Sega Hitmaker

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Industry Video games
Founded 2000
Founder Hisao Oguchi
Defunct 2004
Owner Sega

Hitmaker was a division of Japanese video game developer of Sega.


Logo for Sega Rosso before being merged into Hitmaker

In 2000, all of Sega's in-house Consumer (CS) and Amusement Machine (AM) R&D departments were separated from the main company and established on 9 semi-autonomous subsidiaries, with each subsidiary getting an elected president as a studio head.[1] However, for more financial stability, Sega began consolidating its studios into five main ones in 2003 (Sega Wow, Sega AM2, Hitmaker, Amusement Vision, Smilebit, Sonic Team), and merged them back into a uniform R&D structure in 2004.

Hitmaker was established from the AM3 department which has created popular arcade favourites in past, such as Virtual-On, Derby Owners Club, Crazy Taxi and Virtua Tennis. It was headed by Hisao Oguchi Mie Kumagai and Kenji Kanno.

Sega Rosso was headed by Kenji Sasaki, the company was short-lived before being absorbed by Hitmaker. It contributed to Sega's arcade line-up with Cosmic Smash and Initial D Arcade Stage.[2] With the latter becoming a major franchise.

In 2003, Mie Kumagai replaced Hisao Oguchi as the company president,[3] when Hisao Oguchi was promoted to President of the entire Sega company. Also in 2003, the studio absorbed Sega Rosso, making Initial D Arcade Stage part of its line-up.[4] By 2004, Hitmaker had 193 employees which focused on arcade developement after the integration into Sega.[5]

List of games[edit]


Game Boy Advance
PlayStation 2

Sega Rosso[edit]