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Sell-through refers to the percentage of a product that is sold by a retailer after being shipped by its supplier, typically expressed as a percentage.[1][2] Net sales essentially refers to the same thing, in absolute numbers. Sell-through is calculated during a period (usually 1 month).[3]

Sell through refers to sales made directly (Direct sales). Sell in, on the other hand, refers to sales made through a channel.

This is relevant to sweet retail management software programs.

See also electronic sell-through


  1. ^ Patrick Blattner (2004). Using Microsoft Office Excel 2003. Que Publishing. pp. 676–. ISBN 978-0-7897-2953-8.
  2. ^ Milady (18 December 2012). Retail Management for Salons and Spas. Cengage Learning. pp. 93–. ISBN 978-1-285-60845-7.
  3. ^ Chiplunkar (2011). Product Category Management. Tata McGraw-Hill Education. pp. 76–. ISBN 978-0-07-015320-2.