Apart from being a lively fishing village, Sekinchan is one of the major rice producing areas of Malaysia. The vast, well-irrigated and organized paddy fields around Sekinchan produce one of the highest yields of rice in the country.
Sekinchan is often visited for its fresh seafood. It also draws diners from Kuala Lumpur and Ipoh. There are some rice millers in the area where locally produced rice can be purchased.