|Industry||Video games industry|
|Fate||Merged with Sega's Research and Development|
In 2000, all of Sega's in-house Consumer (CS) and Amusement Machine (AM) R&D departments were separated from the main company and established on 9 semi-autonomous subsidiaries, with each subsidiary getting an elected president as a studio head. However, for more financial stability, Sega began consolidating its studios into five main ones in 2003 (Sega Wow, Sega AM2, Hitmaker, Amusement Vision, Smilebit, Sonic Team), and merged them back into a uniform R&D structure in 2004.
Hitmaker was established from the AM3 department which has created popular arcade favourites in past, such as Virtual On, Derby Owners Club, Crazy Taxi and Virtua Tennis. It was headed by Hisao Oguchi, Mie Kumagai and Kenji Kanno.
Sega Rosso was headed by Kenji Sasaki, the company was short-lived before being absorbed by Hitmaker. It contributed to Sega's arcade line-up with Cosmic Smash and Initial D Arcade Stage, with the latter becoming a major franchise.
In 2003, Mie Kumagai replaced Hisao Oguchi as the company president, when Hisao Oguchi was promoted to President of the entire Sega company. Also in 2003, the studio absorbed Sega Rosso, making Initial D Arcade Stage part of its line-up. By 2004, Hitmaker had 193 employees which focused on arcade development after the integration into Sega.
List of games
|1995||Sega Rally Championship||Arcade|
|1996||Sega Touring Car Championship||Arcade|
|1998||Sega Rally 2 Championship||Arcade|
|2000||Star Wars Racer Arcade||Arcade|
|2001||Cosmic Smash||Arcade, Dreamcast|
|2003||Sega Rally Championship||Game Boy Advance|
|2003||Initial D: Special Stage||PlayStation 2|
- "Sega Corporation Annual Report 2000" (PDF). www.segasammy.co.jp. Retrieved 2018-01-09.
- "Sega Corporation Annual Report 2002" (PDF). www.segasammy.co.jp. Retrieved 2018-01-09.
- "Mie Kumagai will take over the head position at Hitmaker". www.games-zone.8m.com. Archived from the original on 2015-07-01. Retrieved 2015-05-18.
- "Video Games Daily | News: Sega Studio Mergers: Full Details". archive.videogamesdaily.com. 2003-07-25. Retrieved 2015-05-18.
- "Notice on Reorganization of the Company's R&D Subsidiaries" (PDF). www.segasammy.co.jp. 2004-05-18. Retrieved 2018-01-09.
- "Sega Art Development Confidential". Beep! MegaDrive (in Japanese). SoftBank Group. April 1991. p. 123.