Sell-through refers to the percentage of a product that is sold by a retailer after being shipped by its supplier, typically expressed as a percentage. Net sales essentially refers to the same thing, in absolute numbers. Sell-through is calculated during a period (usually 1 month).
Sell through refers to sales made directly (Direct sales). Sell in, on the other hand, refers to sales made through a channel.
This is relevant to sweet retail management software programs.
See also electronic sell-through
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