Segata Sanshirō Shinken Yūgi(せがた三四郎 真剣遊戯?) is a Sega Saturn video game based on the Japanese television commercials of its lead character, Segata Sanshirō, who was the Saturn's corporate mascot in Japan. This game is actually a collection of mini games, each one based on the commercials he starred in, and include side-scrolling platform, memorization, button mashing and puzzle sequences. Successfully completing each one unlocks that given game's commercial. The game was released after the final Segata Sanshirō commercial ran.