See Tickets

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See Group Ltd
See Tickets
Way Ahead Records
Way Ahead Group
Industry Live Entertainment
Ticketing systems
Ticket retail and distribution
Founded Way Ahead Records, Nottingham
Headquarters Nottingham, United Kingdom
Area served
Key people
Rob Wilmshurst (CEO)
Products Live event tickets, ticket technology and systems
Revenue £296 million (2016 gross sales)
£11 million (2016)
£9.5 million (2016)
Parent Vivendi Village
(Vivendi SA)
Subsidiaries See Tickets USA
Systems Division 360

See Tickets is the trading name of an international ticketing services company owned by Vivendi SA. See Tickets' head office is on Upper Parliament Street in Nottingham. It also has offices in London, Los Angeles, Madrid, Berlin, Amsterdam, Groningen and Antwerp.


The business started as Way Ahead Records in the 1980s, a Nottingham-based record shop which began selling concert tickets in the 1990s. It began trading as See Tickets in 2004 following an acquisition by The Really Useful Group and Bridgepoint Capital.

Since 2011, See has been a wholly owned subsidiary of Vivendi SA, a Paris-based international integrated media and content group, employing more than 50,000 staff globally with revenues in excess of €29 billion in 2010.(2)

In December 2014, See opened its first US office in Los Angeles, California. See expanded its US presence in June 2016, after its parent company Vivendi acquired ticket agency Flavorus from SFX Entertainment for $4 million, now rebranded as See Tickets.(3)

In April 2018, See again expanded by acquiring LiveStyle's Netherlands-based online ticketing service, Paylogic. As part of the deal, See Tickets US will ticket LiveStyle's US-based events such as; Electric Zoo, Life in Color, Sunset Music Festival, and Spring Awakening.[1]

They have also recently opened satellite offices in Berlin and Madrid.


Today, See retails and distributes tickets for music, festival, theatre, sport, comedy and lifestyle events working with more than 5,000 clients globally. Notably, the business sold all 150,000 tickets for the 2015 Glastonbury Festival in 29 minutes.[1]

See's client list includes event promoters, festivals and venues such as: Universal Music Group, Glastonbury Festival, S.J.M. Concerts, BBC, Royal Horticultural Society, Louis Vuitton, Kilimanjaro Live, Alexandra Palace, Kew Gardens and Boardmasters Festival.

See also owns Ltd a ticketing software house which provides the SeeThreeSixty ticketing and event management software to football clubs including Manchester City, Lord's Cricket Ground and Reading. The buy out took place in 2007.

In 2017, See launched "Fan-to-Fan", an ethical secondary ticket re-sale platform that allowed customers to only sell their tickets online via See at face value or less.[2] See does not tout tickets and is a founding member of the Fanfair Alliance a collection of ticket businesses, managers, venues and agents opposed to ticket touting.

In 2017, See also launched "Fan Share" an innovative system to allow customers to earn rewards from event organisers for assisting with the sale of tickets on-line.[3]

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