The viewer may forget their own side's atrocities or suggest they were done by the opposite side, while the other side's atrocities are freely exposed. On the winning side, it is closely related to the concept of fair quest and clean war, which claim to kill only warriors in fights.
When remembering things from one's past, it is easier to remember events that are tied to a major life-changing event (e.g. flashbulb memories. Research done by Norman Brown, Peter Lee, and others, tested the hypothesis that memory is organized based on life-changing events by having participants recall memories with historically defined autobiographical periods (H-DAPs; i.e. "during the war", "after the earthquake"). The results found that participants that lived in war zones or places where a natural disaster such as a tsunami had occurred typically would refer to their H-DAPs to date personal events, while New Yorkers almost never mentioned the attacks of 9/11. The researchers believed this was happening because even though they remembered the attacks of 9/11, they had very little direct effect on their everyday lives. They concluded that people use historical events to date their memories; however, what events they use and how they choose to use them remains to be determined.
Brown, N., Lee, P., Krslak, M., Conrad, F., Hansen, T., Havelka, J., and Reddon, R., (2009). Living in History: How War, Terrorism, and Natural Disaster Affect the Organization of Autobiographical Memory. Psychological Science. 20: 399-405. DOI: 10.1111/j.1467-9280.2009.02307.x