Type of site
|Online dating service|
Social network service
|Available in||English, Spanish, Mandarin, French, German, Russian, Portuguese, Dutch, Italian, Korean, Japanese|
|Users||20 million (2018)|
SeekingArrangement (also known as Seeking) is an American sugar baby, sugar daddy and Sugar momma dating website founded by MIT graduate Brandon Wade in San Francisco, California in 2006. Wade is currently the company's CEO.
Section 8.c. of the membership agreement of Seeking Arrangements grants them full perpetual rights to use anything put on their site by members. Section 13.c. gives them the right to release members' user information and identity to anyone if Seeking Arrangements deems the release to be "reasonable." Website members' data is retained forever.
The SeekingArrangement business model is based on a membership system. Sugar babies create profiles and join the website free of charge. Sugar baby members who register with their university email address automatically qualify for a Premium Membership status. Sugar Daddies and Mamas are able to register for site services free of charge, which provides them with a limited number of messages. After the trial period has expired, members have the option to either purchase credits for expanded messaging privileges on a monthly basis or on an annual basis with the Diamond Package. The initial model also relied heavily on their stated mission for membership acquisition and retention, by stating that both Sugar Daddies, Sugar Babies and Mamas could get what they wanted when they wanted. Such criticism on more traditional relationships, namely, that traditional relationships do not offer such advantages and the 2014 statement by its CEO Brandon Wade that love is "a concept invented by poor people" started a backlash; and in terms of its business model competitive analysis, it fell short of foreseeing the large market gap this would create for other dating sites to explore the market share consisting of genuine sugar babies seeking true relationships.
Members join for free, and can currently access the site from 139 countries with translations in ten languages. The company headquarters is presently located in Las Vegas, NV. There are additional offices located in Ukraine and Singapore.
In 2010, SeekingArrangement.com began offering free Premium Memberships to students who register using their university email addresses. The company expanded its offering to college students in Canada, Australia, the United Kingdom, France, and various parts of Europe.
In 2014, over 1.4 million students were registered on the website in search of Sugar Daddies and Sugar Mommies. Requests from Sugar Babies varied from assistance with college expenses to monthly allowances for living expenses.
In 2015, Seeking Arrangement released a list of the top 20 colleges attended by women using the website as sugar babies. The number one university on the list was the University of Texas. Other information on sugar babies was also provided such as the average allowance and a breakdown of what women spent it on.
When the 2012 Republican National Convention took place in Tampa Bay, Florida, SeekingArrangement.com saw a 25.9% increase of site users stemming from this geographic area. This increase translates to the average of 1,823 daily users increasing to 2,295 accessing the site at this reported time. The Huffington Post quotes “politicians in the Republican Party had more than just politics on their mind.” Huffington Post continued to state that further evidence suggests that of the 200,000 Sugar Daddy users, 42.1% reportedly identify as Republicans and 34.9% as Democrats.
In 2011 former New York U.S. Representative Anthony Weiner posted a photograph of sexual nature via his Twitter page. Six women would come to light admitting that they had engaged in sexually charged phone relationships with the married representative. Sydney Elaine Leathers, one of the six women Weiner had extramarital contact with, admitted to meeting Weiner on the SeekingArrangement site. Leathers has since admitted to using similar sites since the age of 19.
In 2016, Doug Richard admitted to sexual activity with a 13-year-old girl met through SeekingArrangement, believing her to be 17 at the time. The court heard that the 13-year-old girl in question told Richards on a number of occasions that she was 17. On January 29, 2016, Richard was cleared of all charges brought against him by a unanimous jury decision.
In 2021, The New York Times reported that Joel Greenberg, the former Seminole County tax collector indicted on federal sex trafficking charges, used the site to meet women. Rep. Matt Gaetz also allegedly used the site.
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