Sega AM1

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Sega Wow
Native name
Kabushiki-gaisha Segawau
Industry Video games industry
Fate Merged with Sega's Research and Development
Founded 2000; 18 years ago (2000)
Founder Rikiya Nakagawa
Noriyoshi Ohba
Headquarters Japan
Owner Sega

Sega AM1, originally titled Sega CS2 R&D and later Overworks and Sega Wow was a division of Japanese video game developer Sega.


The logo of the division under the Sega Wow branding.

In 2000 all of Sega's in-house Consumer Software (CS) and Amusement Machine (AM) R&D departments were separated from the main company and established on 9 semi-autonomous subsidiaries, with each subsidiary getting an elected president as a studio head.[1] However, for more financial stability, Sega began consolidating its studios into six main ones (Sega Wow, Sega AM2, Hitmaker, Amusement Vision, Smilebit, Sonic Team) and merged them back into a uniform R&D structure in 2004.

WOW Entertainment was headed by Rikiya Nakagawa and Kazunari Tsukamoto. In addition to a continued arcade line-up, WOW Entertainment made efforts on the consumer market with the SEGA GT racing series, an effort to compete against Sony's Gran Turismo. They also made efforts on the Game Boy Advance.

Overworks was formed from CS2, and headed by Noriyoshi Ohba. Out of the gate it came out with Skies of Arcadia for Dreamcast and GameCube, and also continued the Sakura Taisen series. In 2002, it came with the Shinobi reboot on PlayStation 2.

In 2003 it was renamed to SEGA WOW and absorbed Overworks. The line-up of action games Blood Will Tell, Nightshade and the Sakura Wars series became part of SEGA WOW. By 2004, Sega Wow had 215 employees which were split across consumer and arcade development after the integration back into Sega.[2] In 2005, during Sega's restructuring into Sega Sammy Holdings, Sega Wow was absorbed and renamed Sega AM1; the new division, which included staff from Sega AM3 and Sega Wow, focused on the development of arcade titles, with later extensions into mobile games.[3][4]

List of games[edit]

Sega Wow[edit]

PlayStation 2
Game Boy Advance
  • Lilliput Oukoku: Lillimoni to Issho Puni! (2004)


  1. ^ "Sega Corporation Annual Report 2000" (PDF). Retrieved 2015-05-17. 
  2. ^ "Notice on Reorganization of the Company's R&D Subsidiaries" (PDF). Retrieved 2015-06-28. 
  3. ^ "アルバイト採用詳細 - ニュースリリース - 会社情報 - SEGA". 18 February 2013. Archived from the original on 18 February 2013. 
  4. ^