Seethamma Vakitlo Sirimalle Chettu

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Seethamma Vakitlo Sirimalle Chettu
SVSC Poster.jpg
Film poster
Directed by Srikanth Addala
Produced by Dil Raju
Written by Srikanth Addala
Ganesh Patro
(Dialogues)
Screenplay by Srikanth Addala
Story by Srikanth Addala
Starring
Music by
Cinematography K. V. Guhan
Edited by Marthand K. Venkatesh
Production
company
Distributed by
Release dates
  • 11 January 2013 (2013-01-11)
Running time
159 mins
Country India
Language Telugu
Budget 500 million (equivalent to 550 million or US$8.4 million in 2015)[1]
Box office 550 million (equivalent to 610 million or US$9.2 million in 2015)(Distributor Share)[2]

Seethamma Vakitlo Sirimalle Chettu[a] (English: The Jasmine vine in Seethamma's courtyard) is a 2013 Indian Telugu drama film written and directed by Srikanth Addala. Produced by Dil Raju under his banner Sri Venkateswara Creations, the film features Daggubati Venkatesh, Mahesh Babu, Anjali and Samantha Ruth Prabhu in the lead roles, with Prakash Raj, Jayasudha, Rao Ramesh, Tanikella Bharani and Rohini Hattangadi playing supporting roles.

The film focuses on a simple middle class family in Relangi village whose head is a good samaritan with a positive outlook towards life. Both his sons are graduates and unemployed. Their cousin Seetha lives in the family and loves the elder one. The younger one falls in love with Geetha, the daughter of Seetha's paternal uncle. Amid a conflict between the elder one and Geetha's father, the way the brothers and Geetha's father are made understand the value of spreading love in life by the samaritan forms the film's centerpiece.

Addala worked on the film's script for three years after the release of his directorial debut Kotha Bangaru Lokam (2008). In addition to directing the film, Addala penned its screenplay with Ganesh Patro writing the film's dialogues. Mickey J Meyer and Mani Sharma composed the soundtrack and score respectively. Marthand K. Venkatesh edited the film and K. V. Guhan provided the cinematography. Production began on 6 October 2011 in Hyderabad. Principal photography began on 18 January 2012 in Vishakhapatnam, lasting until 24 December 2012. Apart from Hyderabad, the film was shot across the coastal area of Andhra Pradesh, Tamil Nadu and Kerala.

Considered as the first multi-starrer film of Telugu cinema in the past two to three decades, Seethamma Vakitlo Sirimalle Chettu was released on 11 January 2013 worldwide to positive critical reception and was commercially successful, collecting a distributor share of 550 million on a budget of 500 million and became the second highest grossing Telugu film of the year after Attarintiki Daredi. It was also dubbed into Anandam Anandame by Viji Creations in 2013.

The film was one among the twenty Telugu film entries to the 61st National Film Awards. It received seven nomination at the 61st Filmfare Awards South and eleven nominations at the 3rd South Indian International Movie Awards. The film won two awards each, both being Best Actor Male — Telugu (Mahesh) and Best Playback Singer Female — Telugu (Chithra).

Plot[edit]

In the town of Relangi, there lived a kind hearted gentleman who is referred to as Relangi uncle by his relatives. He is the head of a middle-class family consisting of his wife, mother, niece Seetha and three children — two sons Peddodu (the elder one), Chinnodu (the younger one) and a daughter Chinni. Peddodu is an introvert who lives his life on his own terms and hates socialising with others. Seetha wants to marry him and the latter never reciprocates her feelings. Chinnodu, on the other hand, is an unemployed person who behaves in a way opposite to that of Peddodu. He falls in love with Geetha, the daughter of Seetha's paternal uncle who is jealous of Relangi uncle and always ridicules their family for their economic status. Despite sharing a strong bonding, the brothers always have sparse conversations.

Geetha's sister recommends a marriage proposal to Chinni where the bridegroom is related to her in-laws. During the marriage, Peddodu and Geetha's father indulge in a heated argument in the backyard due to the latter's sarcastic remarks and this increases tensions further. Few days later, the brothers leave to Hyderabad for employment. Geetha invites the former to a lunch without revealing that her entire family is attending it. Here, Chinnodu and Geetha's father have an argument, again because of the latter's sarcastic remarks. When Geetha tries to pacify him, Peddodu spots the duo and is upset as he hates Geetha's father for his hypocrisy. He abruptly leaves for Relangi and Chinnodu stay back dejected. This affects his relationship with Geetha whose father zeroes in on a bridegroom he found apt for her.

Seetha is also forced to marry a bridegroom suggested by Geetha's father. However, Peddodu and a distant relative Kondala Rao manage to make the bridegroom reject the proposal. Relangi uncle later is injured in an accident in an attempt to save a young man. His condition stabilises and the young man turns out to be the son of Peddodu's former employer's brother. Peddodu's former employer apologises for his misbehaviour in the past and offers Peddodu a job again. However, the gap between the brothers increases when Peddodu asks Chinnodu to suggest an alternative. Seetha observes this and tells the same to Relangi uncle.

The duo plans to visit Bhadrachalam Temple where the annual kalyanam event of Rama and Sita is being conducted. Relangi uncle and his family visit the event and meet Geetha's family there. The chief guest, an M. L. A., had a good impression on Relangi uncle in the past and offers him to be a part of the procession. When Geetha's father is surprised by this, havoc wreaks due to a short circuit. With the help of police and other volunteers, the brothers manage to save all. In the process, they forgo their differences between themselves and also save Geetha's family. The brothers are praised by their father for their brave act who then preaches them the importance of family, emotions and particularly the effect of friendly approach towards one and all. This brings a change in the attitudes of the brothers and Geetha's father who was listening to the conversation secretly.

Seetha turns joyous seeing the brothers united again and this time, Peddodu indirectly reciprocates her feelings by calling her "Seetha" for the first time instead of the regular phrases used like Hey! and Oy!. Their marriage is conducted and the marriage of Chinnodu and Geetha is planned shortly after Geetha's father patches up with Relangi uncle's family. The brothers gift a set of golden bangles each to their grandmother indicating that they are now employed.

Cast[edit]

Production[edit]

Development[edit]

After the release of his directorial debut film Kotha Bangaru Lokam (2008), Srikanth Addala worked on a multistarrer film script for three years.[3] After Vedam (2010) was released, Dil Raju planned a multistarrer film in June 2010 featuring Daggubati Venkatesh and Pawan Kalyan playing the male leads and directed by Addala. By then the project was in embryonic stage.[4] Scripting work was in progress since then and the film's title was announced as Seethamma Vakitlo Sirimalle Chettu in September 2010.[5] After the project failed to materialise, Addala approached Mahesh Babu with the film's script in June 2011.[6]

Mahesh agreed to act in the film after Addala met him to narrate the script during the pre-production phase of Dookudu (2011).[7] He and Venkatesh quoted the emotional depth and realistic approach of the script as the reason behind accepting to act in the film.[8] Addala met Ganesh Patro in Chennai and approached to pen the film's dialogues. Patro used the dialect spoke in Godavari districts of Andhra Pradesh. Whenever he went overboard in his language and limits, Addala used to trim it.[9] K. V. Guhan, who worked for Mahesh's previous films Athadu and Dookudu was signed as the film's cinematographer.[10]

Mickey J Meyer, who worked with Addala in the latter's debut, composed the film's soundtrack.[11] Mani Sharma was signed to compose the film's score. In the past, Sharma composed the score for Raju's 2011 production Oh My Friend whose soundtrack was composed by Rahul Raj.[12] The film's production commenced from 6 October 2011 on the eve of Vijayadasami in Hyderabad by hosting an official launch ceremony. Both Venkatesh and Mahesh did not attend the ceremony due to the shooting of their ongoing film commitments.[13] "Simple but beautiful" was announced as the film's caption in June 2012.[14]

Casting[edit]

Seethamma Vakitlo Sirimalle Chettu is considered as the first multi-starrer film in the last two to three decades.[8][15][16] After listening to the narration by Addala, Venkatesh felt that they could work more on the film's script to which Addala responded positively. He felt that the film was a safe bet which would appeal to the family audience before signing the film.[15] Raju showed interest in casting Mahesh in the lead role because of two reasons; Firstly, the film required two popular actors to play the lead roles in this film which revolves around two brothers. The second reason was that Raju wanted to produce a film with Mahesh since a long time after distributing his previous films Murari (2001), Takkari Donga (2002), Okkadu (2003) and Athadu (2005).[8] Guhan told The Hindu that the characters of Venkatesh and Mahesh are unnamed and would be referred to as Peddhodu (elder one) and Chinnodu (younger one) respectively, adding that their characters are not larger-than-life.[10]

Samantha Ruth Prabhu was signed to play Mahesh's love interest in the film.[17] Raju asked her to allot 40 working days to complete shooting for her portions in the film.[18] After several actresses like Trisha Krishnan,[19][20] Sneha, Bhumika Chawla,[21] and Anushka Shetty[22] were considered to play the other female lead role, Amala Paul was signed for the same in mid December 2011.[23] A photo shoot was also conducted and after the principal photography began, Amala walked out of the film in late January 2012.[24] Raju then chose Anjali to replace Amala in the film.[25]

Prakash Raj was chosen to play a crucial role in the film.[26] He was supposed to play the father of the male leads in the film. When he failed to join the film's unit during the shoot at Kutralam, it was speculated that he had walked out of the film due to differences with Raju.[27] Raju later rubbished those reports calling them as mere rumours.[28] Jayasudha and Rohini Hattangadi were signed to play supporting roles and the latter revealed that she would be seen as the grandmother of the male leads in the film.[29][30] Rao Ramesh played the role of Samantha's father in the film.[31]

Miss Dabur Gulabari 2011 second runner-up Tejaswi Madivada was signed to play a supporting role which marked her acting debut.[32] Abhinaya was signed to play Mahesh's sister in the film.[3] Ramaprabha, Tanikella Bharani, Kota Srinivasa Rao, Brahmanandam and Ahuti Prasad joined the film's supporting cast later.[14] The traditional and formal wear used by the film's cast were supplied by the clothing chain Kalamandir.[33]

Filming[edit]

A still from the film's climax sequence featuring Mahesh, Prakash Raj and Venkatesh. The sequence was shot in mid November 2012 at a specially erected Bhadrachalam Temple set in Ramoji Film City.

Principal photography commenced on 18 January 2012 at Vishakhapatnam where few scenes featuring Venkatesh were shot near the Andhra University campus and on the Ramakrishna Mission Beach.[34] The next schedule began at Kutralam, Tamil Nadu from 6 February 2012.[35] Filming later continued in Hyderabad in March 2012. During the film's shoot at Sanathnagar, uncontrollable crowd disrupted the shoot after which the film's crew chose an undisclosed location to resume.[36] Samantha joined the film's sets on 28 March 2012.[37] After the shooting was disrupted thrice at Hyderabad due to interference from the local crowd, Mahesh suggested Raju to continue filming at Chennai to avoid further issues.[38] Few wedding scenes were shot in a coconut plantation there. Due to rains, the production costs escalated further.[9]

A portion of the song "Yem Cheddaam" was shot at the Sabarmati Riverfront in mid April 2012. This was the first time a Telugu film was shot at the riverfront. Apart from the riverfront, the film's shooting was conducted in various shopping malls and gardens around Ahmedabad in a fifteen-day schedule. Addala chose to shoot in the city for its developing infrastructure, friendly nature of the residents and the similarity of the climatic conditions with that of Hyderabad.[39] On 31 May 2012, Raju told the media that 35% of the film's shoot has been wrapped up so far and the next schedule shall commence at Ramoji Film City.[40] A special house set worth 10 million was erected under the supervision of A. S. Prakash for the same.[41] Venkatesh and Anjali participated in a four-day filming schedule at Ahobilam starting from 4 July 2012.[42] After filming few key scenes at Relangi near Tanuku, a new schedule commenced at Bhadrachalam from 16 July 2012.[43]

Filming was delayed due to Samantha's illness. After her subsequent recovery, the next schedule began on 19 August 2012.[44] By mid September 2012, the makers shot for nearly 80 working days.[45] Few wedding scenes and crucial scenes were shot in Chennai. By then, shoot of five songs were wrapped up and work on two songs and patch work were pending. Raju planned two schedules, one from 28 September to 12 October and the other one from 15 November till the month end.[46] Filming continued from 2 October 2012 at Ramanaidu Studios.[47] The film's climax sequences were shot in mid November 2012 at a specially erected Bhadrachalam temple set in Ramoji Film City.[48] The talkie part was wrapped up on 17 November 2012.[49]

A song featuring Mahesh and Samantha was shot at Magarpatta, Pune in early December 2012.[50] Scenes featuring the events post Abhinaya's marriage in the film were shot at Dwaraka Tirumala.[3] Another song featuring Venkatesh and Anjali was shot at Kerala under the supervision of Prem Rakshith.[51] Upon its completion, the principal photography was wrapped up on 24 December 2012.[52]

Post-production[edit]

On 6 October 2012, a pooja event was held to formally commence the dubbing activities of the movie. The post-production activities were planned to be done simultaneously targeting a December 2012 release.[53] On 23 October 2012, Samantha began dubbing for her role in the film. This was the first time she dubbed for herself in a Telugu film as her roles was previously dubbed by singer Chinmayi.[54] Mahesh started dubbing for his role on 10 December 2012. By then, Venkatesh completed most of his dubbing work for the film with the last few reels remaining to be dubbed.[55]

In mid December 2012, Samantha revealed that 40% of the portions were dubbed and added that her voice shall be retained based on the makers' final decision.[56] However, Chinmayi and Dubbing Janaki were chosen to dub for Samantha and Rohini Hattangadi later.[57] Mahesh completed dubbing for his role by early January 2013 and all the post-production activities were wrapped up on 3 January 2013.[58] The first copy of the film was sent to censoring on 7 January 2013.[59] The Central Board of Film Certification passed the film with a 'U' certificate on the following day.[60]

Themes[edit]

Thematically, in the phrase Seethamma Vakitlo Sirimalle Chettu, Seethamma stood for Sita (left) and Vakitlo stood for Indian subcontinent (right) while Sirimalle Chettu stood for the Indian family.

Raju said in early October 2011 that the film would be a family drama film thematically and added that the film was titled as Seethamma Vakitlo Sirimalle Chettu since it focuses on the concept of the family system in India, a part of the Indian ideology of one world family.[61] Addala further elaborated that Seethamma stands for goddess Sita, Vakitlo stands for Indian subcontinent and Sirimalle Chettu stands for Indian family. The mentality of a person who does not bother to smile at a fellow person but preaches the need of change in society and improvement in human relations was the base of this film's script. He chose to narrate the tale of two brothers with an age gap who are not too expressive. He wanted show theim as safeguarding their identity yet having deep love and respect for each other and avoided melodrama.[62]

Addala travelled to Yanam and other places in East Godavari district to study the mentalities and behaviour of the local people there.[62] He noticed that around 80% of the families had a good father and the sons, who were struggling to find a job and establish themselves, used to patch-up easily after small attitude-related problems. This made him decide to convey throughout the film that life would be easier if such problems are corrected.[62] Most of the characters barring Seetha were drawn from real-life archetypes, with Mahesh's character representing the youth in the society, Venkatesh and Prakash Raj's characters symbolising the roles of an elder brother and a middle class father respectively.[62]

Soundtrack[edit]

The official soundtrack of Seethamma Vakitlo Sirimalle Chettu was composed by Mickey J Meyer, the lyrics of which were written by Anantha Sreeram and Sirivennela Sitaramasastri. Aditya Music acquired the marketing rights of the soundtrack in early August 2012.[63] The soundtrack was released by hosting an audio launch event at Ramanaidu Studios in Nanakramguda, Hyderabad on 16 December 2012.[64] The soundtrack was a critical and commercial success and the triple platinum disc function was held on 20 January 2013 at Shilpakala Vedika, Hyderabad.[65]

Release[edit]

In late April 2012, the makers planned a worldwide release on 28 September 2012, a date which was exactly three weeks before the release of Cameraman Gangatho Rambabu (2012).[66] The film's release was expected to be postponed due to a delay in the filming after Samantha suffered from a reaction to a tablet.[67] Raju later announced the film's release date as 21 December 2012 to cash in on the Christmas holiday.[68] Due to delay in the film's production, the release date was postponed to 11 January 2013 to cash in on the three-day Sankranthi holiday. Upon Mahesh's suggestion, a statewide premier show was planned on a day before the film's theatrical release. The makers aimed to recover an amount of 10 million with this premier show.[69]

The film was released in 101 screens in the United States which was termed a record release. Including Canada, the screen count was increased to 109. The film was also released in prime locations like New Jersey, Bay Area, Los Angeles and New York.[70] Seethamma Vakitlo Sirimalle Chettu became the first South Indian film to be released in Manhattan, with the premieres held on 10 January 2013 at the Times Square AMC Empire 25 theatre.[71] The global opening screen count amounted to 1500. In Hyderabad and Secunderabad, the film was released in 85 screens and all the eight multiplexes had organised 100 shows per day since the film's release; tickets for a week were booked in advance within a day. Raju organised special screenings exclusively for women on 14, 15 and 16 January 2013.[72]

The Tamil remake plans proved to be futile due to the steep costs which lead to the announcement of a Tamil dubbed version titled Anandam Anandame in early October 2013. Viji Creations acquired the dubbing rights and P. Rajarajan penned the dialogues for the dubbed version.[73][74]

Marketing[edit]

The first look teaser of the film was released on 31 May 2012.[75] Within a day of its release, the teaser attracted nearly 2,27,319 views on YouTube while 9,416 members shared it on Facebook.[76] The first look posters bearing a note "Happy birthday to my brother Mahesh Babu" signed by Venkatesh were released on 8 August 2012.[77][78] The film's publicist B. A. Raju announced that another teaser would be released on 12 December 2012 (12.12.12) on the eve of Venkatesh's birthday.[79] In the past, the makers of Businessman (2012) released the first look poster featuring Mahesh on 11 November 2011 (11.11.11). The theatrical trailer of the film was released on the next day.[80] Red Label and Mega Mart entered into a co-branding partnership with this film.[81]

Pre-release revenues[edit]

The television broadcast rights were sold for 85 million to an undisclosed leading channel in early June 2012.[82] The theatrical distribution rights for Krishna district were sold for 27.5 million in late October 2012.[83] Vintage Creations and Srinikethan films acquired the theatrical distribution rights of East Godavari and Nellore district rights for 28.3 million and 18.5 million respectively.[84] 14 Reels Entertainment, in association with FICUS Inc., acquired the film's overseas theatrical distribution rights in late November 2012.[85] Sumanth Sunkara of 14 Reels Entertainment distributed the film in Canada in association with FICUS Inc.[86]

Home Media[edit]

The film's Indian VCD, DVD and Blu-ray discs were marketed by Aditya Videos.[87][88][89] The overseas DVD and Blu-ray were marketed by Bhavani Videos and were released in June 2013.[90][91] The global television broadcast rights were acquired by MAA TV.[92]

Reception[edit]

Critical reception[edit]

The film received generally positive reviews from the critics.[93] Sangeetha Devi Dundoo of The Hindu called the film a "delightful family drama with its celebration of family bonds, love and marriage laced with laughter", adding that Addala "wants to leave his audience with a thought, wants them to reflect on their relationships and overlook skirmishes that can sour family bonds". Dundoo cited Guhan's cinematography as one of the film's highlights besides praising the performances.[94] Mahalakshmi Prabhakaran of Daily News and Analysis called the film a "heartwarming watch that has its emotions and underlying message in the right place". Calling Guhan's cinematography and the film's music as wonderful ones, Prabhakaran praised the performances of both the lead cast as well as the supporting cast.[95]

IANS stated "It is very unlikely to point out a single dull moment in this crowd-pleasing, tear-jerking healthy family entertainer that presents a story akin to every household". The reviewer added that the film "may or may not inspire one and all, but it will definitely send everybody back home with a smile".[96] Shekhar of Oneindia Entertainment called the film a "good family entertainer". He added that the audience would immerse themselves in the film and "feel like they are watching some real life sequences from in and around their house".[97] IndiaGlitz called the film a "heart-tugging family entertainer" and added "If Mahesh Babu seems to be the most important star, be it in terms of the screen time or the number of lines he gets to speak, it is Venkatesh who takes a lion's share in SVSC's story. It is around Peddodu that Srikanth Addala weaves a drama full of modest emotional highs and lilting moments".[98]

Karthik Pasupulate of The Times of India rated the film 3.5 out of 5 stars and called the film a "good old fashioned family drama sans the usual masala", adding that it is "pleasant, well intended, and has some tender moments as well, but does it pack enough entertainment value". He praised the performances and termed them as pretty understated similar to the rest of the film.[99] Sify gave the film 3.25 out of 5 stars and stated "Seethamma Vaakitlo Sirimalle Chettu definitely makes you moist-eyed as you walk out from the theatre but it runs on a flimsy story. It is a film that reinforces the great Indian family values and is also a manipulative film like most Sooraj Barjatya‍‍ '​‍s films." The reviewer praised the film's climax sequences and added that Mahesh's performance, background score, cinematography and the penultimate sequences overshadow the film's flaws.[100]

Radhika Rajamani of Rediff.com gave the film 3 out of 5 stars and stated "While it cruises along smoothly, delving into relationships within the family, without too many conflicts or twists and turns, one feels an emotional disconnect sometimes because society has changed so much from what is portrayed on screen". She added "The storyline is realistic, in that it is all about the happenings in a middle class home, but it's more about situations and doesn't develop as a story. So if you want to see a non-violent, family values kind of film, this one is for you. It's just that it seems a little out of date."[101] B. V. S. Prakash of Deccan Chronicle gave the film 2.5 out of 5. Calling it a "dampener", Prakash felt that the film's scenes were repetitive and tedious. He however praised the performances, especially that of Venkatesh and Mahesh.[102]

Box office[edit]

The film collected 98.1 million on its first day at the AP/Nizam box office which according to trade analyst Trinath was probably the best ever opening for a multi-starrer film in Telugu cinema.[103] As per Taran Adarsh, the film opened to a "mindblowing" start by collecting US$205,347 (11.3 million) from 62 locations on its Thursday previews at the United States box office. The film collected US$338,228 on Friday taking the two-day total to US$552,041.[104] With this, it became the the biggest opener of Telugu cinema at the United States box office.[105] The film collected 250.1 million nett in four days at the global box office and became the biggest opener in the careers of both Mahesh and Venkatesh.[106] The film grossed US$1,262,100 (68.7 million) from reported screens in its first four-day weekend at the United States box office and affected the businesses of other films like Naayak and Matru Ki Bijlee Ka Mandola.[107]

With this, it surpassed the lifetime business of Gabbar Singh (2012) at the United States box office.[108] A decline of 25% was observed in the film's business on the fifth day and the five-day total nett stood at 286.6 million.[109] Collecting approximately 350 million in its first week, the film managed to break the record of previous films in a few areas the globe.[110] The film's business witnessed a 50% decline in its second weekend and the ten-day global box office total stood at 450 million nett.[111] In its second weekend, the film collected US$2,03,160 (10.9 million) taking its ten-day total earning at the United States box office to $15,48,709 (83.1 million).[112] With this, the film managed to set a new benchmark for Telugu film releases in the United States.[113]

By the end of its second week, the film collected a total nett of 510 million at the global box office.[114] In its third weekend, the film's business was affected by Viswaroopam and collected approximately 1.93 million from 20 screens in the United States.[115] The film completed its 50-day run on 3 March 2013 in 25 direct centres.[116] The film collected 387.5 million nett at the AP/Nizam box office in its lifetime run.[117] It collected a distributor share of 550 million at the global box office in its lifetime and was declared a commercial success.[2] It also became the second highest grossing Telugu film of the year after Attarintiki Daredi.[16]

Awards and nominations[edit]

Mahesh receiving the Best Actor — Telugu award at the 61st Filmfare Awards South from actress Tamannaah.

Seethamma Vakitlo Sirimalle Chettu was one among the twenty Telugu film entries to the 61st National Film Awards.[118] The film received seven nominations at the 61st Filmfare Awards South including Best Telugu film, Best Director — Telugu and Best Actor — Telugu. It won two awards, one for Best Actor — Telugu (Mahesh) and Best Female Playback Singer — Telugu (Chithra for the song "Seethamma Vakitlo Sirimalle Chettu").

The film received eleven nominations at the 3rd South Indian International Movie Awards where both Venkatesh and Mahesh received nominations for Best Actor — Telugu. Similarly, both Anjali and Jayasudha received nominations for the Best Supporting Actor Female — Telugu. It won two awards, again for Best Actor — Telugu (Mahesh) and Best Female Playback Singer — Telugu (Chithra for the song "Seethamma Vakitlo Sirimalle Chettu"). Mahesh was also awarded with the "Best Actor for the year 2013" at the 2015 TSRTV9 National Film Awards.

Ceremony Category Nominee Result
61st Filmfare Awards South[119][120] Best Film — Telugu Dil Raju Nominated
Best Director — Telugu Srikanth Addala Nominated
Best Actor — Telugu Mahesh Babu Won
Best Music Director — Telugu Mickey J Meyer Nominated
Best Supporting Actor — Telugu Prakash Raj Nominated
Best Supporting Actress — Telugu Anjali Nominated
Best Female Playback Singer — Telugu Chithra (for song "Seethamma Vakitlo Sirimalle Chettu") Won
3rd South Indian International Movie Awards[121][122] Best Film — Telugu Dil Raju Nominated
Best Director — Telugu Srikanth Addala Nominated
Best Actor Male — Telugu Mahesh Babu Won
Daggubati Venkatesh Nominated
Best Supporting Actor Male — Telugu Prakash Raj Nominated
Best Supporting Actor Female — Telugu Anjali Nominated
Jayasudha Nominated
Best Cinematographer — Telugu K. V. Guhan Nominated
Best Music Director — Telugu Mickey J. Meyer Nominated
Best Playback Singer Female — Telugu Chithra (for song "Seethamma Vakitlo Sirimalle Chettu") Won
Best Lyricist — Telugu Anantha Sreeram (for song "Seethamma Vakitlo Sirimalle Chettu") Nominated
TSRTV9 National Film Awards[123] Best Actor for the year 2013 Mahesh Babu Won

Notes[edit]

  1. ^ Alternatively spelt as Sitamma Vakitlo Sirimalle Chettu and abbreivated as SVSC

References[edit]

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  2. ^ a b "Comedies reaped gold for southern cinema". IANS. 17 December 2013. Archived from the original on 6 August 2015. Retrieved 6 August 2015. 
  3. ^ a b c Chowdary, Y. Sunita (8 December 2012). "‘It’s the best phase in my life’". The Hindu. Archived from the original on 8 July 2015. Retrieved 8 July 2015. 
  4. ^ "Venky, Pawan Multistarrer in embryo stage". IndiaGlitz. 4 June 2010. Archived from the original on 8 July 2015. Retrieved 8 July 2015. 
  5. ^ "A Multistarrer with beautiful title Coming Soon". IndiaGlitz. 22 September 2010. Archived from the original on 8 July 2015. Retrieved 8 July 2015. 
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  7. ^ Rajamani, Radhika (6 February 2012). "Mahesh Babu: Don't want to experiment for the next 5 years". Rediff.com. Archived from the original on 8 July 2015. Retrieved 8 July 2015. 
  8. ^ a b c A. S., Sashidhar (3 September 2014). "Telugu cinema wakes up to multi-starrers". The Times of India. Archived from the original on 8 July 2015. Retrieved 8 July 2015. 
  9. ^ a b Chowdary, Y. Sunita (25 January 2013). "Keeping to the old ways". The Hindu. Archived from the original on 8 July 2015. Retrieved 8 July 2015. 
  10. ^ a b Chowdary, Y. Sunita (19 August 2012). "On a creative journey". The Hindu. Archived from the original on 8 July 2015. Retrieved 8 July 2015. 
  11. ^ "Will it be Mickey Meyer for Seethamma?". IndiaGlitz. 29 October 2011. Archived from the original on 8 July 2015. Retrieved 8 July 2015. 
  12. ^ "Mani Sharma BGM for SVSC". Idlebrain.com. 5 January 2013. Archived from the original on 8 July 2015. Retrieved 8 July 2015. 
  13. ^ Rajamani, Radhika (17 October 2011). "Venkatesh, Mahesh Babu to act together". Rediff.com. Archived from the original on 8 July 2015. Retrieved 8 July 2015. 
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External links[edit]