEO of Dixons Carphone on 6 August 2014 following the merger of Dixons Retail with Carphone Warehouse. He was recognised as the mobile industry person of the year for his achievements with the merger. 
In January 2018, James resigned as CEO of Dixons Carphone, to run Boots UK, "in a surprise move days before it updates the City on its Christmas trading performance", and will be succeeded by Alex Baldock, who has been CEO of the online retailer Shop Direct since 2012.
- "Sebastian James: Executive Profile & Biography - Businessweek". Investing.businessweek.com. Retrieved 10 August 2015.
- "Cameron's cronies: The Bullingdon Club's class of '87". The Independent. Retrieved 8 May 2014.
- ‘JAMES, Hon. Sebastian Richard Edward Cuthbert’, Who's Who 2014, A & C Black, an imprint of Bloomsbury Publishing plc, 2014; online edn, Oxford University Press, 2013
- "Executive Profile". Business Week. Retrieved 15 May 2014.
- "Dixons and Carphone Warehouse announce £3.8bn merger - BBC News". Bbc.co.uk. Retrieved 10 August 2015.
- "Sebastian James : Power50 2015 profile". Mobiletoday.co.uk. 4 June 2015. Retrieved 10 August 2015.
- "MOVES-Direct Line Insurance Group appoints Sebastian James to its board | Reuters". Uk.reuters.com. 28 August 2014. Retrieved 10 August 2015.
- "Officer Profile | Reuters.co.uk". Uk.reuters.com. Retrieved 10 August 2015.
- Slawson, Nicola (20 January 2018). "Dixons Carphone CEO will step down to run chemist chain Boots". the Guardian. Retrieved 20 January 2018.
- Editorial, Reuters. "Dixons Carphone CEO James quits for job at Boots". reuters.com. Retrieved 20 January 2018.