In 2000, all of Sega's in-house Consumer (CS) and Amusement Machine (AM) R&D departments were separated from the main company and established on 9 semi-autonomous subsidiaries, with each subsidiary getting an elected president as a studio head. However, for more financial stability, Sega began consolidating it's studios into five main ones in 2003 (Sega Wow, Sega AM2, Hitmaker, Amusement Vision, Smilebit, Sonic Team), and merged them back into a uniform R&D structure in 2004.
Hitmaker was established from the AM3 department which has created popular arcade favourites in past, such as Virtual-On, Derby Owners Club, Crazy Taxi and Virtua Tennis. It was headed by Hisao Oguchi Mie Kumagai and Kenji Kanno.
Sega Rosso was headed by Kenji Sasaki, the company was short-lived before being absorbed by Hitmaker. It contributed to Sega's arcade line-up with Cosmic Smash and Initial D Arcade Stage. With the latter becoming a major franchise.
In 2003, Mie Kumagai replaced Hisao Oguchi as the company president, when Hisao Oguchi was promoted to President of the entire Sega company. Also in 2003, the studio absorbed Sega Rosso, making Initial D Arcade Stage part of its line-up. By 2004, Hitmaker had 193 employees which focused on arcade developement after the integration into Sega.
List of games
- Derby Owners Club 2000 (2000)
- Confidential Mission (2000)
- Crackin' DJ (2000)
- NASCAR Arcade (2000)
- Star Wars Racer Arcade (2000)
- La Keyboard XYU (2001)
- Air Trix (2001)
- Virtua Tennis 2 (2001)
- Cosmic Smash (2001)
- Cyber Troopers Virtual-On: Force (2001)
- Initial D Arcade Stage (2002)
- Soul Surfer (2002)
- The Maze of the Kings (2002)
- World Club Champion Football (2002)
- Crazy Taxi 3: High Roller (2003)
- The Key of Avalon: The Wizard Master (2003)
- The Quiz Show (2004)
Game Boy Advance
- Sega Rally Championship (2002)
- Crazy Taxi (2001)
- Virtua Tennis 2 (2002)
- Cyber Troopers Virtual-On Marz (2003)
- Initial D Special Stage (2003)
- Crazy Taxi 3: High Roller (2002)
- Derby Owners Club Online (2004)
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- "https://www.segasammy.co.jp/japanese/ir/library/pdf/printing_archive/2002/sega/sega_annual_tuuki_2002.pdf" (PDF). www.segasammy.co.jp. Retrieved 2015-05-18.
- "Mie Kumagai will take over the head position at Hitmaker". www.games-zone.8m.com. Retrieved 2015-05-18.
- "Video Games Daily | News: Sega Studio Mergers: Full Details". archive.videogamesdaily.com. Retrieved 2015-05-18.
- "https://www.segasammy.co.jp/english/ir/release/pdf/past/sega/2005/20040519_4.pdf" (PDF). www.segasammy.co.jp. Retrieved 2015-06-28.